A data profile of the people who buy, follow and care about Airport in Spain — modelled from more than twelve digital signal sources. Airport has an estimated audience of 2,829,973 people in Spain.
Airport has an estimated audience of 2,829,973 people in Spain. 47.6% are female, 52.4% are male, average age 44.1. Top brand affinities: Public transport, WhatsApp, Iberia (airline), Refrigerator, Satire.
Top brand affinities include Public transport, WhatsApp, Iberia (airline), with strongest over-indexing on Public transport (4.23× the country average).
Demographically, the Airport audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Airport fan in Spain is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Public transport.
The key figures that characterise the Airport profile in Spain.
47.6% are female, 52.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 44.1 |
| Estimated audience size | 2,829,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Airport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boeing | Cars & Mobility | 8.79× | ||
| 02 | Flight simulator | Games | 7.24× | ||
| 03 | Spaghetti | Food & Beverages | 6.47× | ||
| 04 | Eurowings | Travel & Leisure | 5.38× | ||
| 05 | Public transport | Cars & Mobility | 4.23× | ||
| 06 | Satire | Literature | 3.62× | ||
| 07 | Refrigerator | Home & Garden | 2.92× | ||
| 08 | Betfair | Games | 2.83× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 2.59× | ||
| 10 | Political science | Business & Career | 2.41× | ||
| 11 | YouTube Music | Internet & Social Media | 2.40× | ||
| 12 | Breaking news | Movies & TV | 1.89× | ||
| 13 | Innovation | Business & Career | 1.84× | ||
| 14 | Luxury real estate | Business & Career | 1.84× | ||
| 15 | Genetics | Kids & Family | 1.80× | ||
| 16 | Distilled beverage | Food & Beverages | 1.75× | ||
| 17 | Internet & Social Media | 1.69× | |||
| 18 | Airline | Travel & Leisure | 1.69× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.56× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.81× | |
| Travelling | THRILL | 1.77× | |
| Patriotism | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Mindfulness | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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