Fish Audience in United States

Fish logo

Fish has an estimated audience of 56,472,661 people in United States. 48.1% are female, 51.9% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Fish fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.91× the country average). Demographically, the Fish audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Fish fans

Demographic split for Fish audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.1
Estimated audience size56,472,661

Audience persona

The typical Fish fan in United States is balanced, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Fish in United States
RegionReachAffinity
California6,150,4290.99×
Texas4,799,9000.99×
Florida3,869,5221.01×
New York2,702,9170.86×
Pennsylvania1,739,9060.92×
Ohio1,708,3470.98×
North Carolina1,639,8040.97×
Illinois1,639,0500.87×
Georgia1,638,9760.94×
Michigan1,551,7301.05×
Washington1,430,7191.26×
Virginia1,370,0491×
New Jersey1,146,7020.8×
Arizona1,084,5630.94×
Tennessee1,078,4340.95×
Missouri1,038,2101.14×
Indiana999,2680.97×
Wisconsin984,2281.16×
Minnesota961,7541.19×
Colorado906,1031.02×
Maryland860,1560.89×
Massachusetts850,3600.76×
Alabama826,7051.05×
South Carolina826,6890.97×
Oregon825,5091.28×
Louisiana726,3171×
Kentucky666,2830.94×
Oklahoma650,7361.04×
Utah559,8351.11×
Arkansas555,7391.19×
Nevada542,5440.99×
Mississippi485,0091.04×
Iowa449,3770.97×
Connecticut443,9430.78×
Kansas439,8710.99×
Hawaii352,1481.45×
Idaho330,5851.17×
West Virginia328,5261.25×
Nebraska278,2460.98×
New Mexico243,1650.86×
Montana221,2461.41×
New Hampshire188,0320.85×
Maine182,0650.9×
Alaska157,8771.31×
Rhode Island134,1640.75×
Delaware129,9260.83×
South Dakota122,6870.94×
North Dakota122,3571.05×
Washington, District of Columbia103,7210.61×
Wyoming96,9521.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fish audience
BrandAffinityCategory
Capital One18.91×Business & Career
Google Maps15.62×Internet & Social Media
CarGurus20.02×Cars & Mobility
Indeed.com11.47×Business & Career
Circle K16.56×Shopping
AccuWeather14.6×Home & Garden
Aaron Rodgers14.02×Sports
Diane Keaton12.85×Movies & TV
Beetlejuice10×Movies & TV
DeviantArt14.58×Internet & Social Media
Enterprise Rent-A-Car12.35×Cars & Mobility
Bruce Willis14.58×Movies & TV
Khan Academy16.17×Business & Career
Billy Bob Thornton16.66×Movies & TV
ICloud17.74×Technology & Electronics
Google News10.9×News
Kendra Scott17.15×Fashion & Accessoires
Blake Lively15.15×Movies & TV
Jeff Bezos17.38×Business & Career
Matthew McConaughey13.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fish audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.79
ExtroversionTHRILL1.19
SustainabilityBALANCE1.1
Sports ActivityPOWER1.1
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Fish
CountryShare
United States20.5%
Japan6.4%
Italy4.1%

See Fish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Fish have in United States?

Fish has an estimated audience of 56,472,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Fish fans?

48.1% of Fish fans are female, 51.9% are male, with an average age of 41.1 years.

Which brands do Fish fans like most?

Fish fans show strongest brand affinity for Capital One (18.91×), Google Maps (15.62×), and CarGurus (20.02×) over the country average.

Where do Fish fans live in United States?

Fish fans in United States are most concentrated in California (reach 6,150,429), Texas (reach 4,799,900), and Florida (reach 3,869,522). These three regions account for the largest share of the active audience.

What other brands do Fish fans also like?

Beyond Fish itself, the audience over-indexes on Google Maps (15.62×), CarGurus (20.02×), Indeed.com (11.47×), and Circle K (16.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.