Rascasse Audience Intelligence

Portuguese language Audience in Germany

A data profile of the people who buy, follow and care about Portuguese language in Germany — modelled from more than twelve digital signal sources. Portuguese language has an estimated audience of 667,647 people in Germany.

#35among Language in Germany#3972among Topic in Germany#428in Politics & Society

The average Portuguese language fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Real-time business intelligence, Qatar, with strongest over-indexing on Robert Redford (4.53× the country average).

Demographically, the Portuguese language audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Portuguese language fan in Germany is balanced, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Robert Redford.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portuguese language profile in Germany.

Audience size
668K
in Germany
Gender
51.0%♀
49.0% male
Age
36.9
average years
Country rank
#9209
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portuguese language fans

51.0% are female, 49.0% are male, average age 36.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Portuguese language audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age36.9
Estimated audience size667,647
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Portuguese language audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Portuguese language audience comes from Germany.

Worldwide audience distribution share by country for Portuguese language
CountryShare
Brazil32.6%
Mexico7.4%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portuguese language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Portuguese language fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.87×
02Nordrhein-Westfalen~200K1.31×
03Bremen~7K1.19×
04Hessen~60K1.16×
05Berlin~30K1.16×
06Baden-Württemberg~100K1.06×
07Rheinland-Pfalz~30K1.03×
08Schleswig-Holstein~20K0.96×
09Bayern~100K0.91×
10Niedersachsen~60K0.90×
11Saarland~7K0.89×
12Sachsen~30K0.84×
13Brandenburg~20K0.76×
14Sachsen-Anhalt~10K0.73×
15Thüringen~10K0.73×
16Mecklenburg-Vorpommern~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Portuguese language, Germany
0.70×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portuguese language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portuguese language audience
#·InterestCategoryAffinity×
01Real-time business intelligenceBusiness & Career35.00×
02Language exchangeKids & Family30.94×
03Studio BrusselMusic & Radio29.35×
04CapacitorHome & Garden20.00×
05MercadonaShopping10.69×
06StatisticsBusiness & Career8.81×
07Egypt national football teamSports8.18×
08QatarTravel & Leisure7.34×
09Gaza StripTravel & Leisure7.14×
10Iberia (airline)Travel & Leisure5.40×
11Robert RedfordMovies & TV4.53×
12Language educationBusiness & Career3.89×
13Non-alcoholic beverageFood & Beverages3.80×
14CateringFood & Beverages2.82×
15Political scienceBusiness & Career2.74×
16German languagePolitics & Society2.22×
17NatureHome & Garden1.94×
18VacationsTravel & Leisure1.87×
19FamilyKids & Family1.55×
20TK MaxxShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portuguese language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portuguese language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.09×
MindfulnessBALANCE1.83×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portuguese language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Price SensitivityPREMIUM0.77×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portuguese language have in Germany?

Portuguese language has an estimated audience of 667,647 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Portuguese language fans?

51.0% of Portuguese language fans are female, 49.0% are male, with an average age of 36.9 years.

03

Which brands do Portuguese language fans like most?

Portuguese language fans show strongest brand affinity for Robert Redford (4.53×), Real-time business intelligence (35×), and Qatar (7.34×) over the country average.

04

Where do Portuguese language fans live in Germany?

Portuguese language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Portuguese language fans also like?

Beyond Portuguese language itself, the audience over-indexes on Real-time business intelligence (35×), Qatar (7.34×), Nature (1.94×), and Statistics (8.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Portuguese language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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