Rascasse Audience Intelligence

Dallas/Fort Worth International Airport Audience in United States

A data profile of the people who buy, follow and care about Dallas/Fort Worth International Airport in United States — modelled from more than twelve digital signal sources. Dallas/Fort Worth International Airport has an estimated audience of 3,986,226 people in United States.

#5among Airport in United States#590among POI in United States#676in Travel & Leisure

The average Dallas/Fort Worth International Airport fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United Parcel Service, Qatar Airways, Turkish Airlines, with strongest over-indexing on United Parcel Service (7.4× the country average).

Demographically, the Dallas/Fort Worth International Airport audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas/Fort Worth International Airport fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for United Parcel Service.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas/Fort Worth International Airport profile in United States.

Audience size
4M
in United States
Gender
56.3%♀
43.7% male
Age
39.8
average years
Country rank
#8070
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas/Fort Worth International Airport fans

56.3% are female, 43.7% are male, average age 39.8.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Dallas/Fort Worth International Airport audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.8
Estimated audience size3,986,226
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Dallas/Fort Worth International Airport audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Dallas/Fort Worth International Airport audience comes from United States.

Worldwide audience distribution share by country for Dallas/Fort Worth International Airport
CountryShare
United States91.0%
Canada1.0%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas/Fort Worth International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas/Fort Worth International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M28.13×
02Oklahoma~40K0.94×
03Washington, District of Columbia~9K0.75×
04Colorado~50K0.74×
05Arkansas~20K0.71×
06Illinois~80K0.63×
07Alaska~5K0.62×
08Virginia~60K0.61×
09Utah~20K0.61×
10New Mexico~10K0.61×
11Georgia~70K0.60×
12Iowa~20K0.59×
13Vermont~4K0.59×
14North Dakota~5K0.58×
15Kansas~20K0.57×
16Hawaii~10K0.57×
17South Dakota~5K0.57×
18Arizona~50K0.56×
19Montana~6K0.56×
20California~200K0.55×
21Washington~40K0.55×
22Louisiana~30K0.54×
23Idaho~10K0.53×
24New York~100K0.52×
25New Jersey~50K0.51×
26Florida~100K0.50×
27Nevada~20K0.50×
28Nebraska~10K0.50×
29New Hampshire~8K0.50×
30Delaware~6K0.50×
31Missouri~30K0.49×
32Rhode Island~6K0.49×
33Massachusetts~40K0.48×
34Minnesota~30K0.48×
35North Carolina~60K0.47×
36West Virginia~9K0.47×
37Tennessee~40K0.46×
38Maryland~30K0.46×
39Connecticut~20K0.46×
40Maine~7K0.46×
41Oregon~20K0.44×
42Mississippi~10K0.44×
43South Carolina~20K0.41×
44Wisconsin~20K0.41×
45Indiana~30K0.39×
46Alabama~20K0.39×
47Kentucky~20K0.39×
48Ohio~50K0.37×
49Michigan~40K0.37×
50Pennsylvania~50K0.36×
Fig. 06

Affinity by region

Affinity by region — Dallas/Fort Worth International Airport, United States
0.36×1.00×28.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas/Fort Worth International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas/Fort Worth International Airport audience
#·InterestCategoryAffinity×
01Vancouver International AirportTravel & Leisure41.73×
02Air TransatTravel & Leisure30.05×
03Star AllianceTravel & Leisure23.00×
04Qatar AirwaysTravel & Leisure16.26×
05Turkish AirlinesTravel & Leisure16.26×
06LufthansaTravel & Leisure16.26×
07Etihad AirwaysTravel & Leisure16.26×
08United Parcel ServiceBusiness & Career7.40×
09FlightAwareTravel & Leisure6.34×
10Spirit AirlinesTravel & Leisure5.63×
11HyattTravel & Leisure5.52×
12WhataburgerFood & Beverages3.21×
13FedExBusiness & Career3.09×
14American ExpressBusiness & Career2.85×
15Renewable energyBusiness & Career2.81×
16InnovationBusiness & Career2.75×
17United AirlinesTravel & Leisure2.55×
18Mortgage loansBusiness & Career1.99×
19AirbnbTravel & Leisure1.94×
20T-MobileTechnology & Electronics1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas/Fort Worth International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas/Fort Worth International Airport audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.60×
Quality AwarenessPREMIUM1.55×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas/Fort Worth International Airport audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.89×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas/Fort Worth International Airport have in United States?

Dallas/Fort Worth International Airport has an estimated audience of 3,986,226 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dallas/Fort Worth International Airport fans?

56.3% of Dallas/Fort Worth International Airport fans are female, 43.7% are male, with an average age of 39.8 years.

03

Which brands do Dallas/Fort Worth International Airport fans like most?

Dallas/Fort Worth International Airport fans show strongest brand affinity for United Parcel Service (7.4×), Qatar Airways (16.26×), and Turkish Airlines (16.26×) over the country average.

04

Where do Dallas/Fort Worth International Airport fans live in United States?

Dallas/Fort Worth International Airport fans in United States are most concentrated in Texas (reach ~3M), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas/Fort Worth International Airport fans also like?

Beyond Dallas/Fort Worth International Airport itself, the audience over-indexes on Qatar Airways (16.26×), Turkish Airlines (16.26×), Lufthansa (16.26×), and Star Alliance (23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas/Fort Worth International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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