A data profile of the people who buy, follow and care about Virgin Atlantic in United Kingdom — modelled from more than twelve digital signal sources. Virgin Atlantic has an estimated audience of 4,043,071 people in United Kingdom.
The average Virgin Atlantic fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include British Airways, Travelodge, Ryanair, with strongest over-indexing on British Airways (2.28× the country average).
Demographically, the Virgin Atlantic audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Virgin Atlantic fan in United Kingdom is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for British Airways.
The key figures that characterise the Virgin Atlantic profile in United Kingdom.
60.0% are female, 40.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.9 |
| Estimated audience size | 4,043,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Virgin Atlantic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 46.3% |
| United States | 23.3% |
| China | 4.3% |
Where the Virgin Atlantic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.52× | |
| 02 | Greater London | ~800K | 1.52× | |
| 03 | South East | ~700K | 1.30× | |
| 04 | Wales | ~300K | 1.29× | |
| 05 | East of England | ~500K | 1.26× | |
| 06 | East Midlands | ~300K | 1.10× | |
| 07 | North West | ~500K | 1.09× | |
| 08 | South West | ~300K | 1.03× | |
| 09 | Scotland | ~300K | 0.81× | |
| 10 | West Midlands | ~100K | 0.63× | |
| 11 | Yorkshire and the Humber | ~200K | 0.59× | |
| 12 | North East | ~70K | 0.49× | |
| 13 | Northern Ireland | ~50K | 0.41× |
The strongest cross-interests of the Virgin Atlantic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gatwick Airport | Travel & Leisure | 3.62× | ||
| 02 | Manchester Airport | Travel & Leisure | 3.59× | ||
| 03 | Travelodge | Travel & Leisure | 2.74× | ||
| 04 | Nationwide Building Society | Business & Career | 2.73× | ||
| 05 | nandos | Food & Beverages | 2.58× | ||
| 06 | H. Samuel | Fashion & Accessoires | 2.41× | ||
| 07 | Jet2.com | Travel & Leisure | 2.38× | ||
| 08 | British Airways | Travel & Leisure | 2.28× | ||
| 09 | Ryanair | Travel & Leisure | 2.20× | ||
| 10 | Eurostar | Cars & Mobility | 2.16× | ||
| 11 | Naked Wines | Food & Beverages | 2.14× | ||
| 12 | Mecca Bingo | Games | 1.91× | ||
| 13 | Airport | Travel & Leisure | 1.81× | ||
| 14 | EasyJet | Travel & Leisure | 1.80× | ||
| 15 | Moonpig | Home & Garden | 1.69× | ||
| 16 | TopCashBack | Shopping | 1.69× | ||
| 17 | Toolstation | Home & Garden | 1.65× | ||
| 18 | British Gas | Home & Garden | 1.57× | ||
| 19 | Trivago | Travel & Leisure | 1.55× | ||
| 20 | TUI | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.34× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.93× | |
| Early Adopter Mentality | POWER | 0.94× |
Virgin Atlantic's target market in United Kingdom covers an estimated 4,043,071 people, concentrated in England and Greater London.
60.0% of the Virgin Atlantic audience are female, 40.0% are male, with an average age of 45.9 years.
Virgin Atlantic fans show strongest brand affinity for British Airways (2.28×), Travelodge (2.74×), and Ryanair (2.2×) over the country average.
Virgin Atlantic fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~800K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Virgin Atlantic itself, the audience over-indexes on Travelodge (2.74×), Ryanair (2.2×), EasyJet (1.8×), and Toolstation (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Virgin Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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