A data profile of the people who buy, follow and care about Fish in Denmark — modelled from more than twelve digital signal sources. Fish has an estimated audience of 1,137,064 people in Denmark.
Fish has an estimated audience of 1,137,064 people in Denmark. 55.4% are female, 44.6% are male, average age 47.0. Top brand affinities: Dogs, Novo Nordisk, Meat, Bars, Musical theatre.
Top brand affinities include Dogs, Novo Nordisk, Meat, with strongest over-indexing on Dogs (1.52× the country average).
Demographically, the Fish audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Fish fan in Denmark is more female, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for Dogs.
The key figures that characterise the Fish profile in Denmark.
55.4% are female, 44.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 47.0 |
| Estimated audience size | 1,137,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Fish audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French cuisine | Food & Beverages | 1.79× | ||
| 02 | Scooters | Cars & Mobility | 1.71× | ||
| 03 | Cruises | Travel & Leisure | 1.70× | ||
| 04 | Brewery | Food & Beverages | 1.67× | ||
| 05 | Gambling | Games | 1.61× | ||
| 06 | First-person shooter games | Games | 1.61× | ||
| 07 | Grocery store | Food & Beverages | 1.61× | ||
| 08 | Novo Nordisk | Health | 1.60× | ||
| 09 | Musical theatre | Movies & TV | 1.60× | ||
| 10 | Sandwich | Food & Beverages | 1.60× | ||
| 11 | Charity and causes | Business & Career | 1.59× | ||
| 12 | Science fiction movies | Movies & TV | 1.59× | ||
| 13 | Bars | Travel & Leisure | 1.58× | ||
| 14 | Self-employment | Business & Career | 1.57× | ||
| 15 | Fishing | Sports | 1.56× | ||
| 16 | Financial services | Business & Career | 1.55× | ||
| 17 | Dogs | Pets & Animals | 1.52× | ||
| 18 | Milk | Food & Beverages | 1.52× | ||
| 19 | Champagne | Food & Beverages | 1.52× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Pet Ownership | JOY | 1.30× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.93× | |
| Individualism | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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