English language Audience in United States
English language has an estimated audience of 17,453,632 people in United States. 54.5% are female, 45.5% are male, average age 39.6. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the English language audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Extroversion.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of English language fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.6 |
| Estimated audience size | 17,453,632 |
Audience persona
The typical English language fan in United States is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 4.79× | Business & Career |
| MSN | 2.93× | News |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Planet Fitness | 2.86× | Sports |
| Google Flights | 3.64× | Travel & Leisure |
| Great Clips | 3.82× | Beauty & Wellness |
| Diaper bag | 4.11× | Kids & Family |
| Language school | 10.42× | Kids & Family |
| Tigres UANL | 11.1× | Sports |
| Canva | 5.02× | Technology & Electronics |
| Metaphysics | 3× | Business & Career |
| Jack Black | 5.85× | Movies & TV |
| Aubrey Plaza | 5.84× | Movies & TV |
| Mexico | 2.11× | Travel & Leisure |
| Payment card | 8.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.28 |
| Extroversion | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
See English language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
- Korean language (7,817,495)
How to read this data
Audience size is the estimated number of people in United States who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.