Airport Audience in United States

Airport logo

Airport has an estimated audience of 24,676,500 people in United States. 51.8% are female, 48.2% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Historic site, Wok, Vocal harmony.

The average Airport fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (11.68× the country average). Demographically, the Airport audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

Demographics of Airport fans

Demographic split for Airport audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.3
Estimated audience size24,676,500

Audience persona

The typical Airport fan in United States is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Airport in United States
RegionReachAffinity
California3,171,0701.17×
Texas2,414,4081.14×
Florida1,897,5181.14×
New York1,332,9320.97×
Georgia892,6661.17×
Illinois764,6520.93×
Pennsylvania754,8180.91×
North Carolina741,3521×
Washington690,4521.39×
Virginia673,1181.12×
Ohio650,3900.86×
Colorado609,6111.57×
Michigan582,4810.9×
New Jersey538,8930.86×
Arizona536,3291.06×
Tennessee466,6090.94×
Massachusetts465,7280.96×
Indiana408,8890.91×
Nevada406,3291.7×
Maryland379,1680.89×
South Carolina355,2760.96×
Minnesota353,6331×
Missouri352,0630.89×
Oregon350,9321.24×
Wisconsin334,6100.9×
Hawaii293,5202.77×
Utah292,6621.32×
Louisiana275,1790.86×
Kentucky229,8860.74×
Alabama222,5200.65×
Oklahoma222,0580.81×
Connecticut194,8300.79×
Kansas164,9110.85×
Iowa153,9480.76×
Arkansas151,9570.75×
Idaho129,7751.05×
New Mexico121,1540.98×
Mississippi112,3940.55×
Washington, District of Columbia95,2611.28×
Nebraska91,6700.74×
New Hampshire82,4710.85×
Montana78,0111.14×
Alaska70,8631.34×
Maine67,9720.77×
West Virginia62,7600.55×
Rhode Island53,8080.69×
Delaware47,2230.69×
South Dakota44,4810.78×
Vermont42,6560.98×
Wyoming37,0921.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airport audience
BrandAffinityCategory
Goop11.68×Internet & Social Media
Governor of Michigan16.09×Politics & Society
Historic site8.34×Arts & Culture
Wok12.13×Food & Beverages
Vocal harmony8.13×Music & Radio
headspace14.76×Health
Fairy godmother11.71×Literature
Hipster14.05×Politics & Society
Cherish (group)15.87×Music & Radio
Google Home9.42×Technology & Electronics
Hibachi11.28×Food & Beverages
Grinch5.66×Movies & TV
Grace Slick10.68×Music & Radio
TV Fanatic12.24×Movies & TV
Kikar HaShabbat17.73×News
El Paso County, Colorado13.82×Travel & Leisure
Nebraska Cornhuskers football3.78×Sports
Mathcore7.85×Music & Radio
Guitarist (magazine)10.6×Music & Radio
The Gruffalo (film)16.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airport audience
TraitClusterScore
TravellingTHRILL1.71
Quality AwarenessPREMIUM1.36
PatriotismCONSERVATISM1.31
Risk AppetiteTHRILL1.27
Urban LifestyleOPEN1.2
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Airport
CountryShare
United States20.7%
United Kingdom6.7%
Brazil3.8%

See Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Airport have in United States?

Airport has an estimated audience of 24,676,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Airport fans?

51.8% of Airport fans are female, 48.2% are male, with an average age of 43.3 years.

Which brands do Airport fans like most?

Airport fans show strongest brand affinity for Goop (11.68×), Governor of Michigan (16.09×), and Historic site (8.34×) over the country average.

Where do Airport fans live in United States?

Airport fans in United States are most concentrated in California (reach 3,171,070), Texas (reach 2,414,408), and Florida (reach 1,897,518). These three regions account for the largest share of the active audience.

What other brands do Airport fans also like?

Beyond Airport itself, the audience over-indexes on Governor of Michigan (16.09×), Historic site (8.34×), Wok (12.13×), and Vocal harmony (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.