English language Audience in United States
English language has an estimated audience of 17,453,632 people in United States. 54.5% are female, 45.5% are male, average age 39.6. Top brand affinities: Nationality, Israel, Kendra Scott, Jeep Wagoneer, Progressive rock.
Top brand affinities include Nationality, Israel, Kendra Scott, with strongest over-indexing on Nationality (2.59× the country average). Demographically, the English language audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Extroversion.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of English language fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.6 |
| Estimated audience size | 17,453,632 |
Audience persona
The typical English language fan in United States is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 2.59× | Politics & Society |
| Israel | 2.47× | Travel & Leisure |
| Kendra Scott | 2.98× | Fashion & Accessoires |
| Jeep Wagoneer | 5.15× | Cars & Mobility |
| Progressive rock | 1.79× | Music & Radio |
| Cam Ward | 3.06× | Sports |
| TeachHUB | 3.15× | Business & Career |
| Nebraska Cornhuskers football | 2.74× | Sports |
| Jesse Plemons | 2.55× | Movies & TV |
| jordy nelson | 11.5× | Sports |
| Urban horticulture | 1.81× | Home & Garden |
| Halsey, Oregon | 4.15× | Travel & Leisure |
| Queens College, City University of New York | 3.61× | Business & Career |
| Nurse educator | 3.41× | Kids & Family |
| Nuts (film) | 2.57× | Movies & TV |
| Personality | 2.63× | Business & Career |
| Sears | 1.75× | Shopping |
| Nipsey Hussle | 2.39× | Music & Radio |
| Charlamagne Tha God | 3.88× | Movies & TV |
| Home staging | 2.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.28 |
| Extroversion | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
See English language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
- Korean language (7,817,495)
How to read this data
Audience size is the estimated number of people in United States who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.