Rascasse Audience Intelligence

Grace VanderWaal Audience in United States

A data profile of the people who buy, follow and care about Grace VanderWaal in United States — modelled from more than twelve digital signal sources. Grace VanderWaal has an estimated audience of 1,028,261 people in United States.

#434among Singer-songwriter in United States#5156among Person in United States#2995in Music & Radio

The average Grace VanderWaal fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sohn (musician), Spencer Sutherland, Det Ny Teater, with strongest over-indexing on Sohn (musician) (593.05× the country average).

Demographically, the Grace VanderWaal audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grace VanderWaal fan in United States is more female, around 32.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sohn (musician).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grace VanderWaal profile in United States.

Audience size
1M
in United States
Gender
68.9%♀
31.1% male
Age
32.4
average years
Country rank
#23237
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grace VanderWaal fans

68.9% are female, 31.1% are male, average age 32.4.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Grace VanderWaal audience in United States
MetricValue
Female68.9%
Male31.1%
Average age32.4
Estimated audience size1,028,261
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Grace VanderWaal audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4915%
50+9%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Grace VanderWaal audience comes from United States.

Worldwide audience distribution share by country for Grace VanderWaal
CountryShare
United States58.2%
Canada6.6%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grace VanderWaal audience in United States is strongest.

Fig. 05

Top regions by affinity

Grace VanderWaal fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.26×
02Idaho~7K1.25×
03Maine~5K1.25×
04Utah~10K1.24×
05New Hampshire~5K1.23×
06Oregon~10K1.18×
07Montana~3K1.15×
08Massachusetts~20K1.12×
09Colorado~20K1.12×
10North Dakota~2K1.11×
11Wisconsin~20K1.10×
12Minnesota~20K1.10×
13Washington~20K1.09×
14Iowa~10K1.09×
15Missouri~20K1.07×
16Pennsylvania~40K1.06×
17Indiana~20K1.06×
18West Virginia~5K1.06×
19Oklahoma~10K1.05×
20Connecticut~10K1.05×
21Kansas~9K1.05×
22South Dakota~3K1.05×
23Rhode Island~4K1.04×
24Alaska~2K1.04×
25New York~60K1.02×
26Ohio~30K1.02×
27Michigan~30K1.01×
28Kentucky~10K1.01×
29Nebraska~5K1.01×
30Tennessee~20K0.98×
31Arizona~20K0.94×
32Illinois~30K0.93×
33Arkansas~8K0.93×
34Virginia~20K0.92×
35North Carolina~30K0.90×
36South Carolina~10K0.90×
37Hawaii~4K0.90×
38California~100K0.88×
39New Jersey~20K0.88×
40Maryland~20K0.87×
41Florida~60K0.86×
42New Mexico~5K0.85×
43Washington, District of Columbia~3K0.83×
44Delaware~2K0.83×
45Alabama~10K0.82×
46Nevada~8K0.82×
47Texas~70K0.80×
48Georgia~30K0.80×
49Louisiana~10K0.78×
50Mississippi~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Grace VanderWaal, United States
0.74×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grace VanderWaal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grace VanderWaal audience
#·InterestCategoryAffinity×
01Det Ny TeaterArts & Culture1577.99×
02Spencer SutherlandMusic & Radio1321.87×
03Sohn (musician)Music & Radio593.05×
04Charlotte LawrenceMusic & Radio282.56×
05Astrid SMusic & Radio282.56×
06SigridMusic & Radio282.56×
07Anna of the NorthMusic & Radio282.56×
08LP GiobbiMusic & Radio214.86×
09ElderbrookMusic & Radio214.86×
10Hayden JamesMusic & Radio214.86×
11DagnyMusic & Radio191.01×
12The ProfitMovies & TV121.65×
13NCSA Athletic RecruitingSports77.64×
14University of AleppoBusiness & Career75.60×
15byu basketballSports68.05×
16Sense8Movies & TV60.67×
17Goodbye JuneMusic & Radio60.19×
18Tales from the CryptMovies & TV46.74×
19HomsTravel & Leisure31.57×
20Madison BeerMusic & Radio22.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grace VanderWaal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grace VanderWaal audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.70×
IndulgenceJOY2.18×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grace VanderWaal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.12×
DIY MentalityTHRILL0.19×
Risk AppetiteTHRILL0.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grace VanderWaal have in United States?

Grace VanderWaal has an estimated audience of 1,028,261 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grace VanderWaal fans?

68.9% of Grace VanderWaal fans are female, 31.1% are male, with an average age of 32.4 years.

03

Which brands do Grace VanderWaal fans like most?

Grace VanderWaal fans show strongest brand affinity for Sohn (musician) (593.05×), Spencer Sutherland (1321.87×), and Det Ny Teater (1577.99×) over the country average.

04

Where do Grace VanderWaal fans live in United States?

Grace VanderWaal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grace VanderWaal fans also like?

Beyond Grace VanderWaal itself, the audience over-indexes on Spencer Sutherland (1321.87×), Det Ny Teater (1577.99×), Charlotte Lawrence (282.56×), and byu basketball (68.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Grace VanderWaal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grace VanderWaal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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