A data profile of the people who buy, follow and care about Fish in Ireland — modelled from more than twelve digital signal sources. Fish has an estimated audience of 807,397 people in Ireland.
Fish has an estimated audience of 807,397 people in Ireland. 57.1% are female, 42.9% are male, average age 44.1. Top brand affinities: Salmon, Piano, Aquarium, Bulldog, Catfish.
Top brand affinities include Salmon, Piano, Aquarium, with strongest over-indexing on Salmon (3.21× the country average).
Demographically, the Fish audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Fish fan in Ireland is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Salmon.
The key figures that characterise the Fish profile in Ireland.
57.1% are female, 42.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.1 |
| Estimated audience size | 807,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Fish audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Catfish | Movies & TV | 3.55× | ||
| 02 | Aquarium | Pets & Animals | 3.44× | ||
| 03 | Salmon | Food & Beverages | 3.21× | ||
| 04 | Black cat | Pets & Animals | 2.09× | ||
| 05 | British Shorthair | Pets & Animals | 2.04× | ||
| 06 | Angling | Sports | 1.96× | ||
| 07 | Lobster | Food & Beverages | 1.76× | ||
| 08 | Turmeric | Food & Beverages | 1.73× | ||
| 09 | Honda Civic | Cars & Mobility | 1.69× | ||
| 10 | Piano | Music & Radio | 1.67× | ||
| 11 | Luck | Health | 1.62× | ||
| 12 | Parkour | Sports | 1.61× | ||
| 13 | Vikings (TV series) | Movies & TV | 1.56× | ||
| 14 | Shih Tzu | Pets & Animals | 1.55× | ||
| 15 | Motorboat | Cars & Mobility | 1.55× | ||
| 16 | Maine Coon | Pets & Animals | 1.55× | ||
| 17 | Heidi Klum | Fashion & Accessoires | 1.55× | ||
| 18 | Bulldog | Pets & Animals | 1.52× | ||
| 19 | British hip hop | Music & Radio | 1.51× | ||
| 20 | Reggaeton | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Indulgence | JOY | 1.19× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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