A data profile of the people who buy, follow and care about English language in India — modelled from more than twelve digital signal sources. English language has an estimated audience of 9,992,656 people in India.
English language has an estimated audience of 9,992,656 people in India. 30.6% are female, 69.4% are male, average age 33.0. Top brand affinities: Master of Business Administration, Videography, High school, London, Canada.
Top brand affinities include Master of Business Administration, Videography, High school, with strongest over-indexing on Master of Business Administration (1.73× the country average).
Demographically, the English language audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical English language fan in India is more male, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the English language profile in India.
30.6% are female, 69.4% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 33.0 |
| Estimated audience size | 9,992,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide English language audience comes from India.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judaism | Politics & Society | 2.92× | ||
| 02 | Sydney | Travel & Leisure | 2.34× | ||
| 03 | London | Travel & Leisure | 1.97× | ||
| 04 | Scholarship | Kids & Family | 1.96× | ||
| 05 | Language education | Business & Career | 1.95× | ||
| 06 | Entry-level job | Business & Career | 1.89× | ||
| 07 | Videography | Internet & Social Media | 1.88× | ||
| 08 | High school | Business & Career | 1.84× | ||
| 09 | Master of Business Administration | Business & Career | 1.73× | ||
| 10 | Hair coloring | Beauty & Wellness | 1.71× | ||
| 11 | Max Verstappen | Sports | 1.71× | ||
| 12 | Mission: Impossible | Movies & TV | 1.69× | ||
| 13 | Real property | Home & Garden | 1.63× | ||
| 14 | Canada | Travel & Leisure | 1.62× | ||
| 15 | NASDAQ | Business & Career | 1.62× | ||
| 16 | New Zealand | Travel & Leisure | 1.62× | ||
| 17 | Virtual reality | Technology & Electronics | 1.61× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Crochet | Home & Garden | 1.53× | ||
| 20 | One Piece | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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