Rascasse Audience Intelligence

Master's degree Audience in Italy

A data profile of the people who buy, follow and care about Master's degree in Italy — modelled from more than twelve digital signal sources. Master's degree has an estimated audience of 4,511,875 people in Italy.

The average Master's degree fan in Italy is 39.2 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master's degree profile in Italy.

Audience size
4.5M
in Italy
Gender
57.4%
42.6% male
Age
39.2
average years
Country rank
#1521
Topic in Italy
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master's degree fans

57.4% are female, 42.6% are male, average age 39.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Master's degree audience in Italy
MetricValue
Female57.4%
Male42.6%
Average age39.2
Estimated audience size4,511,875
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Master's degree audience in Italy
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Master's degree audience comes from Italy.

Worldwide audience distribution share by country for Master's degree
CountryShare
United States15.9%
India6.7%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master's degree audience in Italy is strongest.

Fig. 05

Top regions by affinity

Master's degree fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1M1.45×
02Lazio~800K1.39×
03Emilia-Romagna~400K1.22×
04Piedmont~400K1.21×
05Veneto~400K1.16×
06Campania~500K1.08×
07Tuscany~300K1.07×
08Friuli-Venezia Giulia~90K1.03×
09Aosta Valley~10K1.02×
10Puglia~300K1.01×
11Molise~20K0.99×
12Basilicata~40K0.96×
13Trentino-Alto Adige/Südtirol~80K0.95×
14Abruzzo~90K0.94×
15Umbria~70K0.94×
16Sicilia~400K0.92×
17Liguria~100K0.92×
18Marche~100K0.92×
19Calabria~100K0.90×
20Sardinia~100K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →