Rascasse Audience Intelligence

Airport Audience in United States

A data profile of the people who buy, follow and care about Airport in United States — modelled from more than twelve digital signal sources. Airport has an estimated audience of 24,676,500 people in United States.

#1among Airport in United States#41among Touchpoint in United States#116in Travel & Leisure

The average Airport fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Google Flights, Helicopter, with strongest over-indexing on Planet Fitness (1.9× the country average).

Demographically, the Airport audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airport fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airport profile in United States.

Audience size
24.7M
in United States
Gender
51.8%♀
48.2% male
Age
43.3
average years
Country rank
#1251
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airport fans

51.8% are female, 48.2% are male, average age 43.3.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Airport audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.3
Estimated audience size24,676,500
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Airport audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4925%
50+29%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Airport audience comes from United States.

Worldwide audience distribution share by country for Airport
CountryShare
United States20.7%
United Kingdom6.7%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Airport fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K2.81×
02Nevada~400K1.59×
03Alaska~80K1.58×
04Colorado~600K1.49×
05Washington~600K1.29×
06Georgia~1M1.27×
07Montana~90K1.27×
08Washington, District of Columbia~90K1.25×
09Utah~300K1.24×
10Wyoming~50K1.24×
11Oregon~300K1.20×
12Arizona~500K1.09×
13Idaho~100K1.09×
14Texas~2.5M1.07×
15Florida~2M1.07×
16Virginia~600K1.06×
17California~3M1.05×
18Massachusetts~500K1.04×
19Vermont~40K1.01×
20New Mexico~100K0.99×
21Indiana~400K0.97×
22North Carolina~700K0.96×
23Minnesota~300K0.95×
24Tennessee~500K0.93×
25South Carolina~300K0.93×
26Kansas~200K0.92×
27South Dakota~50K0.91×
28Missouri~400K0.89×
29New York~1M0.88×
30Michigan~600K0.87×
31Wisconsin~300K0.87×
32Pennsylvania~700K0.86×
33Illinois~700K0.86×
34Louisiana~300K0.86×
35New Hampshire~80K0.86×
36Maryland~400K0.85×
37Ohio~600K0.84×
38Oklahoma~200K0.81×
39New Jersey~500K0.79×
40Iowa~200K0.78×
41Kentucky~200K0.76×
42Connecticut~200K0.76×
43Arkansas~200K0.76×
44Nebraska~90K0.76×
45Maine~70K0.76×
46Rhode Island~60K0.71×
47Delaware~50K0.70×
48Alabama~200K0.66×
49Mississippi~100K0.59×
50West Virginia~70K0.57×
Fig. 06

Affinity by region

Affinity by region — Airport, United States
0.57×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airport audience
#·InterestCategoryAffinity×
01HelicopterCars & Mobility2.79×
02Frontier AirlinesTravel & Leisure2.68×
03Diaper bagKids & Family2.42×
04Google FlightsTravel & Leisure2.41×
05Spirit AirlinesTravel & Leisure2.34×
06Robert RedfordMovies & TV2.26×
07southwest airlinesTravel & Leisure2.03×
08JetBlueTravel & Leisure2.01×
09AirlineTravel & Leisure2.00×
10Public transportCars & Mobility1.91×
11Planet FitnessSports1.90×
12ExpediaTravel & Leisure1.90×
13Golf ChannelSports1.77×
14GeneticsKids & Family1.73×
15InnovationBusiness & Career1.71×
16Real propertyHome & Garden1.61×
17TicketmasterTravel & Leisure1.59×
18MetaphysicsBusiness & Career1.59×
19NostalgiaHome & Garden1.52×
20LodgingTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
TravellingTHRILL1.62×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airport audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
MindfulnessBALANCE0.80×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airport have in United States?

Airport has an estimated audience of 24,676,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Airport fans?

51.8% of Airport fans are female, 48.2% are male, with an average age of 43.3 years.

03

Which brands do Airport fans like most?

Airport fans show strongest brand affinity for Planet Fitness (1.9×), Google Flights (2.41×), and Helicopter (2.79×) over the country average.

04

Where do Airport fans live in United States?

Airport fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Airport fans also like?

Beyond Airport itself, the audience over-indexes on Google Flights (2.41×), Helicopter (2.79×), Expedia (1.9×), and southwest airlines (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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