Rascasse Audience Intelligence

Master's degree Audience in Brazil

A data profile of the people who buy, follow and care about Master's degree in Brazil — modelled from more than twelve digital signal sources. Master's degree has an estimated audience of 5,990,287 people in Brazil.

#63among Field of study in Brazil#737among Topic in Brazil#153in Business & Career

The average Master's degree fan in Brazil is 37.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master's degree profile in Brazil.

Audience size
6M
in Brazil
Gender
62.9%♀
37.1% male
Age
37.4
average years
Country rank
#1089
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master's degree fans

62.9% are female, 37.1% are male, average age 37.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Master's degree audience in Brazil
MetricValue
Female62.9%
Male37.1%
Average age37.4
Estimated audience size5,990,287
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Master's degree audience in Brazil
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Master's degree audience comes from Brazil.

Worldwide audience distribution share by country for Master's degree
CountryShare
United States15.9%
India6.7%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master's degree audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Master's degree fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.35×
02Rio de Janeiro~700K1.30×
03São Paulo~2M1.27×
04Amapá~20K1.16×
05Acre~20K1.10×
06Rio Grande do Sul~400K1.09×
07Paraná~400K1.05×
08Roraima~20K1.03×
09Santa Catarina~300K1.00×
10Rondônia~50K1.00×
11Tocantins~40K1.00×
12Minas Gerais~600K0.98×
13Sergipe~60K0.98×
14Paraíba~100K0.97×
15Rio Grande do Norte~100K0.97×
16Amazonas~100K0.96×
17Alagoas~80K0.96×
18Piauí~80K0.96×
19Mato Grosso do Sul~80K0.95×
20Pernambuco~300K0.94×
21Maranhão~100K0.93×
22Espírito Santo~100K0.93×
23Mato Grosso~100K0.93×
24Pará~200K0.92×
25Ceará~200K0.91×
26Goiás~200K0.89×
27Bahia~300K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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