Portuguese language Audience in United States
Portuguese language has an estimated audience of 5,774,312 people in United States. 49.6% are female, 50.4% are male, average age 40.1. Top brand affinities: Nationality, Nurse educator, Progressive rock, Kendra Scott, Israel.
Top brand affinities include Nationality, Nurse educator, Progressive rock, with strongest over-indexing on Nationality (14.19× the country average). Demographically, the Portuguese language audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Portuguese language fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.1 |
| Estimated audience size | 5,774,312 |
Audience persona
The typical Portuguese language fan in United States is balanced, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 14.19× | Politics & Society |
| Nurse educator | 31.7× | Kids & Family |
| Progressive rock | 4.02× | Music & Radio |
| Kendra Scott | 5.56× | Fashion & Accessoires |
| Israel | 3.12× | Travel & Leisure |
| Staycation | 4.49× | Home & Garden |
| jordy nelson | 20.63× | Sports |
| Urban Outfitters | 2.37× | Shopping |
| Tech News | 11.29× | Technology & Electronics |
| Buying and Selling Real Estate | 9.21× | Home & Garden |
| Curcuma | 23.19× | Food & Beverages |
| TeachHUB | 4.46× | Business & Career |
| South Yorkshire | 14.19× | Travel & Leisure |
| Minnesota | 1.65× | Travel & Leisure |
| Natural rubber | 1.79× | Cars & Mobility |
| Personality | 4.94× | Business & Career |
| Jeep Wagoneer | 4.36× | Cars & Mobility |
| Bank account | 1.84× | Business & Career |
| Sighthound | 8.08× | Pets & Animals |
| Homie | 8.96× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.11 |
| Mindfulness | BALANCE | 1.98 |
| Patriotism | CONSERVATISM | 1.98 |
| Spirituality | BALANCE | 1.6 |
| Travelling | THRILL | 1.48 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
See Portuguese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.