Master's degree Audience in United States

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Master's degree has an estimated audience of 21,551,966 people in United States. 56.0% are female, 44.0% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Academic degree, Bachelor's degree, Superman, University, Higher education.

The average Master's degree fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Academic degree, Bachelor's degree, Superman, with strongest over-indexing on Academic degree (3.46× the country average). Demographically, the Master's degree audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Master's degree fans

Demographic split for Master's degree audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.9
Estimated audience size21,551,966

Audience persona

The typical Master's degree fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Academic degree.

Top regions in United States

Top regions ranked by reach for Master's degree in United States
RegionReachAffinity
California2,865,3291.21×
Texas2,352,3311.27×
New York1,522,6601.26×
Florida1,237,4400.85×
Illinois822,8671.15×
Pennsylvania768,7581.06×
Georgia766,9301.16×
North Carolina759,1421.17×
Virginia689,2711.31×
Ohio632,3850.95×
New Jersey580,6841.06×
Massachusetts525,1221.24×
Michigan522,6750.93×
Washington466,7331.08×
Maryland459,3221.24×
Indiana422,3191.07×
Tennessee414,1680.96×
Arizona396,0860.9×
South Carolina322,2390.99×
Colorado316,2540.93×
Alabama304,0461.01×
Missouri300,1630.86×
Minnesota298,5200.97×
Wisconsin287,9050.89×
Louisiana280,5181.01×
Kentucky254,7920.94×
Oregon231,3480.94×
Connecticut228,9441.06×
Mississippi219,6931.24×
Oklahoma210,9620.88×
Arkansas192,5311.08×
Utah188,8550.98×
Kansas164,4990.97×
Nevada160,8090.77×
Iowa154,9710.87×
Nebraska108,9251.01×
Hawaii105,3781.14×
Washington, District of Columbia104,2501.61×
New Mexico98,7250.91×
Idaho84,3710.78×
West Virginia78,8200.79×
New Hampshire70,1130.83×
Maine65,7100.85×
Rhode Island64,2300.94×
Delaware54,2170.91×
Alaska44,6350.97×
Montana43,6550.73×
South Dakota39,8110.8×
Vermont38,6301.02×
North Dakota37,3950.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Master's degree audience
BrandAffinityCategory
Academic degree3.46×Business & Career
Bachelor's degree4.06×Business & Career
Superman1.57×Movies & TV
University2.45×Business & Career
Higher education1.92×Business & Career
Postgraduate education4.39×Business & Career
Science1.66×Business & Career
Psychology1.66×Business & Career
Indeed.com2.02×Business & Career
Medicine1.58×Business & Career
College1.97×Business & Career
Real Madrid C.F.2.24×Sports
Capital One1.81×Business & Career
Research1.7×Business & Career
Learning1.55×Business & Career
School1.6×Kids & Family
Health care1.51×Business & Career
Student1.64×Business & Career
Electronic music1.51×Music & Radio
Meme1.54×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Master's degree audience
TraitClusterScore
Career OrientationPOWER1.34
TravellingTHRILL1.28
Urban LifestyleOPEN1.23
Social Media UsageJOY1.21
PatriotismCONSERVATISM1.19
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Master's degree
CountryShare
United States16.0%
India6.7%
Brazil4.4%

See Master's degree audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Master's degree have in United States?

Master's degree has an estimated audience of 21,551,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Master's degree fans?

56.0% of Master's degree fans are female, 44.0% are male, with an average age of 38.9 years.

Which brands do Master's degree fans like most?

Master's degree fans show strongest brand affinity for Academic degree (3.46×), Bachelor's degree (4.06×), and Superman (1.57×) over the country average.

Where do Master's degree fans live in United States?

Master's degree fans in United States are most concentrated in California (reach 2,865,329), Texas (reach 2,352,331), and New York (reach 1,522,660). These three regions account for the largest share of the active audience.

What other brands do Master's degree fans also like?

Beyond Master's degree itself, the audience over-indexes on Bachelor's degree (4.06×), Superman (1.57×), University (2.45×), and Higher education (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.