Fish Audience in United Kingdom
Fish has an estimated audience of 11,276,276 people in United Kingdom. 55.6% are female, 44.4% are male, average age 44.9. Top regions: England, Scotland, Wales. Top brand affinities: Hobby, Weddings, Kitchenware, Distilled beverage, Ryanair.
The average Fish fan in United Kingdom is 44.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Hobby, Weddings, Kitchenware, with strongest over-indexing on Hobby (1.74× the country average). Demographically, the Fish audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.9 |
| Estimated audience size | 11,276,276 |
Audience persona
The typical Fish fan in United Kingdom is more female, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,457,207 | 1.57× |
| Scotland | 1,618,615 | 1.59× |
| Wales | 1,031,562 | 1.6× |
| South East | 886,963 | 0.59× |
| Yorkshire and the Humber | 720,467 | 0.8× |
| East of England | 489,050 | 0.48× |
| South West | 461,980 | 0.5× |
| West Midlands | 367,462 | 0.76× |
| Northern Ireland | 365,941 | 1.06× |
| East Midlands | 360,767 | 0.45× |
| North West | 340,927 | 0.28× |
| North East | 274,062 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.74× | Home & Garden |
| Weddings | 1.68× | Kids & Family |
| Kitchenware | 2.35× | Home & Garden |
| Distilled beverage | 1.65× | Food & Beverages |
| Ryanair | 1.74× | Travel & Leisure |
| Refrigerator | 2.06× | Home & Garden |
| 1.6× | Internet & Social Media | |
| TripAdvisor | 1.72× | Travel & Leisure |
| Betfair | 1.98× | Games |
| Fish and chips | 2.53× | Food & Beverages |
| Real property | 2.2× | Home & Garden |
| Mobile home | 1.97× | Cars & Mobility |
| Bioderma | 5.28× | Beauty & Wellness |
| Luxury yacht | 2.16× | Travel & Leisure |
| Drinking establishment | 2.51× | Food & Beverages |
| Workwear | 2.44× | Fashion & Accessoires |
| Smyths Toys Superstores | 3.4× | Shopping |
| Tax refund | 2.57× | Business & Career |
| Motorhome | 2.06× | Cars & Mobility |
| Purchase discount | 2.41× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| Convenience Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Indulgence | JOY | 1.12 |
| DIY Mentality | THRILL | 1.12 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Fish have in United Kingdom?
Fish has an estimated audience of 11,276,276 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Fish fans?
55.6% of Fish fans are female, 44.4% are male, with an average age of 44.9 years.
Which brands do Fish fans like most?
Fish fans show strongest brand affinity for Hobby (1.74×), Weddings (1.68×), and Kitchenware (2.35×) over the country average.
Where do Fish fans live in United Kingdom?
Fish fans in United Kingdom are most concentrated in England (reach 8,457,207), Scotland (reach 1,618,615), and Wales (reach 1,031,562). These three regions account for the largest share of the active audience.
What other brands do Fish fans also like?
Beyond Fish itself, the audience over-indexes on Weddings (1.68×), Kitchenware (2.35×), Distilled beverage (1.65×), and Ryanair (1.74×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.