A data profile of the people who buy, follow and care about Portuguese language in Mexico — modelled from more than twelve digital signal sources. Portuguese language has an estimated audience of 5,796,518 people in Mexico.
Portuguese language has an estimated audience of 5,796,518 people in Mexico. 49.5% are female, 50.5% are male, average age 32.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (230.42× the country average).
Demographically, the Portuguese language audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Portuguese language fan in Mexico is balanced, around 32.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Portuguese language profile in Mexico.
49.5% are female, 50.5% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 32.8 |
| Estimated audience size | 5,796,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Portuguese language audience comes from Mexico.
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
The strongest cross-interests of the Portuguese language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 536.75× | ||
| 02 | Costa Rica | Travel & Leisure | 469.06× | ||
| 03 | Shopping and fashion | Shopping | 230.42× | ||
| 04 | Game consoles | Technology & Electronics | 158.42× | ||
| 05 | Catholic Church | Politics & Society | 123.31× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 114.94× | ||
| 07 | Valentine's Day | Kids & Family | 107.06× | ||
| 08 | Broadcasting of sports events | Movies & TV | 80.11× | ||
| 09 | Sarcasm | Politics & Society | 79.21× | ||
| 10 | Travel agency | Travel & Leisure | 77.41× | ||
| 11 | Mobile game | Games | 68.39× | ||
| 12 | El País | News | 63.91× | ||
| 13 | Banana | Food & Beverages | 62.11× | ||
| 14 | Pilsner | Food & Beverages | 53.11× | ||
| 15 | Dentistry | Business & Career | 52.21× | ||
| 16 | Orange (fruit) | Food & Beverages | 46.80× | ||
| 17 | Multi-level marketing | Business & Career | 45.00× | ||
| 18 | Sexology | Kids & Family | 36.90× | ||
| 19 | Breastfeeding | Kids & Family | 35.10× | ||
| 20 | Freeware | Technology & Electronics | 30.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.55× | |
| Travelling | THRILL | 20.11× | |
| Urban Lifestyle | OPEN | 4.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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