Rascasse Audience Intelligence

College Audience in United States

A data profile of the people who buy, follow and care about College in United States — modelled from more than twelve digital signal sources. College has an estimated audience of 52,215,397 people in United States.

#278among Topic in United States#63in Business & Career

The average College fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University, Self care, Bachelor's degree, with strongest over-indexing on University (1.59× the country average).

Demographically, the College audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical College fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for University.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the College profile in United States.

Audience size
52.2M
in United States
Gender
56.5%♀
43.5% male
Age
40.1
average years
Country rank
#381
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of College fans

56.5% are female, 43.5% are male, average age 40.1.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for College audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.1
Estimated audience size52,215,397
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the College audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

24.1%

of the worldwide College audience comes from United States.

Worldwide audience distribution share by country for College
CountryShare
United States24.1%
Brazil6.1%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the College audience in United States is strongest.

Fig. 05

Top regions by affinity

College fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6M1.30×
02Mississippi~600K1.30×
03Alaska~100K1.29×
04California~7M1.18×
05Georgia~2M1.15×
06New York~3.5M1.12×
07Pennsylvania~2M1.12×
08Louisiana~700K1.11×
09Virginia~1.5M1.10×
10South Carolina~900K1.09×
11Kansas~400K1.09×
12Washington~1M1.08×
13North Carolina~1.5M1.07×
14Illinois~2M1.06×
15Alabama~800K1.06×
16Maryland~900K1.05×
17Florida~3.5M1.04×
18Arkansas~400K1.04×
19Massachusetts~1M1.02×
20Indiana~1M1.02×
21New Jersey~1.5M1.01×
22Vermont~90K1.01×
23Tennessee~1M1.00×
24Missouri~800K0.98×
25Colorado~800K0.98×
26Minnesota~700K0.98×
27Connecticut~500K0.98×
28Oregon~600K0.97×
29North Dakota~100K0.97×
30Ohio~1.5M0.96×
31Nebraska~300K0.96×
32Hawaii~200K0.96×
33Kentucky~600K0.95×
34Oklahoma~500K0.95×
35Michigan~1.5M0.93×
36Iowa~400K0.93×
37Washington, District of Columbia~100K0.93×
38New Hampshire~200K0.92×
39Delaware~100K0.92×
40Arizona~1M0.90×
41New Mexico~200K0.90×
42South Dakota~100K0.90×
43Maine~200K0.89×
44Wisconsin~700K0.88×
45Idaho~200K0.88×
46West Virginia~200K0.88×
47Utah~400K0.87×
48Nevada~400K0.84×
49Rhode Island~100K0.83×
50Montana~100K0.81×
Fig. 06

Affinity by region

Affinity by region — College, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the College audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for College audience
#·InterestCategoryAffinity×
01University and college admissionBusiness & Career2.00×
02Bachelor's degreeBusiness & Career1.94×
03FAFSABusiness & Career1.90×
04Beauty tipsBeauty & Wellness1.90×
05Continuing educationBusiness & Career1.88×
06Online degreeBusiness & Career1.86×
07College BoardBusiness & Career1.83×
08Distance educationBusiness & Career1.80×
09Wedding cakeFood & Beverages1.72×
10Parenting stylesKids & Family1.72×
11Aerie (American Eagle Outfitters)Brand1.65×
12Wedding plannerKids & Family1.63×
13Princess PollyFashion & Accessoires1.63×
14Undergraduate educationBusiness & Career1.61×
15UniversityBusiness & Career1.59×
16Event managementBusiness & Career1.58×
17Self careHealth1.57×
18Fashion NovaShopping1.54×
19Natural skin careBeauty & Wellness1.51×
20GroomKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the College audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by College audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.14×
Community OrientationOPEN1.08×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by College audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does College have in United States?

College has an estimated audience of 52,215,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of College fans?

56.5% of College fans are female, 43.5% are male, with an average age of 40.1 years.

03

Which brands do College fans like most?

College fans show strongest brand affinity for University (1.59×), Self care (1.57×), and Bachelor's degree (1.94×) over the country average.

04

Where do College fans live in United States?

College fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do College fans also like?

Beyond College itself, the audience over-indexes on Self care (1.57×), Bachelor's degree (1.94×), Fashion Nova (1.54×), and Distance education (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See College audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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