The L Word Audience in United States

The L Word logo

The L Word has an estimated audience of 976,387 people in United States. 62.5% are female, 37.5% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Weeds (TV series), Ruby Rose, Fyodor Dostoyevsky, Emmy Rossum, Taylor Schilling.

The average The L Word fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Weeds (TV series), Ruby Rose, Fyodor Dostoyevsky, with strongest over-indexing on Weeds (TV series) (32.43× the country average). Demographically, the The L Word audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The L Word fans

Demographic split for The L Word audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.6
Estimated audience size976,387

Audience persona

The typical The L Word fan in United States is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Weeds (TV series).

Top regions in United States

Top regions ranked by reach for The L Word in United States
RegionReachAffinity
California133,0761.24×
Texas97,6251.16×
New York73,8621.35×
Florida66,4741.01×
Illinois36,9021.13×
Pennsylvania34,0051.03×
Georgia33,2371.11×
North Carolina32,1591.09×
Ohio28,6050.95×
Virginia24,2951.02×
New Jersey23,5620.95×
Michigan23,3650.92×
Washington22,7791.16×
Massachusetts22,6921.18×
Arizona20,6331.03×
Tennessee19,0770.97×
Maryland17,9631.07×
Indiana16,7120.94×
Colorado16,0051.04×
Missouri15,4430.98×
Oregon14,4891.29×
South Carolina13,5890.93×
Louisiana13,4331.07×
Minnesota13,3020.95×
Kentucky13,1111.07×
Wisconsin12,9280.88×
Alabama11,8890.87×
Oklahoma11,0971.02×
Connecticut10,8891.11×
Nevada9,2810.98×
Iowa8,6451.07×
Utah8,5700.98×
Arkansas7,7800.97×
Kansas7,3770.96×
Mississippi6,9400.86×
New Mexico4,9311.01×
Washington, District of Columbia4,1601.42×
Nebraska4,0350.82×
West Virginia3,9860.88×
Idaho3,9450.81×
Maine3,7831.08×
Rhode Island3,7741.21×
New Hampshire3,5320.92×
Hawaii3,2900.78×
Delaware2,4230.9×
Montana2,2870.84×
Vermont2,2141.29×
Alaska1,5260.73×
South Dakota1,3990.62×
North Dakota1,2660.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The L Word audience
BrandAffinityCategory
Weeds (TV series)32.43×Movies & TV
Ruby Rose37.47×Movies & TV
Fyodor Dostoyevsky65.59×Literature
Emmy Rossum27.97×Movies & TV
Taylor Schilling69.11×Movies & TV
Shameless (U.S. TV series)20.61×Movies & TV
Ethan Hawke18.09×Movies & TV
Cameron Monaghan34.83×Movies & TV
Chaz Bono41.79×Movies & TV
The Ugly Truth57.68×Movies & TV
One Tree Hill (TV series)24.61×Movies & TV
Alan Cumming25.57×Movies & TV
Yahoo!ショッピング5.78×
Margo Martindale41.97×Movies & TV
Samira Wiley51.61×Fashion & Accessoires
Helmut Newton93.82×Arts & Culture
Jeremy Allen White15.74×Movies & TV
Rowan Blanchard34.21×Movies & TV
Terry Richardson78.23×Arts & Culture
The Tudors34.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The L Word audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.26
Early Adopter MentalityPOWER1.26
TraditionCONSERVATISM1.25
MindfulnessBALANCE1.23
Urban LifestyleOPEN1.23
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for The L Word
CountryShare
United States36.8%
Brazil7.0%
United Kingdom6.1%

See The L Word audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The L Word have in United States?

The L Word has an estimated audience of 976,387 people in United States, concentrated in California and Texas.

What is the gender split and age of The L Word fans?

62.5% of The L Word fans are female, 37.5% are male, with an average age of 38.6 years.

Which brands do The L Word fans like most?

The L Word fans show strongest brand affinity for Weeds (TV series) (32.43×), Ruby Rose (37.47×), and Fyodor Dostoyevsky (65.59×) over the country average.

Where do The L Word fans live in United States?

The L Word fans in United States are most concentrated in California (reach 133,076), Texas (reach 97,625), and New York (reach 73,862). These three regions account for the largest share of the active audience.

What other brands do The L Word fans also like?

Beyond The L Word itself, the audience over-indexes on Ruby Rose (37.47×), Fyodor Dostoyevsky (65.59×), Emmy Rossum (27.97×), and Taylor Schilling (69.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The L Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.