English language Audience in Brazil
English language has an estimated audience of 11,762,760 people in Brazil. 59.9% are female, 40.1% are male, average age 38.3. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Cruzeiro Esporte Clube, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.81× the country average). Demographically, the English language audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of English language fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 38.3 |
| Estimated audience size | 11,762,760 |
Audience persona
The typical English language fan in Brazil is more female, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.81× | Sports |
| Sport Club Corinthians Paulista | 1.97× | Sports |
| São Paulo FC | 1.89× | Sports |
| Cruzeiro Esporte Clube | 1.64× | Sports |
| Neymar | 1.86× | Sports |
| Canada | 2.2× | Travel & Leisure |
| Sport Club Internacional | 1.72× | Sports |
| TikTok | 2.01× | Internet & Social Media |
| UEFA Champions League | 1.97× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.76× | Sports |
| Sport Club do Recife | 2.19× | Sports |
| Telegram | 2.44× | Internet & Social Media |
| Samsung | 2.1× | Technology & Electronics |
| Spotify | 1.84× | Internet & Social Media |
| Vivo (telecommunications) | 2.16× | Technology & Electronics |
| AliExpress | 1.97× | Shopping |
| Radio | 2.04× | Technology & Electronics |
| Brazil national football team | 1.92× | Sports |
| Lojas Renner | 2.14× | Fashion & Accessoires |
| SUVs | 1.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.26 |
| Creativity | OPEN | 1.61 |
| Mindfulness | BALANCE | 1.49 |
| Family Orientation | CONSERVATISM | 1.37 |
| Spirituality | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
See English language audiences in other countries
- English language — Germany
- English language — United States
- English language — United Kingdom
- English language — France
- English language — Italy
- English language — Spain
- English language — Japan
- English language — South Korea
- English language — India
- English language — Canada
- English language — Mexico
More Language audiences in Brazil
- Portuguese language (25,529,384)
- Spanish language (6,843,788)
- Tupi language (4,385,847)
- Romance languages (4,159,162)
- Japanese language (3,086,789)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.