Dallas/Fort Worth International Airport Audience in United States
Dallas/Fort Worth International Airport has an estimated audience of 3,986,226 people in United States. 56.3% are female, 43.7% are male, average age 39.8. Top brand affinities: Capital One, Google Maps, AccuWeather, CarGurus, Kevin James.
Top brand affinities include Capital One, Google Maps, AccuWeather, with strongest over-indexing on Capital One (15.38× the country average). Demographically, the Dallas/Fort Worth International Airport audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Design Affinity.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Dallas/Fort Worth International Airport fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.8 |
| Estimated audience size | 3,986,226 |
Audience persona
The typical Dallas/Fort Worth International Airport fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.38× | Business & Career |
| Google Maps | 12.14× | Internet & Social Media |
| AccuWeather | 17.07× | Home & Garden |
| CarGurus | 12.65× | Cars & Mobility |
| Kevin James | 28.12× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Indeed.com | 8.24× | Business & Career |
| Matthew McConaughey | 17.71× | Movies & TV |
| Kendra Scott | 20.13× | Fashion & Accessoires |
| Diabetes mellitus awareness | 12.48× | Health |
| Circle K | 12.57× | Shopping |
| Enterprise Rent-A-Car | 10.31× | Cars & Mobility |
| Aaron Rodgers | 10.78× | Sports |
| Khan Academy | 13.46× | Business & Career |
| Diane Keaton | 9.78× | Movies & TV |
| Bruce Willis | 11.06× | Movies & TV |
| Air India | 31.97× | Travel & Leisure |
| DeviantArt | 10.29× | Internet & Social Media |
| Google News | 8.37× | News |
| Microblogging | 12.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.1% |
| Canada | 1.0% |
| Mexico | 0.9% |
See Dallas/Fort Worth International Airport audiences in other countries
- Dallas/Fort Worth International Airport — Germany
- Dallas/Fort Worth International Airport — United Kingdom
- Dallas/Fort Worth International Airport — France
- Dallas/Fort Worth International Airport — Italy
- Dallas/Fort Worth International Airport — Spain
- Dallas/Fort Worth International Airport — Brazil
- Dallas/Fort Worth International Airport — Japan
- Dallas/Fort Worth International Airport — South Korea
- Dallas/Fort Worth International Airport — India
More Airport audiences in United States
- Airport (24,676,500)
- Santorini (Thira) National Airport (6,172,110)
- Miami International Airport (5,073,944)
- Fort Lauderdale–Hollywood International Airport (4,552,096)
- Los Angeles International Airport (4,346,846)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dallas/Fort Worth International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.