Portuguese language Audience in Germany
Portuguese language has an estimated audience of 667,647 people in Germany. 51.0% are female, 49.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Curcuma, Private Jets, Motion Picture Association of America, Nationality, Kodi (software).
The average Portuguese language fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Curcuma, Private Jets, Motion Picture Association of America, with strongest over-indexing on Curcuma (24.14× the country average). Demographically, the Portuguese language audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Portuguese language fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.9 |
| Estimated audience size | 667,647 |
Audience persona
The typical Portuguese language fan in Germany is balanced, around 36.9 years old, with strong Mindfulness tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,374 | 1.39× |
| Bayern | 98,913 | 0.92× |
| Baden-Württemberg | 97,448 | 1.07× |
| Hessen | 60,984 | 1.2× |
| Niedersachsen | 59,514 | 0.92× |
| Berlin | 36,493 | 1.22× |
| Rheinland-Pfalz | 34,998 | 1.05× |
| Hamburg | 28,174 | 1.87× |
| Sachsen | 27,639 | 0.84× |
| Schleswig-Holstein | 23,285 | 0.97× |
| Brandenburg | 14,656 | 0.71× |
| Sachsen-Anhalt | 11,430 | 0.66× |
| Thüringen | 11,179 | 0.66× |
| Mecklenburg-Vorpommern | 7,533 | 0.59× |
| Bremen | 6,513 | 1.14× |
| Saarland | 6,487 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 24.14× | Food & Beverages |
| Private Jets | 20× | Cars & Mobility |
| Motion Picture Association of America | 20.64× | Movies & TV |
| Nationality | 7.26× | Politics & Society |
| Kodi (software) | 6.71× | Technology & Electronics |
| N'Golo Kanté | 8.96× | Sports |
| Gil Ofarim | 1.7× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 2.96× | Travel & Leisure |
| Pillow | 1.67× | Home & Garden |
| Weimar Republic | 5.67× | Politics & Society |
| Handmade Gifts | 2.06× | Kids & Family |
| Goop | 7.04× | Internet & Social Media |
| Urban horticulture | 1.58× | Home & Garden |
| Buying a House | 5.4× | Home & Garden |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| Nuts (film) | 3.92× | Movies & TV |
| Buying and Selling Real Estate | 5.88× | Home & Garden |
| Fast Five | 4.13× | Movies & TV |
| Snow White (Fables) | 1.75× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.08 |
| Spirituality | BALANCE | 1.74 |
| Patriotism | CONSERVATISM | 1.63 |
| Convenience Orientation | PREMIUM | 1.47 |
| Urban Lifestyle | OPEN | 1.42 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
See Portuguese language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Portuguese language have in Germany?
Portuguese language has an estimated audience of 667,647 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portuguese language fans?
51.0% of Portuguese language fans are female, 49.0% are male, with an average age of 36.9 years.
Which brands do Portuguese language fans like most?
Portuguese language fans show strongest brand affinity for Curcuma (24.14×), Private Jets (20×), and Motion Picture Association of America (20.64×) over the country average.
Where do Portuguese language fans live in Germany?
Portuguese language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,374), Bayern (reach 98,913), and Baden-Württemberg (reach 97,448). These three regions account for the largest share of the active audience.
What other brands do Portuguese language fans also like?
Beyond Portuguese language itself, the audience over-indexes on Private Jets (20×), Motion Picture Association of America (20.64×), Nationality (7.26×), and Kodi (software) (6.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.