A data profile of the people who buy, follow and care about Fish in United Kingdom — modelled from more than twelve digital signal sources. Fish has an estimated audience of 11,276,276 people in United Kingdom.
The average Fish fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (2.84× the country average).
Demographically, the Fish audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fish fan in United Kingdom is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fish profile in United Kingdom.
55.6% are female, 44.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.9 |
| Estimated audience size | 11,276,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Fish audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
Where the Fish audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1M | 1.60× | |
| 02 | Scotland | ~1.5M | 1.59× | |
| 03 | England | ~8.5M | 1.57× | |
| 04 | Northern Ireland | ~400K | 1.05× | |
| 05 | Yorkshire and the Humber | ~700K | 0.80× | |
| 06 | West Midlands | ~400K | 0.76× | |
| 07 | North East | ~300K | 0.63× | |
| 08 | South East | ~900K | 0.59× | |
| 09 | South West | ~500K | 0.51× | |
| 10 | East of England | ~500K | 0.48× | |
| 11 | East Midlands | ~400K | 0.47× | |
| 12 | North West | ~400K | 0.30× |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish and chips | Food & Beverages | 3.21× | ||
| 02 | Wikipedia | Internet & Social Media | 2.84× | ||
| 03 | Adoption | Kids & Family | 2.74× | ||
| 04 | Refrigerator | Home & Garden | 2.61× | ||
| 05 | Esso | Cars & Mobility | 2.52× | ||
| 06 | Mobile home | Cars & Mobility | 2.40× | ||
| 07 | Risk management | Business & Career | 2.34× | ||
| 08 | Satire | Literature | 2.27× | ||
| 09 | Hot tub | Home & Garden | 2.22× | ||
| 10 | Hobby | Home & Garden | 2.17× | ||
| 11 | Betfair | Games | 2.09× | ||
| 12 | Kitchenware | Home & Garden | 1.96× | ||
| 13 | Distilled beverage | Food & Beverages | 1.95× | ||
| 14 | William Hill (bookmaker) | Games | 1.95× | ||
| 15 | Volunteering | Politics & Society | 1.85× | ||
| 16 | Internet & Social Media | 1.84× | |||
| 17 | Aldi | Shopping | 1.82× | ||
| 18 | Kitchen | Home & Garden | 1.77× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.55× | ||
| 20 | Ryanair | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.93× |
Fish has an estimated audience of 11,276,276 people in United Kingdom, concentrated in England and Scotland.
55.6% of Fish fans are female, 44.4% are male, with an average age of 44.9 years.
Fish fans show strongest brand affinity for Wikipedia (2.84×), Hobby (2.17×), and Kitchen (1.77×) over the country average.
Fish fans in United Kingdom are most concentrated in England (reach ~8.5M), Scotland (reach ~1.5M), and Wales (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fish itself, the audience over-indexes on Hobby (2.17×), Kitchen (1.77×), Refrigerator (2.61×), and Distilled beverage (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.