Portuguese language Audience in Brazil
Portuguese language has an estimated audience of 25,529,384 people in Brazil. 60.9% are female, 39.1% are male, average age 40.6. Top brand affinities: MSN, Dafiti, Crocs, Spanish language, Lodging.
Top brand affinities include MSN, Dafiti, Crocs, with strongest over-indexing on MSN (1.94× the country average). Demographically, the Portuguese language audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Portuguese language fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.6 |
| Estimated audience size | 25,529,384 |
Audience persona
The typical Portuguese language fan in Brazil is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
Top brand affinities of Portuguese language fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 1.94× | News |
| Dafiti | 1.61× | Fashion & Accessoires |
| Crocs | 1.62× | Fashion & Accessoires |
| Spanish language | 1.56× | Politics & Society |
| Lodging | 1.6× | Travel & Leisure |
| Juliana Paes | 2.24× | Movies & TV |
| 1.63× | Internet & Social Media | |
| Bossa nova | 1.59× | Music & Radio |
| Waxing | 1.69× | Beauty & Wellness |
| Churrascaria | 1.56× | Food & Beverages |
| Goiás Esporte Clube | 1.5× | Sports |
| uol | 1.53× | Technology & Electronics |
| Deborah Secco | 2.31× | Movies & TV |
| Adam Sandler | 1.86× | Movies & TV |
| CNN | 1.56× | Movies & TV |
| Henry Cavill | 1.86× | Movies & TV |
| Keanu Reeves | 1.86× | Movies & TV |
| Ligue 1 | 1.74× | Sports |
| Submarino | 1.63× | Shopping |
| Island | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.31 |
| Individualism | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
| Patriotism | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.09 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
See Portuguese language audiences in other countries
- Portuguese language — Germany
- Portuguese language — United States
- Portuguese language — United Kingdom
- Portuguese language — France
- Portuguese language — Italy
- Portuguese language — Spain
- Portuguese language — Japan
- Portuguese language — South Korea
- Portuguese language — India
- Portuguese language — Canada
- Portuguese language — Mexico
More Language audiences in Brazil
- English language (11,762,760)
- Spanish language (6,843,788)
- Tupi language (4,385,847)
- Romance languages (4,159,162)
- Japanese language (3,086,789)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.