A data profile of the people who buy, follow and care about Fish in India — modelled from more than twelve digital signal sources. Fish has an estimated audience of 9,870,918 people in India.
Fish has an estimated audience of 9,870,918 people in India. 23.1% are female, 76.9% are male, average age 33.4. Top brand affinities: Pets, Volunteering, Reptiles, Drawing, Dogs.
Top brand affinities include Pets, Volunteering, Reptiles, with strongest over-indexing on Pets (1.64× the country average).
Demographically, the Fish audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Fish fan in India is more male, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Pets.
The key figures that characterise the Fish profile in India.
23.1% are female, 76.9% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 33.4 |
| Estimated audience size | 9,870,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Fish audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aquarium | Pets & Animals | 4.14× | ||
| 02 | Angling | Sports | 4.14× | ||
| 03 | Reptiles | Pets & Animals | 3.02× | ||
| 04 | Real property | Home & Garden | 2.31× | ||
| 05 | Volunteering | Politics & Society | 2.25× | ||
| 06 | Drawing | Home & Garden | 2.04× | ||
| 07 | Minivans | Cars & Mobility | 1.99× | ||
| 08 | Videography | Internet & Social Media | 1.80× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 10 | Cruises | Travel & Leisure | 1.73× | ||
| 11 | Seafood | Food & Beverages | 1.71× | ||
| 12 | Dogs | Pets & Animals | 1.69× | ||
| 13 | Fishing | Sports | 1.67× | ||
| 14 | Pets | Pets & Animals | 1.64× | ||
| 15 | Pizza | Food & Beverages | 1.63× | ||
| 16 | Fast food restaurants | Food & Beverages | 1.58× | ||
| 17 | Meat | Food & Beverages | 1.57× | ||
| 18 | Desserts | Food & Beverages | 1.56× | ||
| 19 | Manga | Literature | 1.54× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Pet Ownership | JOY | 1.46× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.76× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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