Rascasse Audience Intelligence

Sigrid Audience in United States

A data profile of the people who buy, follow and care about Sigrid in United States — modelled from more than twelve digital signal sources. Sigrid has an estimated audience of 103,621 people in United States.

#1905among Singer-songwriter in United States#20942among Person in United States#12787in Music & Radio

The average Sigrid fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Grace VanderWaal, Charli XCX, Sabrina Carpenter, with strongest over-indexing on Grace VanderWaal (282.56× the country average).

Demographically, the Sigrid audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sigrid fan in United States is balanced, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Grace VanderWaal.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sigrid profile in United States.

Audience size
104K
in United States
Gender
50.0%♀
50.0% male
Age
34.1
average years
Country rank
#77238
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sigrid fans

50.0% are female, 50.0% are male, average age 34.1.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Sigrid audience in United States
MetricValue
Female50.0%
Male50.0%
Average age34.1
Estimated audience size103,621
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Sigrid audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3914%
40-4915%
50+14%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Sigrid audience comes from United States.

Worldwide audience distribution share by country for Sigrid
CountryShare
United Kingdom22.5%
United States15.4%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sigrid audience in United States is strongest.

Fig. 05

Top regions by affinity

Sigrid fans by region: top regions in United States
#RegionReachAffinity×
01Washington~3K1.50×
02Utah~1K1.29×
03Minnesota~2K1.21×
04Oregon~1K1.17×
05New York~6K1.11×
06Colorado~2K1.11×
07Wisconsin~2K1.11×
08Idaho<1K1.11×
09California~10K1.10×
10Washington, District of Columbia<1K1.08×
11Alaska<1K1.08×
12Vermont<1K1.05×
13Maine<1K1.04×
14North Dakota<1K1.04×
15New Hampshire<1K1.03×
16Montana<1K1.03×
17Michigan~3K1.01×
18Virginia~3K1.01×
19Massachusetts~2K1.01×
20Oklahoma~1K1.01×
21New Mexico<1K1.01×
22Missouri~2K0.99×
23Nebraska<1K0.99×
24Illinois~3K0.98×
25Louisiana~1K0.98×
26Nevada<1K0.98×
27Kansas<1K0.98×
28Hawaii<1K0.98×
29Rhode Island<1K0.98×
30West Virginia<1K0.97×
31South Dakota<1K0.97×
32Iowa<1K0.96×
33Arkansas<1K0.94×
34Kentucky~1K0.93×
35Delaware<1K0.93×
36Pennsylvania~3K0.92×
37New Jersey~2K0.92×
38Arizona~2K0.92×
39Indiana~2K0.92×
40Maryland~2K0.92×
41Connecticut<1K0.92×
42Ohio~3K0.91×
43Tennessee~2K0.91×
44Georgia~3K0.90×
45Texas~8K0.89×
46North Carolina~3K0.89×
47Mississippi<1K0.89×
48Alabama~1K0.88×
49South Carolina~1K0.85×
50Florida~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Sigrid, United States
0.83×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sigrid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sigrid audience
#·InterestCategoryAffinity×
01Grace VanderWaalMusic & Radio282.56×
02Charli XCXMusic & Radio72.65×
03Calum ScottMusic & Radio58.40×
04Leona LewisMusic & Radio50.55×
05Fifth HarmonyMusic & Radio46.76×
06Bridgit MendlerMovies & TV42.44×
07Jessie JMusic & Radio34.72×
08Carly Rae JepsenMusic & Radio30.36×
09Harry StylesMusic & Radio26.68×
10Madison BeerMusic & Radio19.70×
11Sabrina CarpenterMusic & Radio19.56×
12Celebrity GossipNews19.38×
13HariboFood & Beverages19.30×
14Zara LarssonMusic & Radio15.74×
15Guardians of the Galaxy (film)Movies & TV13.71×
16Dungeons & DragonsGames9.93×
17Rick and MortyMovies & TV8.94×
18Taylor SwiftMusic & Radio6.52×
19ClothingFashion & Accessoires2.85×
20Consumer electronicsTechnology & Electronics2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sigrid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sigrid audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.49×
IndulgenceJOY1.56×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sigrid audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Design AffinityPREMIUM0.86×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sigrid have in United States?

Sigrid has an estimated audience of 103,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sigrid fans?

50.0% of Sigrid fans are female, 50.0% are male, with an average age of 34.1 years.

03

Which brands do Sigrid fans like most?

Sigrid fans show strongest brand affinity for Grace VanderWaal (282.56×), Charli XCX (72.65×), and Sabrina Carpenter (19.56×) over the country average.

04

Where do Sigrid fans live in United States?

Sigrid fans in United States are most concentrated in California (reach ~10K), Texas (reach ~8K), and New York (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Sigrid fans also like?

Beyond Sigrid itself, the audience over-indexes on Charli XCX (72.65×), Sabrina Carpenter (19.56×), Harry Styles (26.68×), and Madison Beer (19.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Sigrid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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