A data profile of the people who buy, follow and care about Fish in Belgium — modelled from more than twelve digital signal sources. Fish has an estimated audience of 1,506,195 people in Belgium.
The average Fish fan in Belgium is 44.9 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Reptiles, Cruises, Pet store, with strongest over-indexing on Reptiles (2.64× the country average).
Demographically, the Fish audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fish fan in Belgium is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Reptiles.
The key figures that characterise the Fish profile in Belgium.
53.6% are female, 46.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.9 |
| Estimated audience size | 1,506,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Fish audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
Where the Fish audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.42× | |
| 02 | Flemish Brabant | ~200K | 1.41× | |
| 03 | Brussels | ~100K | 1.39× | |
| 04 | West Flanders | ~200K | 1.25× | |
| 05 | East Flanders | ~200K | 1.17× | |
| 06 | Limburg | ~80K | 1.07× | |
| 07 | Walloon Brabant | ~30K | 0.86× | |
| 08 | Luxembourg | ~30K | 0.80× | |
| 09 | Liege | ~100K | 0.76× | |
| 10 | Province of Namur | ~50K | 0.74× | |
| 11 | Hainaut | ~100K | 0.67× |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salmon | Food & Beverages | 3.27× | ||
| 02 | Carp fishing | Sports | 3.16× | ||
| 03 | Reptiles | Pets & Animals | 2.64× | ||
| 04 | Aquarium | Pets & Animals | 2.45× | ||
| 05 | Minivans | Cars & Mobility | 2.00× | ||
| 06 | Chinese cuisine | Food & Beverages | 1.81× | ||
| 07 | Seafood | Food & Beverages | 1.76× | ||
| 08 | Spanish cuisine | Food & Beverages | 1.69× | ||
| 09 | Fishing | Sports | 1.67× | ||
| 10 | Pet store | Pets & Animals | 1.64× | ||
| 11 | Volunteering | Politics & Society | 1.64× | ||
| 12 | Laptop | Technology & Electronics | 1.63× | ||
| 13 | Cruises | Travel & Leisure | 1.61× | ||
| 14 | Mystery fiction | Literature | 1.61× | ||
| 15 | Sushi | Food & Beverages | 1.61× | ||
| 16 | BNP Paribas | Business & Career | 1.52× | ||
| 17 | First-person shooter games | Games | 1.51× | ||
| 18 | Scooters | Cars & Mobility | 1.51× | ||
| 19 | Grilling | Food & Beverages | 1.50× | ||
| 20 | Eurostar | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.24× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Early Adopter Mentality | POWER | 0.94× |
Fish has an estimated audience of 1,506,195 people in Belgium, concentrated in Antwerp and East Flanders.
53.6% of Fish fans are female, 46.4% are male, with an average age of 44.9 years.
Fish fans show strongest brand affinity for Reptiles (2.64×), Cruises (1.61×), and Pet store (1.64×) over the country average.
Fish fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fish itself, the audience over-indexes on Cruises (1.61×), Pet store (1.64×), First-person shooter games (1.51×), and Volunteering (1.64×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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