A data profile of the people who buy, follow and care about Italian language in United Kingdom — modelled from more than twelve digital signal sources. Italian language has an estimated audience of 2,935,293 people in United Kingdom.
The average Italian language fan in United Kingdom is 42.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, B&Q, South Tyrol, with strongest over-indexing on Wikipedia (3.76× the country average).
Demographically, the Italian language audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Italian language fan in United Kingdom is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Italian language profile in United Kingdom.
57.6% are female, 42.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.0 |
| Estimated audience size | 2,935,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Italian language audience comes from United Kingdom.
| Country | Share |
|---|---|
| Italy | 29.0% |
| United States | 10.9% |
| Germany | 5.3% |
Where the Italian language audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.38× | |
| 02 | Yorkshire and the Humber | ~300K | 1.27× | |
| 03 | North East | ~100K | 1.08× | |
| 04 | South East | ~400K | 0.98× | |
| 05 | East of England | ~300K | 0.94× | |
| 06 | South West | ~200K | 0.93× | |
| 07 | East Midlands | ~200K | 0.92× | |
| 08 | North West | ~200K | 0.79× |
The strongest cross-interests of the Italian language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corriere della Sera | News | 8.38× | ||
| 02 | La Repubblica | News | 7.31× | ||
| 03 | South Tyrol | Travel & Leisure | 7.24× | ||
| 04 | Hertz | Cars & Mobility | 4.12× | ||
| 05 | Wikipedia | Internet & Social Media | 3.76× | ||
| 06 | Carphone Warehouse | Technology & Electronics | 2.92× | ||
| 07 | Majestic Wine | Food & Beverages | 2.90× | ||
| 08 | Rome | Travel & Leisure | 2.56× | ||
| 09 | Mediterranean Sea | Travel & Leisure | 2.52× | ||
| 10 | Political science | Business & Career | 2.28× | ||
| 11 | Esso | Cars & Mobility | 2.27× | ||
| 12 | Naked Wines | Food & Beverages | 2.27× | ||
| 13 | B&Q | Shopping | 2.03× | ||
| 14 | Sketch comedy | Movies & TV | 2.01× | ||
| 15 | Risk management | Business & Career | 1.95× | ||
| 16 | Philanthropy | Arts & Culture | 1.84× | ||
| 17 | Eurostar | Cars & Mobility | 1.75× | ||
| 18 | Innovation | Business & Career | 1.68× | ||
| 19 | Refrigerator | Home & Garden | 1.65× | ||
| 20 | Satire | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.86× | |
| Creativity | OPEN | 0.88× |
Italian language has an estimated audience of 2,935,293 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
57.6% of Italian language fans are female, 42.4% are male, with an average age of 42.0 years.
Italian language fans show strongest brand affinity for Wikipedia (3.76×), B&Q (2.03×), and South Tyrol (7.24×) over the country average.
Italian language fans in United Kingdom are most concentrated in South East (reach ~400K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Italian language itself, the audience over-indexes on B&Q (2.03×), South Tyrol (7.24×), Esso (2.27×), and Mediterranean Sea (2.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Italian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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