Beauty tips Audience in United States

Beauty tips logo

Beauty tips has an estimated audience of 7,817,116 people in United States. 84.6% are female, 15.4% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: Historic site, Goop, Elsword, Hickok45, Fairy godmother.

The average Beauty tips fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Goop, Elsword, with strongest over-indexing on Historic site (8.59× the country average). Demographically, the Beauty tips audience skews more female with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Beauty tips fans

Demographic split for Beauty tips audience in United States
MetricValue
Female84.6%
Male15.4%
Average age29.3
Estimated audience size7,817,116

Audience persona

The typical Beauty tips fan in United States is more female, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Beauty tips in United States
RegionReachAffinity
California786,7650.92×
Texas524,7400.78×
New York459,2541.05×
Florida357,8090.68×
Oregon204,2302.28×
Illinois199,5710.77×
Pennsylvania199,1360.76×
Georgia197,4510.82×
Ohio166,6510.69×
Virginia159,7870.84×
North Carolina147,1350.63×
Michigan131,5750.64×
Arizona128,7760.81×
New Jersey127,4000.64×
Washington125,2530.8×
Tennessee118,6720.76×
Massachusetts110,7000.72×
Missouri105,1690.83×
Maryland101,6460.76×
Indiana96,1820.67×
Alabama87,5340.8×
Colorado85,7180.7×
Kentucky83,4750.85×
Wisconsin73,9730.63×
Louisiana72,3360.72×
Minnesota71,1760.64×
South Carolina63,6880.54×
Oklahoma63,6140.73×
Mississippi52,8820.82×
Arkansas50,5930.79×
Nevada48,3600.64×
Utah47,4570.68×
Kansas43,4260.7×
Idaho40,3141.03×
West Virginia40,2981.11×
Alaska40,2142.4×
Iowa38,2810.59×
Connecticut37,8750.48×
Hawaii35,5491.06×
Nebraska35,2240.9×
Montana35,0561.62×
New Mexico35,0400.89×
South Dakota34,6021.91×
North Dakota33,6912.1×
New Hampshire33,2041.08×
Wyoming32,5992.81×
Rhode Island32,0621.29×
Maine32,0431.14×
Vermont31,5352.3×
Delaware28,7131.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty tips audience
BrandAffinityCategory
Historic site8.59×Arts & Culture
Goop8.5×Internet & Social Media
Elsword24.71×Games
Hickok4524.84×Internet & Social Media
Fairy godmother10.68×Literature
Mothercare4.18×Kids & Family
Staycation4.19×Home & Garden
Tierra caliente9.71×Travel & Leisure
Home equity2.28×Home & Garden
Vocal harmony5.25×Music & Radio
Governor of Michigan8.08×Politics & Society
Mathcore8.19×Music & Radio
Combat sport1.56×Sports
headspace8.92×Health
Electrolyte4.04×Health
Hipster8.14×Politics & Society
Hardik Pandya12.59×Sports
Home Bargains9.82×Shopping
JDSU2.53×Business & Career
Stamp collecting3.91×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty tips audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
Pet OwnershipJOY1.86
MindfulnessBALANCE1.58
SustainabilityBALANCE1.42
Design AffinityPREMIUM1.32
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Beauty tips
CountryShare
Japan17.4%
United States13.9%
China7.3%

See Beauty tips audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Beauty tips have in United States?

Beauty tips has an estimated audience of 7,817,116 people in United States, concentrated in California and Texas.

What is the gender split and age of Beauty tips fans?

84.6% of Beauty tips fans are female, 15.4% are male, with an average age of 29.3 years.

Which brands do Beauty tips fans like most?

Beauty tips fans show strongest brand affinity for Historic site (8.59×), Goop (8.5×), and Elsword (24.71×) over the country average.

Where do Beauty tips fans live in United States?

Beauty tips fans in United States are most concentrated in California (reach 786,765), Texas (reach 524,740), and New York (reach 459,254). These three regions account for the largest share of the active audience.

What other brands do Beauty tips fans also like?

Beyond Beauty tips itself, the audience over-indexes on Goop (8.5×), Elsword (24.71×), Hickok45 (24.84×), and Fairy godmother (10.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.