A data profile of the people who buy, follow and care about Airport in Brazil — modelled from more than twelve digital signal sources. Airport has an estimated audience of 4,511,776 people in Brazil.
Airport has an estimated audience of 4,511,776 people in Brazil. 51.2% are female, 48.8% are male, average age 42.3. Top brand affinities: Malaysia Airlines, Public transport, Airline, MSN, Fortaleza Esporte Clube.
Top brand affinities include Malaysia Airlines, Public transport, Airline, with strongest over-indexing on Malaysia Airlines (5.42× the country average).
Demographically, the Airport audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Airport fan in Brazil is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Malaysia Airlines.
The key figures that characterise the Airport profile in Brazil.
51.2% are female, 48.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.3 |
| Estimated audience size | 4,511,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Airport audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malaysia Airlines | Travel & Leisure | 5.42× | ||
| 02 | Louvre | Travel & Leisure | 5.08× | ||
| 03 | Lufthansa | Travel & Leisure | 4.98× | ||
| 04 | Aerolíneas Argentinas | Travel & Leisure | 4.66× | ||
| 05 | Embraer | Cars & Mobility | 2.99× | ||
| 06 | Airline | Travel & Leisure | 2.89× | ||
| 07 | Air France | Travel & Leisure | 2.78× | ||
| 08 | Public transport | Cars & Mobility | 2.76× | ||
| 09 | American Airlines | Travel & Leisure | 2.53× | ||
| 10 | Google Flights | Travel & Leisure | 2.27× | ||
| 11 | Lewis Hamilton | Sports | 2.14× | ||
| 12 | Bad Bunny | Music & Radio | 2.02× | ||
| 13 | MSN | News | 2.00× | ||
| 14 | Max Verstappen | Sports | 1.92× | ||
| 15 | Mexico | Travel & Leisure | 1.73× | ||
| 16 | Lodging | Travel & Leisure | 1.64× | ||
| 17 | Petrobras | Cars & Mobility | 1.60× | ||
| 18 | Goiás Esporte Clube | Sports | 1.58× | ||
| 19 | Localiza | Cars & Mobility | 1.54× | ||
| 20 | Fortaleza Esporte Clube | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.16× | |
| Travelling | THRILL | 1.56× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Spirituality | BALANCE | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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