Dallas/Fort Worth International Airport Audience in United States
Dallas/Fort Worth International Airport has an estimated audience of 3,986,226 people in United States. 56.3% are female, 43.7% are male, average age 39.8. Top brand affinities: San Jacinto, California, Nebraska, Google Home, Goop, Governor of Michigan.
Top brand affinities include San Jacinto, California, Nebraska, Google Home, with strongest over-indexing on San Jacinto, California (25.79× the country average). Demographically, the Dallas/Fort Worth International Airport audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Design Affinity.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Dallas/Fort Worth International Airport fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.8 |
| Estimated audience size | 3,986,226 |
Audience persona
The typical Dallas/Fort Worth International Airport fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for San Jacinto, California.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Jacinto, California | 25.79× | Travel & Leisure |
| Nebraska | 5.35× | Travel & Leisure |
| Google Home | 11.71× | Technology & Electronics |
| Goop | 9.45× | Internet & Social Media |
| Governor of Michigan | 12.25× | Politics & Society |
| Elsword | 23.14× | Games |
| headspace | 12.91× | Health |
| Wok | 8.52× | Food & Beverages |
| Natural rubber | 2.53× | Cars & Mobility |
| Fairy godmother | 8.94× | Literature |
| Hibachi | 9.14× | Food & Beverages |
| Cherish (group) | 11.63× | Music & Radio |
| Islamism | 16.26× | Politics & Society |
| Hipster | 9.67× | Politics & Society |
| Grace Slick | 8.24× | Music & Radio |
| Harlow | 10.89× | Travel & Leisure |
| Grinch | 3.68× | Movies & TV |
| Israel | 1.87× | Travel & Leisure |
| TV Fanatic | 9.24× | Movies & TV |
| Jingoism | 1.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.1% |
| Canada | 1.0% |
| Mexico | 0.9% |
See Dallas/Fort Worth International Airport audiences in other countries
- Dallas/Fort Worth International Airport — Germany
- Dallas/Fort Worth International Airport — United Kingdom
- Dallas/Fort Worth International Airport — France
- Dallas/Fort Worth International Airport — Italy
- Dallas/Fort Worth International Airport — Spain
- Dallas/Fort Worth International Airport — Brazil
- Dallas/Fort Worth International Airport — Japan
- Dallas/Fort Worth International Airport — South Korea
- Dallas/Fort Worth International Airport — India
More Airport audiences in United States
- Airport (24,676,500)
- Santorini (Thira) National Airport (6,172,110)
- Miami International Airport (5,073,944)
- Fort Lauderdale–Hollywood International Airport (4,552,096)
- Los Angeles International Airport (4,346,846)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dallas/Fort Worth International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.