Rascasse Audience Intelligence

Beauty tips Audience in United States

A data profile of the people who buy, follow and care about Beauty tips in United States — modelled from more than twelve digital signal sources. Beauty tips has an estimated audience of 7,817,116 people in United States.

#9among Beauty in United States#2776among Topic in United States#108in Beauty & Wellness

The average Beauty tips fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BB cream, Anti-aging cream, D&R, with strongest over-indexing on BB cream (15.03× the country average).

Demographically, the Beauty tips audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty tips fan in United States is more female, around 29.3 years old, with strong Pet Ownership tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty tips profile in United States.

Audience size
7.8M
in United States
Gender
84.6%♀
15.4% male
Age
29.3
average years
Country rank
#4536
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty tips fans

84.6% are female, 15.4% are male, average age 29.3.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Beauty tips audience in United States
MetricValue
Female84.6%
Male15.4%
Average age29.3
Estimated audience size7,817,116
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Beauty tips audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Beauty tips audience comes from United States.

Worldwide audience distribution share by country for Beauty tips
CountryShare
Japan17.4%
United States13.9%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty tips audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty tips fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K2.26×
02Vermont~20K1.23×
03Alaska~20K1.21×
04North Dakota~20K1.20×
05South Dakota~20K1.16×
06Montana~20K1.14×
07Delaware~20K1.09×
08Rhode Island~30K1.06×
09West Virginia~40K1.04×
10Maine~30K1.04×
11Hawaii~30K1.03×
12New Hampshire~30K1.03×
13Idaho~40K1.02×
14New Mexico~40K1.00×
15Nebraska~40K0.99×
16Mississippi~60K0.98×
17Washington, District of Columbia~20K0.98×
18Alabama~100K0.97×
19Arkansas~60K0.97×
20Kansas~60K0.96×
21Kentucky~90K0.95×
22Oklahoma~80K0.94×
23Utah~60K0.93×
24Iowa~60K0.93×
25Louisiana~90K0.92×
26Missouri~100K0.91×
27Nevada~70K0.91×
28New York~400K0.90×
29Arizona~100K0.89×
30Tennessee~100K0.89×
31Connecticut~70K0.89×
32Washington~100K0.88×
33Wisconsin~100K0.88×
34South Carolina~100K0.88×
35California~700K0.87×
36Maryland~100K0.87×
37Virginia~200K0.86×
38Indiana~100K0.86×
39Colorado~100K0.86×
40Minnesota~100K0.86×
41Georgia~200K0.85×
42Massachusetts~100K0.84×
43Pennsylvania~200K0.82×
44New Jersey~200K0.82×
45Ohio~200K0.81×
46Michigan~200K0.81×
47Illinois~200K0.80×
48North Carolina~200K0.80×
49Texas~500K0.76×
50Florida~400K0.73×
Fig. 06

Affinity by region

Affinity by region — Beauty tips, United States
0.73×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty tips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty tips audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics21.24×
02International educationBusiness & Career17.65×
03BB creamBeauty & Wellness15.03×
04The Body ShopBeauty & Wellness12.54×
05Disneyland ParisTravel & Leisure9.03×
06Makeup brushBeauty & Wellness8.73×
07Anti-aging creamBeauty & Wellness8.57×
08Eye linerBeauty & Wellness8.42×
09Natural foodsFood & Beverages6.95×
10Bath and BodyworksShopping6.91×
11Lip glossBeauty & Wellness6.54×
12Millie Bobby BrownMovies & TV6.38×
13Property finderHome & Garden5.49×
14Nail artBeauty & Wellness5.17×
15PedicureBeauty & Wellness5.08×
16Personal careHealth4.52×
17MoisturizerHome & Garden4.27×
18Discount storesShopping3.60×
19Skin careBeauty & Wellness3.31×
20TikTokInternet & Social Media2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty tips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty tips audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.62×
MindfulnessBALANCE2.24×
Convenience OrientationPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty tips audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty tips have in United States?

Beauty tips has an estimated audience of 7,817,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beauty tips fans?

84.6% of Beauty tips fans are female, 15.4% are male, with an average age of 29.3 years.

03

Which brands do Beauty tips fans like most?

Beauty tips fans show strongest brand affinity for BB cream (15.03×), Anti-aging cream (8.57×), and D&R (21.24×) over the country average.

04

Where do Beauty tips fans live in United States?

Beauty tips fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beauty tips fans also like?

Beyond Beauty tips itself, the audience over-indexes on Anti-aging cream (8.57×), D&R (21.24×), Bath and Bodyworks (6.91×), and International education (17.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Beauty tips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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