A data profile of the people who buy, follow and care about Airport in United Kingdom — modelled from more than twelve digital signal sources. Airport has an estimated audience of 7,981,348 people in United Kingdom.
The average Airport fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (2.36× the country average).
Demographically, the Airport audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Airport fan in United Kingdom is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Airport profile in United Kingdom.
58.9% are female, 41.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.7 |
| Estimated audience size | 7,981,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Airport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
Where the Airport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.33× | |
| 02 | South East | ~1.5M | 1.31× | |
| 03 | Northern Ireland | ~300K | 1.22× | |
| 04 | Yorkshire and the Humber | ~800K | 1.19× | |
| 05 | West Midlands | ~400K | 1.14× | |
| 06 | North East | ~300K | 1.12× | |
| 07 | East of England | ~700K | 0.94× | |
| 08 | South West | ~600K | 0.90× | |
| 09 | East Midlands | ~500K | 0.83× | |
| 10 | England | ~5.5M | 0.74× | |
| 11 | Wales | ~300K | 0.71× | |
| 12 | North West | ~500K | 0.57× |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSC Cruises | Travel & Leisure | 3.55× | ||
| 02 | The Bahamas | Travel & Leisure | 3.22× | ||
| 03 | Hot tub | Home & Garden | 2.45× | ||
| 04 | Refrigerator | Home & Garden | 2.38× | ||
| 05 | Wikipedia | Internet & Social Media | 2.36× | ||
| 06 | Risk management | Business & Career | 2.32× | ||
| 07 | Motorhome | Cars & Mobility | 2.30× | ||
| 08 | Esso | Cars & Mobility | 2.16× | ||
| 09 | Mobile home | Cars & Mobility | 2.15× | ||
| 10 | Betfair | Games | 1.97× | ||
| 11 | Internet & Social Media | 1.90× | |||
| 12 | Airline | Travel & Leisure | 1.85× | ||
| 13 | William Hill (bookmaker) | Games | 1.83× | ||
| 14 | Volunteering | Politics & Society | 1.81× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.80× | ||
| 16 | Hobby | Home & Garden | 1.75× | ||
| 17 | Distilled beverage | Food & Beverages | 1.65× | ||
| 18 | EasyJet | Travel & Leisure | 1.59× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Ryanair | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.44× | |
| Risk Appetite | THRILL | 1.38× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Community Orientation | OPEN | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Airport has an estimated audience of 7,981,348 people in United Kingdom, concentrated in England and South East.
58.9% of Airport fans are female, 41.1% are male, with an average age of 45.7 years.
Airport fans show strongest brand affinity for Wikipedia (2.36×), Hobby (1.75×), and Refrigerator (2.38×) over the country average.
Airport fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Airport itself, the audience over-indexes on Hobby (1.75×), Refrigerator (2.38×), WhatsApp (1.9×), and William Hill (bookmaker) (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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