Rascasse Audience Intelligence

Master's degree Audience in United States

A data profile of the people who buy, follow and care about Master's degree in United States — modelled from more than twelve digital signal sources. Master's degree has an estimated audience of 21,551,966 people in United States.

#68among Field of study in United States#1019among Topic in United States#166in Business & Career

The average Master's degree fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Academic degree, Bachelor's degree, University, with strongest over-indexing on Academic degree (3.46× the country average).

Demographically, the Master's degree audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Master's degree fan in United States is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Academic degree.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master's degree profile in United States.

Audience size
21.6M
in United States
Gender
56.0%♀
44.0% male
Age
38.9
average years
Country rank
#1489
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master's degree fans

56.0% are female, 44.0% are male, average age 38.9.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Master's degree audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.9
Estimated audience size21,551,966
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Master's degree audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Master's degree audience comes from United States.

Worldwide audience distribution share by country for Master's degree
CountryShare
United States15.9%
India6.7%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master's degree audience in United States is strongest.

Fig. 05

Top regions by affinity

Master's degree fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K1.46×
02Virginia~700K1.27×
03Texas~2.5M1.24×
04Mississippi~200K1.22×
05Massachusetts~500K1.19×
06North Carolina~800K1.17×
07Maryland~400K1.17×
08California~2.5M1.16×
09New York~1.5M1.16×
10Hawaii~100K1.14×
11Arkansas~200K1.13×
12Georgia~700K1.12×
13Illinois~800K1.10×
14Indiana~400K1.10×
15Nebraska~100K1.07×
16Connecticut~200K1.05×
17Pennsylvania~800K1.04×
18Alabama~300K1.04×
19Washington~400K1.03×
20Vermont~40K1.03×
21New Jersey~600K1.01×
22Rhode Island~70K1.01×
23South Carolina~300K0.99×
24Louisiana~300K0.99×
25Delaware~60K0.99×
26Alaska~50K0.99×
27Minnesota~300K0.98×
28Kentucky~300K0.97×
29New Mexico~100K0.97×
30Utah~200K0.96×
31Kansas~200K0.96×
32Tennessee~400K0.94×
33Oregon~200K0.93×
34North Dakota~40K0.93×
35Ohio~600K0.91×
36Michigan~500K0.91×
37South Dakota~50K0.91×
38Missouri~300K0.90×
39Colorado~300K0.90×
40Wisconsin~300K0.90×
41Oklahoma~200K0.89×
42Iowa~200K0.89×
43New Hampshire~80K0.89×
44Maine~70K0.89×
45Montana~50K0.89×
46Arizona~400K0.86×
47West Virginia~90K0.86×
48Idaho~90K0.84×
49Florida~1M0.80×
50Nevada~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Master's degree, United States
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master's degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master's degree audience
#·InterestCategoryAffinity×
01Postgraduate educationBusiness & Career4.39×
02Bachelor's degreeBusiness & Career4.06×
03Academic degreeBusiness & Career3.46×
04UniversityBusiness & Career2.45×
05Real Madrid C.F.Sports2.24×
06Indeed.comBusiness & Career2.02×
07CollegeBusiness & Career1.97×
08Higher educationBusiness & Career1.92×
09Capital OneBusiness & Career1.81×
10ResearchBusiness & Career1.70×
11ScienceBusiness & Career1.66×
12PsychologyBusiness & Career1.66×
13StudentBusiness & Career1.64×
14SchoolKids & Family1.60×
15FIFA World CupSports1.59×
16MedicineBusiness & Career1.58×
17SupermanMovies & TV1.57×
18LearningBusiness & Career1.55×
19Health careBusiness & Career1.51×
20Electronic musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master's degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master's degree audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.56×
Social Media UsageJOY1.51×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master's degree audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.12×
Urban LifestyleOPEN1.16×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master's degree have in United States?

Master's degree has an estimated audience of 21,551,966 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Master's degree fans?

56.0% of Master's degree fans are female, 44.0% are male, with an average age of 38.9 years.

03

Which brands do Master's degree fans like most?

Master's degree fans show strongest brand affinity for Academic degree (3.46×), Bachelor's degree (4.06×), and University (2.45×) over the country average.

04

Where do Master's degree fans live in United States?

Master's degree fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Master's degree fans also like?

Beyond Master's degree itself, the audience over-indexes on Bachelor's degree (4.06×), University (2.45×), Superman (1.57×), and Higher education (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Master's degree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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