Portuguese language Audience in Mexico
Portuguese language has an estimated audience of 5,796,518 people in Mexico. 49.5% are female, 50.5% are male, average age 32.8. Top brand affinities: MSN, Las Vegas, Catholic Church, Banana, Sarcasm.
Top brand affinities include MSN, Las Vegas, Catholic Church, with strongest over-indexing on MSN (3.7× the country average). Demographically, the Portuguese language audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Portuguese language fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 32.8 |
| Estimated audience size | 5,796,518 |
Audience persona
The typical Portuguese language fan in Mexico is balanced, around 32.8 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.7× | News |
| Las Vegas | 4.78× | Travel & Leisure |
| Catholic Church | 2.94× | Politics & Society |
| Banana | 2.96× | Food & Beverages |
| Sarcasm | 2.87× | Politics & Society |
| Travel agency | 2.89× | Travel & Leisure |
| Pedro Pascal | 2.74× | Movies & TV |
| Game consoles | 2.12× | Technology & Electronics |
| El País | 2.98× | News |
| Radio | 1.89× | Technology & Electronics |
| Broadcasting of sports events | 3.52× | Movies & TV |
| Dentistry | 2.59× | Business & Career |
| Freeware | 2.46× | Technology & Electronics |
| High school | 3.38× | Business & Career |
| Pilsner | 4.23× | Food & Beverages |
| Sexology | 2.8× | Kids & Family |
| Multi-level marketing | 3.52× | Business & Career |
| Wattpad | 2.31× | Internet & Social Media |
| Breastfeeding | 2.76× | Kids & Family |
| Bruce Willis | 2.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Travelling | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
See Portuguese language audiences in other countries
- Portuguese language — Germany
- Portuguese language — United States
- Portuguese language — United Kingdom
- Portuguese language — France
- Portuguese language — Italy
- Portuguese language — Spain
- Portuguese language — Brazil
- Portuguese language — Japan
- Portuguese language — South Korea
- Portuguese language — India
- Portuguese language — Canada
More Language audiences in Mexico
- Spanish language (10,520,375)
- Romance languages (5,891,411)
- English language (4,038,126)
- Japanese language (3,194,043)
- Korean language (1,319,436)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.