A data profile of the people who buy, follow and care about Lodging in Brazil — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 6,321,343 people in Brazil.
The average Lodging fan in Brazil is 43.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Hospitality industry, Refrigerator, Adam Sandler, with strongest over-indexing on Hospitality industry (12.09× the country average).
Demographically, the Lodging audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lodging fan in Brazil is more female, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Hospitality industry.
The key figures that characterise the Lodging profile in Brazil.
62.0% are female, 38.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.5 |
| Estimated audience size | 6,321,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Lodging audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.52× | |
| 02 | Bahia | ~500K | 1.13× | |
| 03 | Pará | ~200K | 1.13× | |
| 04 | Amazonas | ~100K | 1.10× | |
| 05 | Espírito Santo | ~100K | 1.07× | |
| 06 | Roraima | ~20K | 1.07× | |
| 07 | Maranhão | ~200K | 1.06× | |
| 08 | Acre | ~20K | 1.05× | |
| 09 | Rio Grande do Norte | ~100K | 1.04× | |
| 10 | Amapá | ~20K | 1.04× | |
| 11 | São Paulo | ~1.5M | 1.00× | |
| 12 | Piauí | ~90K | 1.00× | |
| 13 | Rio de Janeiro | ~600K | 0.99× | |
| 14 | Pernambuco | ~300K | 0.99× | |
| 15 | Sergipe | ~60K | 0.99× | |
| 16 | Alagoas | ~90K | 0.98× | |
| 17 | Paraíba | ~100K | 0.97× | |
| 18 | Tocantins | ~40K | 0.97× | |
| 19 | Rondônia | ~50K | 0.96× | |
| 20 | Mato Grosso do Sul | ~90K | 0.93× | |
| 21 | Ceará | ~200K | 0.89× | |
| 22 | Mato Grosso | ~100K | 0.89× | |
| 23 | Minas Gerais | ~600K | 0.86× | |
| 24 | Rio Grande do Sul | ~300K | 0.85× | |
| 25 | Santa Catarina | ~200K | 0.85× | |
| 26 | Goiás | ~200K | 0.83× | |
| 27 | Paraná | ~300K | 0.78× |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Buscemi | Movies & TV | 12.21× | ||
| 02 | Hospitality industry | Business & Career | 12.09× | ||
| 03 | Kevin James | Movies & TV | 11.88× | ||
| 04 | Adam Sandler | Movies & TV | 6.66× | ||
| 05 | Bathroom | Home & Garden | 4.70× | ||
| 06 | Refrigerator | Home & Garden | 4.00× | ||
| 07 | Trivago | Travel & Leisure | 3.02× | ||
| 08 | Inn | Travel & Leisure | 2.94× | ||
| 09 | Recreation | Travel & Leisure | 2.81× | ||
| 10 | Employment | Business & Career | 2.74× | ||
| 11 | Bed | Home & Garden | 2.70× | ||
| 12 | Hotels | Travel & Leisure | 2.50× | ||
| 13 | Regions of Brazil | Travel & Leisure | 2.47× | ||
| 14 | Portuguese Empire | Politics & Society | 2.42× | ||
| 15 | Kitchen | Home & Garden | 1.78× | ||
| 16 | South America | Travel & Leisure | 1.77× | ||
| 17 | Instant messaging | Internet & Social Media | 1.77× | ||
| 18 | Botafogo | Sports | 1.64× | ||
| 19 | Automobiles | Cars & Mobility | 1.61× | ||
| 20 | Portuguese language | Politics & Society | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.89× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Individualism | JOY | 1.05× |
Lodging has an estimated audience of 6,321,343 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
62.0% of Lodging fans are female, 38.0% are male, with an average age of 43.5 years.
Lodging fans show strongest brand affinity for Hospitality industry (12.09×), Refrigerator (4×), and Adam Sandler (6.66×) over the country average.
Lodging fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Lodging itself, the audience over-indexes on Refrigerator (4×), Adam Sandler (6.66×), Bathroom (4.7×), and Hotels (2.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.