A data profile of the people who buy, follow and care about English language in Mexico — modelled from more than twelve digital signal sources. English language has an estimated audience of 4,038,125 people in Mexico.
English language has an estimated audience of 4,038,125 people in Mexico. 53.7% are female, 46.3% are male, average age 33.1. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (437.28× the country average).
Demographically, the English language audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical English language fan in Mexico is balanced, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the English language profile in Mexico.
53.7% are female, 46.3% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 33.1 |
| Estimated audience size | 4,038,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide English language audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 456.42× | ||
| 02 | Costa Rica | Travel & Leisure | 437.28× | ||
| 03 | Shopping and fashion | Shopping | 204.74× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 134.78× | ||
| 05 | Game consoles | Technology & Electronics | 133.70× | ||
| 06 | Valentine's Day | Kids & Family | 101.04× | ||
| 07 | Catholic Church | Politics & Society | 98.89× | ||
| 08 | Broadcasting of sports events | Movies & TV | 72.42× | ||
| 09 | Sarcasm | Politics & Society | 69.64× | ||
| 10 | Travel agency | Travel & Leisure | 66.85× | ||
| 11 | Mobile game | Games | 57.79× | ||
| 12 | El País | News | 57.10× | ||
| 13 | Banana | Food & Beverages | 52.92× | ||
| 14 | Dentistry | Business & Career | 48.75× | ||
| 15 | Orange (fruit) | Food & Beverages | 48.75× | ||
| 16 | Immigration | Politics & Society | 44.57× | ||
| 17 | Love & Sex | Kids & Family | 43.07× | ||
| 18 | Papaya | Food & Beverages | 32.03× | ||
| 19 | Sexology | Kids & Family | 30.64× | ||
| 20 | Freeware | Technology & Electronics | 27.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 20.55× | |
| Travelling | THRILL | 17.56× | |
| Urban Lifestyle | OPEN | 3.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Pet Ownership | JOY | 0.91× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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