Shameless (U.S. TV series) Audience in United States

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Shameless (U.S. TV series) has an estimated audience of 6,666,054 people in United States. 64.3% are female, 35.7% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Zacky Vengeance, Home Bargains, Gloria, Elsword, Combat sport.

The average Shameless (U.S. TV series) fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zacky Vengeance, Home Bargains, Gloria, with strongest over-indexing on Zacky Vengeance (107.89× the country average). Demographically, the Shameless (U.S. TV series) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Shameless (U.S. TV series) fans

Demographic split for Shameless (U.S. TV series) audience in United States
MetricValue
Female64.3%
Male35.7%
Average age35.7
Estimated audience size6,666,054

Audience persona

The typical Shameless (U.S. TV series) fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Zacky Vengeance.

Top regions in United States

Top regions ranked by reach for Shameless (U.S. TV series) in United States
RegionReachAffinity
California745,1881.02×
Texas614,6261.07×
Florida404,7950.9×
New York345,1080.93×
Illinois254,8861.15×
Pennsylvania239,0111.06×
Ohio227,4661.11×
North Carolina202,9391.01×
Georgia197,5780.96×
Michigan197,4911.13×
Arizona164,5681.21×
New Jersey158,0240.93×
Virginia153,5160.95×
Indiana140,8141.16×
Tennessee138,5981.04×
Washington136,4501.02×
Massachusetts122,1830.93×
Missouri119,3371.11×
Maryland105,7890.92×
Wisconsin105,6071.05×
Alabama103,8271.11×
Colorado102,2630.97×
South Carolina98,2060.98×
Minnesota96,1741.01×
Kentucky92,3361.1×
Oklahoma91,0131.23×
Louisiana87,3931.02×
Oregon77,9321.02×
Connecticut62,7900.94×
Nevada60,8600.94×
Iowa60,6201.1×
Arkansas59,9371.09×
Utah59,9341×
Kansas56,1301.07×
Mississippi54,2110.99×
New Mexico37,8481.13×
Nebraska33,8121.01×
Idaho33,6041.01×
West Virginia33,0091.06×
New Hampshire25,2190.96×
Maine22,2850.93×
Hawaii21,5840.75×
Rhode Island17,8390.84×
Montana17,5700.95×
Delaware15,5950.85×
South Dakota14,4390.94×
Alaska14,0110.98×
North Dakota13,3890.98×
Washington, District of Columbia12,9540.65×
Vermont9,6500.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shameless (U.S. TV series) audience
BrandAffinityCategory
Zacky Vengeance107.89×Music & Radio
Home Bargains42.03×Shopping
Gloria26.51×Music & Radio
Elsword25.31×Games
Combat sport1.67×Sports
Google Photos2.58×Technology & Electronics
The Halal Guys5.29×Food & Beverages
Kenneth Copeland Ministries13.01×Politics & Society
Gofobo18.32×Movies & TV
3D printing1.78×Technology & Electronics
Sussex County, New Jersey6.82×Travel & Leisure
Paisley5.98×Fashion & Accessoires
Home staging3.53×Home & Garden
Good to Great Jim Collins17.06×Literature
Personalised Gifts2.64×Home & Garden
Strategic human resource planning4.82×Business & Career
Saving1.54×Business & Career
Jeep Grand Cherokee (WJ)3.06×Cars & Mobility
Personality2.94×Business & Career
Grace Slick4.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shameless (U.S. TV series) audience
TraitClusterScore
ExtroversionTHRILL1.71
Social Media UsageJOY1.15
Early Adopter MentalityPOWER1.13
IndulgenceJOY1.08
Convenience OrientationPREMIUM1.05
IndividualismJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Shameless (U.S. TV series)
CountryShare
United States26.0%
Brazil9.1%
France7.4%

See Shameless (U.S. TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Shameless (U.S. TV series) have in United States?

Shameless (U.S. TV series) has an estimated audience of 6,666,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Shameless (U.S. TV series) fans?

64.3% of Shameless (U.S. TV series) fans are female, 35.7% are male, with an average age of 35.7 years.

Which brands do Shameless (U.S. TV series) fans like most?

Shameless (U.S. TV series) fans show strongest brand affinity for Zacky Vengeance (107.89×), Home Bargains (42.03×), and Gloria (26.51×) over the country average.

Where do Shameless (U.S. TV series) fans live in United States?

Shameless (U.S. TV series) fans in United States are most concentrated in California (reach 745,188), Texas (reach 614,626), and Florida (reach 404,795). These three regions account for the largest share of the active audience.

What other brands do Shameless (U.S. TV series) fans also like?

Beyond Shameless (U.S. TV series) itself, the audience over-indexes on Home Bargains (42.03×), Gloria (26.51×), Elsword (25.31×), and Combat sport (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shameless (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.