A data profile of the people who buy, follow and care about Fish in Norway — modelled from more than twelve digital signal sources. Fish has an estimated audience of 925,065 people in Norway.
Fish has an estimated audience of 925,065 people in Norway. 50.7% are female, 49.3% are male, average age 47.2. Top brand affinities: Biltema, Pets, Personal finance, Dogs, Spar (retailer).
Top brand affinities include Biltema, Pets, Personal finance, with strongest over-indexing on Biltema (1.99× the country average).
Demographically, the Fish audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Fish fan in Norway is balanced, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Fish profile in Norway.
50.7% are female, 49.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 47.2 |
| Estimated audience size | 925,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Fish audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 2.24× | ||
| 02 | Scooters | Cars & Mobility | 2.19× | ||
| 03 | Meat | Food & Beverages | 2.16× | ||
| 04 | Cruises | Travel & Leisure | 2.07× | ||
| 05 | Biltema | Business & Career | 1.99× | ||
| 06 | Seafood | Food & Beverages | 1.89× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.81× | ||
| 08 | Fiction books | Literature | 1.80× | ||
| 09 | Bars | Travel & Leisure | 1.77× | ||
| 10 | Online games | Games | 1.76× | ||
| 11 | Dogs | Pets & Animals | 1.73× | ||
| 12 | Pets | Pets & Animals | 1.72× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.72× | ||
| 14 | Island | Travel & Leisure | 1.71× | ||
| 15 | Modern architecture | Arts & Culture | 1.67× | ||
| 16 | Lunch | Food & Beverages | 1.65× | ||
| 17 | Hair products | Beauty & Wellness | 1.63× | ||
| 18 | Spas | Beauty & Wellness | 1.59× | ||
| 19 | Happiness | Health | 1.55× | ||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Pet Ownership | JOY | 1.45× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.