D&R Audience in United States

D&R logo

D&R has an estimated audience of 2,311,310 people in United States. 53.5% are female, 46.5% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Fyodor Dostoyevsky, Stefan Zweig, The Ugly Truth, Helmut Newton, Terry Richardson.

The average D&R fan in United States is 32.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fyodor Dostoyevsky, Stefan Zweig, The Ugly Truth, with strongest over-indexing on Fyodor Dostoyevsky (345.87× the country average). Demographically, the D&R audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of D&R fans

Demographic split for D&R audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.4
Estimated audience size2,311,310

Audience persona

The typical D&R fan in United States is balanced, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Fyodor Dostoyevsky.

Top regions in United States

Top regions ranked by reach for D&R in United States
RegionReachAffinity
California293,5871.16×
Texas222,9601.12×
New York186,7941.45×
Florida180,4641.15×
Pennsylvania87,3831.12×
Illinois86,0031.12×
New Jersey84,6561.44×
Washington82,5521.78×
Georgia77,4161.09×
North Carolina74,3191.07×
Ohio71,5411×
Virginia67,4791.2×
Michigan64,2791.06×
Massachusetts58,5071.28×
Tennessee45,9190.99×
Maryland44,9261.13×
Indiana43,6771.03×
Arizona43,2940.92×
Missouri37,4081×
Alabama34,8201.08×
South Carolina34,7641×
Louisiana33,9431.14×
Connecticut33,6801.45×
Colorado32,7180.9×
Wisconsin28,0630.81×
Kentucky27,5350.95×
Oklahoma26,1731.02×
Minnesota24,6680.74×
Oregon23,1990.88×
Nevada18,8670.84×
Utah18,5150.89×
Mississippi18,3740.96×
Arkansas16,9000.89×
Kansas16,8320.92×
Iowa16,7790.88×
Hawaii10,4971.06×
West Virginia9,8090.91×
Washington, District of Columbia9,5681.38×
Idaho9,3550.81×
Nebraska9,2110.79×
New Mexico8,2600.71×
New Hampshire8,2140.9×
Rhode Island7,6761.04×
Maine6,7760.82×
Delaware5,9580.93×
Montana4,4760.7×
South Dakota3,5580.67×
Vermont3,5150.87×
Alaska3,3750.68×
North Dakota2,7290.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for D&R audience
BrandAffinityCategory
Fyodor Dostoyevsky345.87×Literature
Stefan Zweig661.14×Literature
The Ugly Truth193×Movies & TV
Helmut Newton335.61×Arts & Culture
Terry Richardson279.82×Arts & Culture
Weeds (TV series)60.3×Movies & TV
One Tree Hill (TV series)61.84×Movies & TV
Shameless (U.S. TV series)41.8×Movies & TV
La Martina500.2×Fashion & Accessoires
Toronto21.11×Travel & Leisure
David LaChapelle213.66×Arts & Culture
Freshwater aquarium60.53×Pets & Animals
Filter (aquarium)61.13×Pets & Animals
Betta86.39×Pets & Animals
Flipkart41.5×Shopping
colleen hoover54.57×Literature
The Tudors72.1×Movies & TV
True Blood45.11×Movies & TV
Long Lashes22.43×Beauty & Wellness
Easy A59.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by D&R audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
SustainabilityBALANCE2.06
DIY MentalityTHRILL1.99
Sports ActivityPOWER1.93
TraditionCONSERVATISM1.68
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for D&R
CountryShare
Denmark28.8%
Turkey14.1%
United States10.8%

See D&R audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does D&R have in United States?

D&R has an estimated audience of 2,311,310 people in United States, concentrated in California and Texas.

What is the gender split and age of D&R fans?

53.5% of D&R fans are female, 46.5% are male, with an average age of 32.4 years.

Which brands do D&R fans like most?

D&R fans show strongest brand affinity for Fyodor Dostoyevsky (345.87×), Stefan Zweig (661.14×), and The Ugly Truth (193×) over the country average.

Where do D&R fans live in United States?

D&R fans in United States are most concentrated in California (reach 293,587), Texas (reach 222,960), and New York (reach 186,794). These three regions account for the largest share of the active audience.

What other brands do D&R fans also like?

Beyond D&R itself, the audience over-indexes on Stefan Zweig (661.14×), The Ugly Truth (193×), Helmut Newton (335.61×), and Terry Richardson (279.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for D&R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.