Portuguese language Audience in United States
Portuguese language has an estimated audience of 5,774,312 people in United States. 49.6% are female, 50.4% are male, average age 40.1. Top brand affinities: Horoscope, Staples (Canada), MSN, Tigres UANL, Las Vegas.
Top brand affinities include Horoscope, Staples (Canada), MSN, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Portuguese language audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Portuguese language fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.1 |
| Estimated audience size | 5,774,312 |
Audience persona
The typical Portuguese language fan in United States is balanced, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 13.08× | Health |
| Staples (Canada) | 4.96× | Business & Career |
| MSN | 3.69× | News |
| Tigres UANL | 15.36× | Sports |
| Las Vegas | 3.58× | Travel & Leisure |
| Volaris | 9.89× | Travel & Leisure |
| El País | 14.77× | News |
| Kiernan Shipka | 11.81× | Movies & TV |
| Google Flights | 3.71× | Travel & Leisure |
| Day trading | 7.57× | Business & Career |
| uol | 23.19× | Technology & Electronics |
| Blended whiskey | 7.47× | Food & Beverages |
| Ana Gabriel | 20.63× | Movies & TV |
| Web server | 5.13× | Technology & Electronics |
| Pollo Campero | 8.18× | Food & Beverages |
| United States Postal Service | 2.3× | Business & Career |
| Benny Blanco | 7.58× | Music & Radio |
| Chayanne | 19.03× | Movies & TV |
| Copa Airlines | 13.08× | Travel & Leisure |
| Liga MX | 4.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.11 |
| Mindfulness | BALANCE | 1.98 |
| Patriotism | CONSERVATISM | 1.98 |
| Spirituality | BALANCE | 1.6 |
| Travelling | THRILL | 1.48 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
See Portuguese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.