Rascasse Audience Intelligence

Fish Audience in United States

A data profile of the people who buy, follow and care about Fish in United States — modelled from more than twelve digital signal sources. Fish has an estimated audience of 56,472,661 people in United States.

#244among Topic in United States#8in Pets & Animals

The average Fish fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Scooby-Doo, Angling, with strongest over-indexing on Real property (2.06× the country average).

Demographically, the Fish audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fish fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish profile in United States.

Audience size
56.5M
in United States
Gender
48.1%♀
51.9% male
Age
41.1
average years
Country rank
#333
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fish fans

48.1% are female, 51.9% are male, average age 41.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Fish audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.1
Estimated audience size56,472,661
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Fish audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Fish audience comes from United States.

Worldwide audience distribution share by country for Fish
CountryShare
United States20.5%
Japan6.4%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish audience in United States is strongest.

Fig. 05

Top regions by affinity

Fish fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.44×
02Montana~200K1.43×
03Alaska~200K1.40×
04West Virginia~300K1.27×
05Wyoming~100K1.24×
06Arkansas~600K1.21×
07Idaho~300K1.21×
08Wisconsin~1M1.18×
09Minnesota~900K1.16×
10Missouri~1M1.15×
11North Dakota~100K1.14×
12Utah~600K1.13×
13Mississippi~500K1.07×
14Alabama~800K1.06×
15South Dakota~100K1.06×
16Nebraska~300K1.05×
17Michigan~1.5M1.04×
18Louisiana~800K1.04×
19Oklahoma~700K1.04×
20Oregon~700K1.02×
21Kansas~500K1.02×
22Kentucky~700K1.01×
23Ohio~1.5M1.00×
24Washington~1M1.00×
25South Carolina~800K1.00×
26Virginia~1.5M0.99×
27Indiana~1M0.99×
28Iowa~500K0.99×
29California~6M0.98×
30Texas~5M0.98×
31North Carolina~1.5M0.97×
32Florida~3.5M0.95×
33Georgia~1.5M0.95×
34Maine~200K0.94×
35Pennsylvania~2M0.93×
36Tennessee~1M0.92×
37Arizona~1M0.90×
38Colorado~800K0.90×
39New Mexico~300K0.90×
40Maryland~800K0.87×
41New Hampshire~200K0.87×
42Illinois~1.5M0.85×
43Delaware~100K0.84×
44Connecticut~500K0.80×
45New York~2.5M0.78×
46New Jersey~1M0.78×
47Rhode Island~100K0.77×
48Massachusetts~800K0.76×
49Nevada~400K0.75×
50Washington, District of Columbia~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Fish, United States
0.59×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish audience
#·InterestCategoryAffinity×
01AnglingSports2.94×
02ShellfishFood & Beverages2.94×
03City BankBusiness & Career2.61×
04ShrimpFood & Beverages2.25×
05Fly fishingSports2.18×
06AquariumPets & Animals2.08×
07Real propertyHome & Garden2.06×
08Largemouth bassFood & Beverages2.04×
09Scooby-DooMovies & TV1.85×
10Persian catPets & Animals1.81×
11Made in USABusiness & Career1.65×
12House musicMusic & Radio1.59×
13HormoneHealth1.57×
14Talk radioMusic & Radio1.55×
15HouseplantHome & Garden1.55×
16PoodlePets & Animals1.54×
17LipstickBeauty & Wellness1.53×
18VideotelephonyTechnology & Electronics1.52×
19Nail artBeauty & Wellness1.52×
20EyebrowBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
IndulgenceJOY1.22×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fish audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Luxury OrientationPREMIUM0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fish have in United States?

Fish has an estimated audience of 56,472,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fish fans?

48.1% of Fish fans are female, 51.9% are male, with an average age of 41.1 years.

03

Which brands do Fish fans like most?

Fish fans show strongest brand affinity for Real property (2.06×), Scooby-Doo (1.85×), and Angling (2.94×) over the country average.

04

Where do Fish fans live in United States?

Fish fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fish fans also like?

Beyond Fish itself, the audience over-indexes on Scooby-Doo (1.85×), Angling (2.94×), Fly fishing (2.18×), and City Bank (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Fish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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