Sohn (musician) Audience in United States

Sohn (musician) has an estimated audience of 333,532 people in United States. 48.8% are female, 51.2% are male, average age 36.3. Top regions: Indiana, California, Kentucky. Top brand affinities: Grace VanderWaal, Kim Coates, Sense8, Diane Keaton, The L Word.

The average Sohn (musician) fan in United States is 36.3 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Kentucky. Top brand affinities include Grace VanderWaal, Kim Coates, Sense8, with strongest over-indexing on Grace VanderWaal (426.13× the country average). Demographically, the Sohn (musician) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sohn (musician) fans

Demographic split for Sohn (musician) audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.3
Estimated audience size333,532

Audience persona

The typical Sohn (musician) fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grace VanderWaal.

Top regions in United States

Top regions ranked by reach for Sohn (musician) in United States
RegionReachAffinity
Indiana101,02216.58×
California17,5440.48×
Kentucky16,6943.99×
New York11,5450.62×
Texas8,8210.31×
Michigan8,1890.94×
Florida7,5320.33×
Illinois4,9550.45×
Nevada4,9021.52×
Pennsylvania4,2110.37×
Georgia3,8550.38×
New Jersey3,4300.4×
Ohio3,3870.33×
Washington3,3780.5×
Virginia3,1620.39×
North Carolina2,9960.3×
Maryland2,7800.48×
Massachusetts2,7540.42×
Wisconsin2,2360.45×
Tennessee2,1610.32×
Colorado2,1310.41×
Missouri1,9400.36×
Arizona1,9230.28×
Connecticut1,8220.54×
Oregon1,7120.45×
South Carolina1,6090.32×
Alabama1,5120.32×
Louisiana1,4210.33×
Mississippi1,3700.5×
Minnesota1,3560.28×
Oklahoma1,2900.35×
Utah1,2580.42×
Kansas1,2190.46×
Arkansas1,2170.44×
West Virginia1,1310.73×
Alaska1,1291.58×
Idaho1,0450.62×
Hawaii9980.7×
Iowa9920.36×
Montana9841.06×
South Dakota9711.26×
North Dakota9461.38×
New Hampshire9320.71×
Wyoming9151.85×
Nebraska9130.55×
New Mexico9080.54×
Rhode Island9000.85×
Maine8990.75×
Vermont8851.51×
Delaware8060.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sohn (musician) audience
BrandAffinityCategory
Grace VanderWaal426.13×Music & Radio
Kim Coates98.13×Movies & TV
Sense876.6×Movies & TV
Diane Keaton8×Movies & TV
The L Word37.9×Movies & TV
Matthew Goode23.2×Movies & TV
Melanie Martinez (singer)20×Music & Radio
Charlie Hunnam10.56×Movies & TV
Kia Sportage20×Cars & Mobility
Michael Keaton16.56×Movies & TV
Burial (musician)26.98×Music & Radio
Will Poulter14.66×Movies & TV
Jeremy Allen White11.23×Movies & TV
James Blake (musician)39.65×Music & Radio
Planet Fitness3.37×Sports
Boardwalk Empire20×Movies & TV
Michael Sheen20×Movies & TV
Bordeaux wine20×Food & Beverages
Josh Gad17.22×Movies & TV
Evan Rachel Wood16.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sohn (musician) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
SustainabilityBALANCE1.47
Design AffinityPREMIUM1.41
Urban LifestyleOPEN1.37
Early Adopter MentalityPOWER1.37
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Sohn (musician)
CountryShare
United States77.5%
Germany12.3%
Japan1.3%

See Sohn (musician) audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Sohn (musician) have in United States?

Sohn (musician) has an estimated audience of 333,532 people in United States, concentrated in Indiana and California.

What is the gender split and age of Sohn (musician) fans?

48.8% of Sohn (musician) fans are female, 51.2% are male, with an average age of 36.3 years.

Which brands do Sohn (musician) fans like most?

Sohn (musician) fans show strongest brand affinity for Grace VanderWaal (426.13×), Kim Coates (98.13×), and Sense8 (76.6×) over the country average.

Where do Sohn (musician) fans live in United States?

Sohn (musician) fans in United States are most concentrated in Indiana (reach 101,022), California (reach 17,544), and Kentucky (reach 16,694). These three regions account for the largest share of the active audience.

What other brands do Sohn (musician) fans also like?

Beyond Sohn (musician) itself, the audience over-indexes on Kim Coates (98.13×), Sense8 (76.6×), Diane Keaton (8×), and The L Word (37.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sohn (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.