College Audience in United States

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College has an estimated audience of 52,215,397 people in United States. 56.5% are female, 43.5% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: University, Self care, Fashion Nova, Bachelor's degree, Distance education.

The average College fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University, Self care, Fashion Nova, with strongest over-indexing on University (1.59× the country average). Demographically, the College audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of College fans

Demographic split for College audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.1
Estimated audience size52,215,397

Audience persona

The typical College fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for University.

Top regions in United States

Top regions ranked by reach for College in United States
RegionReachAffinity
California6,717,8321.17×
Texas5,552,4501.24×
Florida4,143,7161.17×
New York3,606,3881.24×
Pennsylvania2,023,8691.15×
Georgia1,960,1201.22×
Illinois1,939,5331.12×
North Carolina1,697,9081.08×
Ohio1,583,2010.98×
Virginia1,495,0741.18×
New Jersey1,381,2721.04×
Michigan1,304,9120.96×
Washington1,239,2621.18×
Massachusetts1,156,0611.12×
Tennessee1,124,3411.07×
Arizona990,2400.93×
Maryland988,2781.1×
Indiana949,7701×
South Carolina896,1801.14×
Missouri857,5101.02×
Colorado829,5121.01×
Alabama790,1191.08×
Minnesota765,5881.02×
Wisconsin663,0290.84×
Louisiana654,7700.97×
Kentucky630,8100.96×
Oregon598,9011×
Mississippi562,3581.31×
Oklahoma559,5380.97×
Connecticut523,6101×
Nevada431,5490.85×
Utah410,4790.88×
Kansas406,3510.99×
Iowa399,3370.93×
Arkansas396,1040.92×
Nebraska243,4750.93×
Idaho228,6470.87×
New Mexico217,3620.83×
West Virginia215,5460.89×
Hawaii212,5700.95×
New Hampshire185,7980.9×
Maine163,4810.87×
Washington, District of Columbia160,9321.03×
Rhode Island139,8340.84×
Delaware122,8630.85×
Montana116,5440.8×
North Dakota101,8390.95×
Alaska97,9520.88×
South Dakota94,9120.79×
Vermont90,3060.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for College audience
BrandAffinityCategory
University1.59×Business & Career
Self care1.57×Health
Fashion Nova1.54×Shopping
Bachelor's degree1.94×Business & Career
Distance education1.8×Business & Career
Natural skin care1.51×Beauty & Wellness
FAFSA1.9×Business & Career
Event management1.58×Business & Career
Aerie (American Eagle Outfitters)1.65×
Wedding cake1.72×Food & Beverages
Undergraduate education1.61×Business & Career
Wedding planner1.63×Kids & Family
Beauty tips1.9×Beauty & Wellness
Parenting styles1.72×Kids & Family
College Board1.83×Business & Career
Continuing education1.88×Business & Career
Groom1.51×Kids & Family
Online degree1.86×Business & Career
Forever 211.58×Shopping
Princess Polly1.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by College audience
TraitClusterScore
SustainabilityBALANCE1.12
ExtroversionTHRILL1.12
Social Media UsageJOY1.09
LGBTQ+ IdentityOPEN1.08
Family OrientationCONSERVATISM1.07
TravellingTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for College
CountryShare
United States24.1%
Brazil6.1%
India4.4%

See College audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does College have in United States?

College has an estimated audience of 52,215,397 people in United States, concentrated in California and Texas.

What is the gender split and age of College fans?

56.5% of College fans are female, 43.5% are male, with an average age of 40.1 years.

Which brands do College fans like most?

College fans show strongest brand affinity for University (1.59×), Self care (1.57×), and Fashion Nova (1.54×) over the country average.

Where do College fans live in United States?

College fans in United States are most concentrated in California (reach 6,717,832), Texas (reach 5,552,450), and Florida (reach 4,143,716). These three regions account for the largest share of the active audience.

What other brands do College fans also like?

Beyond College itself, the audience over-indexes on Self care (1.57×), Fashion Nova (1.54×), Bachelor's degree (1.94×), and Distance education (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.