Ryanair Audience in United Kingdom
Ryanair has an estimated audience of 13,511,768 people in United Kingdom. 61.4% are female, 38.6% are male, average age 44.6. Top regions: Scotland, North West, Greater London. Top brand affinities: EasyJet, Wizz Air, KLM, Skyscanner, British Airways.
The average Ryanair fan in United Kingdom is 44.6 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, North West, Greater London. Top brand affinities include EasyJet, Wizz Air, KLM, with strongest over-indexing on EasyJet (5.93× the country average). Demographically, the Ryanair audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Ryanair fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.6 |
| Estimated audience size | 13,511,768 |
Audience persona
The typical Ryanair fan in United Kingdom is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for EasyJet.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 2,047,033 | 1.68× |
| North West | 1,655,144 | 1.15× |
| Greater London | 1,349,715 | 0.77× |
| East of England | 1,291,006 | 1.05× |
| Northern Ireland | 1,014,490 | 2.44× |
| East Midlands | 925,539 | 0.97× |
| South East | 825,040 | 0.45× |
| South West | 809,296 | 0.73× |
| Wales | 711,813 | 0.92× |
| Yorkshire and the Humber | 690,738 | 0.64× |
| North East | 352,983 | 0.67× |
| West Midlands | 307,114 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EasyJet | 5.93× | Travel & Leisure |
| Wizz Air | 6.6× | Travel & Leisure |
| KLM | 8.29× | Travel & Leisure |
| Skyscanner | 4.43× | Travel & Leisure |
| British Airways | 2.32× | Travel & Leisure |
| Airbnb | 2.11× | Travel & Leisure |
| Lufthansa | 6.37× | Travel & Leisure |
| Screwfix | 2.09× | Home & Garden |
| Furniture | 1.59× | Home & Garden |
| TUI | 2.12× | Travel & Leisure |
| Local food | 2.42× | Food & Beverages |
| Nature photography | 2.93× | Technology & Electronics |
| Kitchen | 1.64× | Home & Garden |
| Crafts | 1.58× | Home & Garden |
| Wine | 1.76× | Food & Beverages |
| Soldering iron | 5.58× | Home & Garden |
| House | 1.55× | Home & Garden |
| Dunelm | 1.95× | Home & Garden |
| Flower | 1.68× | Home & Garden |
| Fashion design | 1.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.92 |
| Luxury Orientation | PREMIUM | 1.69 |
| Sports Activity | POWER | 1.61 |
| Indulgence | JOY | 1.53 |
| Sustainability | BALANCE | 1.32 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.8% |
| United Kingdom | 11.7% |
| Germany | 11.4% |
See Ryanair audiences in other countries
More Airline audiences in United Kingdom
- British Airways (15,504,394)
- EasyJet (14,553,334)
- Emirates (4,629,521)
- Virgin Atlantic (3,947,773)
- Wizz Air (3,887,512)
Frequently asked questions
How many fans does Ryanair have in United Kingdom?
Ryanair has an estimated audience of 13,511,768 people in United Kingdom, concentrated in Scotland and North West.
What is the gender split and age of Ryanair fans?
61.4% of Ryanair fans are female, 38.6% are male, with an average age of 44.6 years.
Which brands do Ryanair fans like most?
Ryanair fans show strongest brand affinity for EasyJet (5.93×), Wizz Air (6.6×), and KLM (8.29×) over the country average.
Where do Ryanair fans live in United Kingdom?
Ryanair fans in United Kingdom are most concentrated in Scotland (reach 2,047,033), North West (reach 1,655,144), and Greater London (reach 1,349,715). These three regions account for the largest share of the active audience.
What other brands do Ryanair fans also like?
Beyond Ryanair itself, the audience over-indexes on Wizz Air (6.6×), KLM (8.29×), Skyscanner (4.43×), and British Airways (2.32×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.