A data profile of the people who buy, follow and care about English language in Brazil — modelled from more than twelve digital signal sources. English language has an estimated audience of 11,762,760 people in Brazil.
English language has an estimated audience of 11,762,760 people in Brazil. 59.9% are female, 40.1% are male, average age 38.3. Top brand affinities: Canada, Spotify, Samsung, College, BTS.
Top brand affinities include Canada, Spotify, Samsung, with strongest over-indexing on Canada (2.21× the country average).
Demographically, the English language audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical English language fan in Brazil is more female, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Canada.
The key figures that characterise the English language profile in Brazil.
59.9% are female, 40.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 38.3 |
| Estimated audience size | 11,762,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide English language audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada | Travel & Leisure | 2.21× | ||
| 02 | TecMundo | Technology & Electronics | 1.92× | ||
| 03 | Montreal | Travel & Leisure | 1.92× | ||
| 04 | colleen hoover | Literature | 1.76× | ||
| 05 | Bad Bunny | Music & Radio | 1.70× | ||
| 06 | Gorillaz | Music & Radio | 1.69× | ||
| 07 | Mairo Vergara | News | 1.68× | ||
| 08 | Maria Bethânia | Music & Radio | 1.64× | ||
| 09 | BTS | Music & Radio | 1.63× | ||
| 10 | Samsung | Technology & Electronics | 1.61× | ||
| 11 | uol | Technology & Electronics | 1.60× | ||
| 12 | Xabi Alonso | Sports | 1.59× | ||
| 13 | GitHub | Internet & Social Media | 1.58× | ||
| 14 | Germany | Travel & Leisure | 1.57× | ||
| 15 | Elis Regina | Music & Radio | 1.54× | ||
| 16 | Spotify | Internet & Social Media | 1.53× | ||
| 17 | College | Business & Career | 1.53× | ||
| 18 | Axl Rose | Music & Radio | 1.53× | ||
| 19 | The Big Bang Theory | Movies & TV | 1.51× | ||
| 20 | Mexico | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.16× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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