Grace VanderWaal Audience in United States

Grace VanderWaal logo

Grace VanderWaal has an estimated audience of 1,062,402 people in United States. 68.9% are female, 31.1% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Spencer Sutherland, Sohn (musician), Det Ny Teater, Charlotte Lawrence, byu basketball.

The average Grace VanderWaal fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Spencer Sutherland, Sohn (musician), Det Ny Teater, with strongest over-indexing on Spencer Sutherland (1321.87× the country average). Demographically, the Grace VanderWaal audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Grace VanderWaal fans

Demographic split for Grace VanderWaal audience in United States
MetricValue
Female68.9%
Male31.1%
Average age32.4
Estimated audience size1,062,402

Audience persona

The typical Grace VanderWaal fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Spencer Sutherland.

Top regions in United States

Top regions ranked by reach for Grace VanderWaal in United States
RegionReachAffinity
California113,8340.97×
Texas76,8030.84×
New York70,6791.19×
Florida64,2060.89×
Pennsylvania39,9931.12×
Illinois36,3391.03×
Ohio33,9871.04×
North Carolina28,4780.89×
Michigan28,2341.02×
Georgia27,9490.85×
New Jersey25,9350.96×
Massachusetts25,8821.24×
Virginia25,3110.98×
Washington24,7541.16×
Tennessee20,8390.98×
Arizona20,5980.95×
Indiana20,1591.04×
Colorado19,6361.17×
Missouri18,5851.09×
Wisconsin17,4191.09×
Minnesota17,0461.12×
Maryland16,7710.92×
Oregon15,3001.26×
South Carolina13,5950.85×
Kentucky13,2991×
Oklahoma12,2171.04×
Utah12,0241.26×
Connecticut11,7521.1×
Alabama11,6100.78×
Louisiana10,5000.77×
Iowa9,0391.03×
Nevada8,6720.84×
Kansas8,4431.01×
Arkansas7,3830.84×
Idaho6,1481.15×
Mississippi5,8450.67×
New Hampshire5,1921.24×
Nebraska5,0160.94×
West Virginia4,8040.97×
Maine4,7601.25×
New Mexico4,2720.8×
Hawaii3,9910.87×
Rhode Island3,3831×
Montana3,2971.12×
Washington, District of Columbia2,8060.88×
South Dakota2,2880.93×
Delaware2,2820.78×
Vermont2,2551.21×
North Dakota2,1400.98×
Alaska2,1150.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grace VanderWaal audience
BrandAffinityCategory
Spencer Sutherland1321.87×Music & Radio
Sohn (musician)593.05×Music & Radio
Det Ny Teater1577.99×Arts & Culture
Charlotte Lawrence282.56×Music & Radio
byu basketball68.05×Sports
Astrid S282.56×Music & Radio
Sigrid282.56×Music & Radio
Madison Beer22.38×Music & Radio
Elderbrook214.86×Music & Radio
Anna of the North282.56×Music & Radio
LP Giobbi214.86×Music & Radio
Goodbye June60.19×Music & Radio
NCSA Athletic Recruiting77.64×Sports
Tales from the Crypt46.74×Movies & TV
Sense860.67×Movies & TV
Hayden James214.86×Music & Radio
The Profit121.65×Movies & TV
Homs31.57×Travel & Leisure
Belvedere37.04×Music & Radio
Dagny191.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grace VanderWaal audience
TraitClusterScore
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.32
Pet OwnershipJOY1.29
Sports ActivityPOWER1.27
CreativityOPEN1.24
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Grace VanderWaal
CountryShare
United States58.7%
Canada6.7%
United Kingdom4.0%

See Grace VanderWaal audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Grace VanderWaal have in United States?

Grace VanderWaal has an estimated audience of 1,062,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Grace VanderWaal fans?

68.9% of Grace VanderWaal fans are female, 31.1% are male, with an average age of 32.4 years.

Which brands do Grace VanderWaal fans like most?

Grace VanderWaal fans show strongest brand affinity for Spencer Sutherland (1321.87×), Sohn (musician) (593.05×), and Det Ny Teater (1577.99×) over the country average.

Where do Grace VanderWaal fans live in United States?

Grace VanderWaal fans in United States are most concentrated in California (reach 113,834), Texas (reach 76,803), and New York (reach 70,679). These three regions account for the largest share of the active audience.

What other brands do Grace VanderWaal fans also like?

Beyond Grace VanderWaal itself, the audience over-indexes on Sohn (musician) (593.05×), Det Ny Teater (1577.99×), Charlotte Lawrence (282.56×), and byu basketball (68.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grace VanderWaal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.