A data profile of the people who buy, follow and care about Airport in Italy — modelled from more than twelve digital signal sources. Airport has an estimated audience of 4,498,612 people in Italy.
Airport has an estimated audience of 4,498,612 people in Italy. 45.4% are female, 54.6% are male, average age 43.8. Top brand affinities: Wikipedia, Personal finance, Public transport, Genetics, Innovation.
Top brand affinities include Wikipedia, Personal finance, Public transport, with strongest over-indexing on Wikipedia (2.88× the country average).
Demographically, the Airport audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Travelling, Risk Appetite.
The typical Airport fan in Italy is balanced, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Airport profile in Italy.
45.4% are female, 54.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 43.8 |
| Estimated audience size | 4,498,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Airport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight simulator | Games | 5.79× | ||
| 02 | Flightradar24 | Travel & Leisure | 3.40× | ||
| 03 | Wikipedia | Internet & Social Media | 2.88× | ||
| 04 | Public transport | Cars & Mobility | 2.30× | ||
| 05 | EDreams | Travel & Leisure | 2.25× | ||
| 06 | Satire | Literature | 1.97× | ||
| 07 | Travel agency | Travel & Leisure | 1.85× | ||
| 08 | Rail transport | Travel & Leisure | 1.76× | ||
| 09 | Luxury real estate | Business & Career | 1.73× | ||
| 10 | Air conditioning | Technology & Electronics | 1.71× | ||
| 11 | Champagne | Food & Beverages | 1.70× | ||
| 12 | Genetics | Kids & Family | 1.68× | ||
| 13 | Serie B | Sports | 1.67× | ||
| 14 | Subscription business model | Shopping | 1.66× | ||
| 15 | Airline | Travel & Leisure | 1.64× | ||
| 16 | Personal finance | Business & Career | 1.60× | ||
| 17 | Extreme sport | Sports | 1.60× | ||
| 18 | Innovation | Business & Career | 1.57× | ||
| 19 | Travel website | Travel & Leisure | 1.52× | ||
| 20 | Financial services | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.63× | |
| Risk Appetite | THRILL | 1.53× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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