A data profile of the people who buy, follow and care about Portuguese language in Brazil — modelled from more than twelve digital signal sources. Portuguese language has an estimated audience of 25,529,384 people in Brazil.
Portuguese language has an estimated audience of 25,529,384 people in Brazil. 60.9% are female, 39.1% are male, average age 40.6. Top brand affinities: MSN, Dafiti, Spanish language, Juliana Paes, Lodging.
Top brand affinities include MSN, Dafiti, Spanish language, with strongest over-indexing on MSN (1.94× the country average).
Demographically, the Portuguese language audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Portuguese language fan in Brazil is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Portuguese language profile in Brazil.
60.9% are female, 39.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.6 |
| Estimated audience size | 25,529,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Portuguese language audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
The strongest cross-interests of the Portuguese language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deborah Secco | Movies & TV | 2.31× | ||
| 02 | Juliana Paes | Movies & TV | 2.24× | ||
| 03 | MSN | News | 1.94× | ||
| 04 | Adam Sandler | Movies & TV | 1.86× | ||
| 05 | Henry Cavill | Movies & TV | 1.86× | ||
| 06 | Keanu Reeves | Movies & TV | 1.86× | ||
| 07 | Hello Kitty | Kids & Family | 1.79× | ||
| 08 | Ligue 1 | Sports | 1.74× | ||
| 09 | Waxing | Beauty & Wellness | 1.69× | ||
| 10 | Internet & Social Media | 1.63× | |||
| 11 | Submarino | Shopping | 1.63× | ||
| 12 | Dafiti | Fashion & Accessoires | 1.61× | ||
| 13 | Island | Travel & Leisure | 1.61× | ||
| 14 | Lodging | Travel & Leisure | 1.60× | ||
| 15 | Bossa nova | Music & Radio | 1.59× | ||
| 16 | Spanish language | Politics & Society | 1.56× | ||
| 17 | Churrascaria | Food & Beverages | 1.56× | ||
| 18 | CNN | Movies & TV | 1.56× | ||
| 19 | uol | Technology & Electronics | 1.53× | ||
| 20 | Goiás Esporte Clube | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Individualism | JOY | 1.21× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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