Rascasse Audience Intelligence

Shameless (U.S. TV series) Audience in United States

A data profile of the people who buy, follow and care about Shameless (U.S. TV series) in United States — modelled from more than twelve digital signal sources. Shameless (U.S. TV series) has an estimated audience of 6,364,553 people in United States.

#67among TV series in United States#143among Movie / TV Show / Series in United States#492in Movies & TV

The average Shameless (U.S. TV series) fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeremy Allen White, D&R, Emmy Rossum, with strongest over-indexing on Jeremy Allen White (37.41× the country average).

Demographically, the Shameless (U.S. TV series) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shameless (U.S. TV series) fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Jeremy Allen White.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shameless (U.S. TV series) profile in United States.

Audience size
6.4M
in United States
Gender
64.3%♀
35.7% male
Age
35.7
average years
Country rank
#5445
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shameless (U.S. TV series) viewers

64.3% are female, 35.7% are male, average age 35.7.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Shameless (U.S. TV series) audience in United States
MetricValue
Female64.3%
Male35.7%
Average age35.7
Estimated audience size6,364,553
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Shameless (U.S. TV series) audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Shameless (U.S. TV series) audience comes from United States.

Worldwide audience distribution share by country for Shameless (U.S. TV series)
CountryShare
United States24.8%
Brazil9.4%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shameless (U.S. TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shameless (U.S. TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~90K1.18×
02Arizona~200K1.15×
03Indiana~100K1.14×
04Illinois~200K1.12×
05New Mexico~40K1.12×
06Michigan~200K1.11×
07Missouri~100K1.11×
08Kentucky~90K1.11×
09Arkansas~60K1.11×
10West Virginia~30K1.11×
11Iowa~60K1.10×
12Ohio~200K1.08×
13Alabama~100K1.07×
14Kansas~60K1.06×
15Wisconsin~100K1.05×
16North Dakota~10K1.04×
17Texas~600K1.03×
18Pennsylvania~200K1.03×
19Nebraska~30K1.03×
20Idaho~30K1.02×
21Alaska~10K1.02×
22Tennessee~100K1.01×
23Louisiana~90K1.01×
24Oregon~80K1.01×
25Utah~60K1.00×
26Mississippi~50K1.00×
27New Hampshire~30K1.00×
28Washington~100K0.99×
29Minnesota~100K0.99×
30Montana~20K0.99×
31South Dakota~20K0.99×
32North Carolina~200K0.98×
33Maine~20K0.98×
34California~700K0.97×
35Colorado~100K0.97×
36South Carolina~100K0.97×
37Connecticut~60K0.95×
38Georgia~200K0.94×
39Nevada~60K0.94×
40New Jersey~200K0.93×
41Virginia~200K0.93×
42Massachusetts~100K0.92×
43Maryland~100K0.92×
44New York~300K0.91×
45Delaware~20K0.91×
46Rhode Island~20K0.90×
47Vermont~10K0.90×
48Florida~400K0.88×
49Hawaii~20K0.76×
50Washington, District of Columbia~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Shameless (U.S. TV series), United States
0.66×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shameless (U.S. TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shameless (U.S. TV series) audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics41.80×
02Jeremy Allen WhiteMovies & TV37.41×
03Six Feet Under (TV series)Movies & TV33.38×
04James JoyceLiterature32.99×
05Emmy RossumMovies & TV29.40×
06ZoolanderMovies & TV24.29×
07The L WordMovies & TV20.61×
08Liev SchreiberMovies & TV20.11×
09Cameron MonaghanMovies & TV20.00×
10BoratMovies & TV19.24×
11The Middle (TV series)Movies & TV18.71×
12Steven YeunMovies & TV16.19×
13Eyes Wide ShutMovies & TV15.31×
14Catch Me If You CanMovies & TV13.49×
15Christopher WalkenMovies & TV11.41×
16John KrasinskiMovies & TV10.67×
17Owen WilsonMovies & TV10.22×
18SnappedMovies & TV9.84×
19Jack NicholsonMovies & TV9.12×
20Giannis AntetokounmpoSports8.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shameless (U.S. TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shameless (U.S. TV series) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
PatriotismCONSERVATISM1.28×
IndulgenceJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shameless (U.S. TV series) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Quality AwarenessPREMIUM0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shameless (U.S. TV series) have in United States?

Shameless (U.S. TV series) has an estimated audience of 6,364,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shameless (U.S. TV series) viewers?

64.3% of Shameless (U.S. TV series) fans are female, 35.7% are male, with an average age of 35.7 years.

03

Which brands do Shameless (U.S. TV series) fans like most?

Shameless (U.S. TV series) fans show strongest brand affinity for Jeremy Allen White (37.41×), D&R (41.8×), and Emmy Rossum (29.4×) over the country average.

04

Where do Shameless (U.S. TV series) fans live in United States?

Shameless (U.S. TV series) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Shameless (U.S. TV series) fans also like?

Beyond Shameless (U.S. TV series) itself, the audience over-indexes on D&R (41.8×), Emmy Rossum (29.4×), Giannis Antetokounmpo (8.4×), and Zoolander (24.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shameless (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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