Rascasse Audience Intelligence

D&R Target Market in United States

A data profile of the people who buy, follow and care about D&R in United States — modelled from more than twelve digital signal sources. D&R has an estimated audience of 2,368,599 people in United States.

#1251among Brand in United States#466in Technology & Electronics

The average D&R fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fyodor Dostoyevsky, Stefan Zweig, The Ugly Truth, with strongest over-indexing on Fyodor Dostoyevsky (345.87× the country average).

Demographically, the D&R audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical D&R fan in United States is balanced, around 32.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fyodor Dostoyevsky.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D&R profile in United States.

Audience size
2.4M
in United States
Gender
53.5%♀
46.5% male
Age
32.4
average years
Country rank
#12450
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of D&R

53.5% are female, 46.5% are male, average age 32.4.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for D&R audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.4
Estimated audience size2,368,599
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the D&R audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

10.6%

of the worldwide D&R audience comes from United States.

Worldwide audience distribution share by country for D&R
CountryShare
Denmark27.6%
Turkey15.1%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D&R audience in United States is strongest.

Fig. 05

Top regions by affinity

D&R customers by region in United States
#RegionReachAffinity×
01Washington~80K1.70×
02Connecticut~30K1.47×
03New Jersey~80K1.42×
04New York~200K1.38×
05Washington, District of Columbia~9K1.34×
06Massachusetts~60K1.30×
07Louisiana~30K1.15×
08Virginia~60K1.14×
09Florida~200K1.13×
10Maryland~40K1.13×
11California~300K1.10×
12Pennsylvania~90K1.10×
13Alabama~40K1.09×
14Texas~200K1.08×
15Illinois~80K1.08×
16Rhode Island~8K1.07×
17Georgia~80K1.05×
18North Carolina~70K1.03×
19Michigan~60K1.03×
20Hawaii~10K1.03×
21Delaware~7K1.03×
22Indiana~40K1.01×
23Missouri~40K1.01×
24Oklahoma~30K1.01×
25South Carolina~30K1.00×
26Mississippi~20K0.99×
27Tennessee~40K0.97×
28Ohio~70K0.95×
29Kansas~20K0.94×
30West Virginia~10K0.94×
31Arizona~40K0.93×
32Kentucky~30K0.92×
33Arkansas~20K0.92×
34New Hampshire~8K0.92×
35Vermont~4K0.92×
36Colorado~30K0.91×
37Utah~20K0.91×
38Maine~7K0.88×
39Oregon~20K0.86×
40Iowa~20K0.85×
41Idaho~10K0.85×
42Nevada~20K0.83×
43Nebraska~9K0.82×
44Alaska~4K0.82×
45Wisconsin~30K0.81×
46New Mexico~9K0.76×
47South Dakota~4K0.75×
48Minnesota~20K0.74×
49Montana~5K0.74×
50North Dakota~3K0.66×
Fig. 06

Affinity by region

Affinity by region — D&R, United States
0.66×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the D&R audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for D&R audience
#·InterestCategoryAffinity×
01Stefan ZweigLiterature661.14×
02La MartinaFashion & Accessoires500.20×
03Fyodor DostoyevskyLiterature345.87×
04Helmut NewtonArts & Culture335.61×
05Terry RichardsonArts & Culture279.82×
06David LaChapelleArts & Culture213.66×
07The Ugly TruthMovies & TV193.00×
08BettaPets & Animals86.39×
09The TudorsMovies & TV72.10×
10One Tree Hill (TV series)Movies & TV61.84×
11Filter (aquarium)Pets & Animals61.13×
12Freshwater aquariumPets & Animals60.53×
13Weeds (TV series)Movies & TV60.30×
14colleen hooverLiterature54.57×
15True BloodMovies & TV45.11×
16Shameless (U.S. TV series)Movies & TV41.80×
17FlipkartShopping41.50×
18GoldfishPets & Animals33.60×
19Long LashesBeauty & Wellness22.43×
20TorontoTravel & Leisure21.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the D&R audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by D&R audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.35×
IndividualismJOY3.30×
TravellingTHRILL2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by D&R audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
Community OrientationOPEN0.57×
Convenience OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is D&R's target market in United States?

D&R's target market in United States covers an estimated 2,368,599 people, concentrated in California and Texas.

02

What is the gender split and age of D&R customers?

53.5% of the D&R audience are female, 46.5% are male, with an average age of 32.4 years.

03

Which brands do D&R fans like most?

D&R fans show strongest brand affinity for Fyodor Dostoyevsky (345.87×), Stefan Zweig (661.14×), and The Ugly Truth (193×) over the country average.

04

Where do D&R fans live in United States?

D&R fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do D&R fans also like?

Beyond D&R itself, the audience over-indexes on Stefan Zweig (661.14×), The Ugly Truth (193×), Helmut Newton (335.61×), and Terry Richardson (279.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See D&R audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for D&R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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