A data profile of the people who buy, follow and care about Airport in France — modelled from more than twelve digital signal sources. Airport has an estimated audience of 3,055,294 people in France.
Airport has an estimated audience of 3,055,294 people in France. 50.1% are female, 49.9% are male, average age 44.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Kitchen garden.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (142.68× the country average).
Demographically, the Airport audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Airport fan in France is balanced, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Airport profile in France.
50.1% are female, 49.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 44.4 |
| Estimated audience size | 3,055,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Airport audience comes from France.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 142.68× | ||
| 02 | Selfridges | Shopping | 130.93× | ||
| 03 | Christmas Gift | Kids & Family | 17.82× | ||
| 04 | Christmas tree | Kids & Family | 17.75× | ||
| 05 | Broadcasting of sports events | Movies & TV | 10.20× | ||
| 06 | Dentistry | Business & Career | 10.04× | ||
| 07 | Girl power | Politics & Society | 9.71× | ||
| 08 | Zoom lens | Technology & Electronics | 8.53× | ||
| 09 | Kitchen garden | Home & Garden | 8.01× | ||
| 10 | Breast Cancer awareness | Health | 7.66× | ||
| 11 | Flight simulator | Games | 7.43× | ||
| 12 | Hormone | Health | 5.55× | ||
| 13 | Sustainable products | Politics & Society | 5.37× | ||
| 14 | Tinder | Internet & Social Media | 4.38× | ||
| 15 | Volotea | Travel & Leisure | 3.96× | ||
| 16 | Airline | Travel & Leisure | 3.33× | ||
| 17 | Kitchen | Home & Garden | 2.09× | ||
| 18 | Ryanair | Travel & Leisure | 1.74× | ||
| 19 | La Banque postale | Business & Career | 1.72× | ||
| 20 | Air France | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.25× | |
| Patriotism | CONSERVATISM | 1.83× | |
| Urban Lifestyle | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Extroversion | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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