A data profile of the people who buy, follow and care about English language in United Kingdom — modelled from more than twelve digital signal sources. English language has an estimated audience of 5,848,975 people in United Kingdom.
The average English language fan in United Kingdom is 43.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Language school, WhatsApp, with strongest over-indexing on Wikipedia (3.7× the country average).
Demographically, the English language audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical English language fan in United Kingdom is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the English language profile in United Kingdom.
58.4% are female, 41.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 5,848,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide English language audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
Where the English language audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.53× | |
| 02 | Yorkshire and the Humber | ~600K | 1.37× | |
| 03 | South East | ~800K | 1.04× | |
| 04 | North East | ~200K | 1.01× | |
| 05 | East Midlands | ~400K | 0.93× | |
| 06 | East of England | ~500K | 0.85× | |
| 07 | South West | ~400K | 0.84× | |
| 08 | North West | ~400K | 0.57× |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language school | Kids & Family | 7.56× | ||
| 02 | Language education | Business & Career | 4.79× | ||
| 03 | International English Language Testing System | Business & Career | 4.27× | ||
| 04 | Macau | Travel & Leisure | 3.87× | ||
| 05 | Wikipedia | Internet & Social Media | 3.70× | ||
| 06 | Political science | Business & Career | 3.03× | ||
| 07 | Risk management | Business & Career | 2.22× | ||
| 08 | Sketch comedy | Movies & TV | 2.11× | ||
| 09 | Volunteering | Politics & Society | 2.06× | ||
| 10 | Adoption | Kids & Family | 2.01× | ||
| 11 | Esso | Cars & Mobility | 1.95× | ||
| 12 | Internet & Social Media | 1.86× | |||
| 13 | Innovation | Business & Career | 1.85× | ||
| 14 | Local news | News | 1.79× | ||
| 15 | Dentistry | Business & Career | 1.72× | ||
| 16 | Refrigerator | Home & Garden | 1.70× | ||
| 17 | Satire | Literature | 1.70× | ||
| 18 | Philanthropy | Arts & Culture | 1.60× | ||
| 19 | Mother's Day | Kids & Family | 1.57× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
English language has an estimated audience of 5,848,975 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
58.4% of English language fans are female, 41.6% are male, with an average age of 43.4 years.
English language fans show strongest brand affinity for Wikipedia (3.7×), Language school (7.56×), and WhatsApp (1.86×) over the country average.
English language fans in United Kingdom are most concentrated in South East (reach ~800K), Yorkshire and the Humber (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond English language itself, the audience over-indexes on Language school (7.56×), WhatsApp (1.86×), Volunteering (2.06×), and Hobby (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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