Leona Lewis Audience in United States

Leona Lewis logo

Leona Lewis has an estimated audience of 535,612 people in United States. 62.2% are female, 37.8% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Bridgit Mendler, Hailee Steinfeld, Gmail, Zara Larsson, Fifth Harmony.

The average Leona Lewis fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bridgit Mendler, Hailee Steinfeld, Gmail, with strongest over-indexing on Bridgit Mendler (154.76× the country average). Demographically, the Leona Lewis audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Leona Lewis fans

Demographic split for Leona Lewis audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.1
Estimated audience size535,612

Audience persona

The typical Leona Lewis fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Bridgit Mendler.

Top regions in United States

Top regions ranked by reach for Leona Lewis in United States
RegionReachAffinity
California69,1501.17×
Texas46,9291.02×
Florida36,4891.01×
New York36,2591.21×
Georgia19,6561.19×
Illinois19,5941.1×
Pennsylvania18,7371.04×
Ohio17,6941.07×
North Carolina16,6051.03×
New Jersey14,2251.04×
Virginia13,9601.07×
Michigan13,8880.99×
Massachusetts11,6801.11×
Tennessee11,4081.06×
Washington11,3821.06×
Arizona11,3571.04×
Maryland9,9801.08×
Indiana9,4310.96×
Missouri9,2521.07×
Colorado8,3530.99×
South Carolina8,2841.03×
Louisiana7,8241.13×
Alabama7,7351.03×
Wisconsin7,7270.96×
Minnesota7,6361×
Kentucky6,7551.01×
Oklahoma6,2361.05×
Connecticut6,1841.15×
Oregon6,0830.99×
Nevada5,6741.1×
Utah4,7881×
Arkansas4,4221×
Mississippi4,1110.93×
Kansas4,0280.95×
Iowa3,9990.91×
Hawaii2,8771.25×
New Mexico2,5540.95×
Nebraska2,4490.91×
Idaho2,2520.84×
West Virginia1,9750.79×
New Hampshire1,8790.89×
Washington, District of Columbia1,8411.14×
Rhode Island1,7401.02×
Maine1,6550.86×
Delaware1,4550.98×
Alaska1,1641.02×
Montana1,1190.75×
South Dakota9560.77×
North Dakota9200.84×
Vermont7160.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leona Lewis audience
BrandAffinityCategory
Bridgit Mendler154.76×Movies & TV
Hailee Steinfeld44.51×Movies & TV
Gmail18.08×Internet & Social Media
Zara Larsson66.11×Music & Radio
Fifth Harmony101.05×Music & Radio
Big Time Rush81.38×Movies & TV
Poseidon (film)81.49×Movies & TV
Calum Scott134.03×Music & Radio
Q-Tip (musician)149.68×Music & Radio
Florence and the Machine92.22×Music & Radio
Billie Eilish25.39×Music & Radio
Lorde49.05×Music & Radio
PartyNextDoor75.01×Music & Radio
Louis Tomlinson74.3×Music & Radio
Cody Simpson135.03×Music & Radio
Nick Jonas37.7×Music & Radio
Jessie J84.69×Music & Radio
Cher Lloyd155.17×Music & Radio
Olly Murs152.99×Music & Radio
Freddie Gibbs82.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leona Lewis audience
TraitClusterScore
Family OrientationCONSERVATISM1.31
MindfulnessBALANCE1.29
LGBTQ+ IdentityOPEN1.29
SustainabilityBALANCE1.27
Urban LifestyleOPEN1.26
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Leona Lewis
CountryShare
United States26.0%
United Kingdom22.9%
Germany11.7%

See Leona Lewis audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Leona Lewis have in United States?

Leona Lewis has an estimated audience of 535,612 people in United States, concentrated in California and Texas.

What is the gender split and age of Leona Lewis fans?

62.2% of Leona Lewis fans are female, 37.8% are male, with an average age of 41.1 years.

Which brands do Leona Lewis fans like most?

Leona Lewis fans show strongest brand affinity for Bridgit Mendler (154.76×), Hailee Steinfeld (44.51×), and Gmail (18.08×) over the country average.

Where do Leona Lewis fans live in United States?

Leona Lewis fans in United States are most concentrated in California (reach 69,150), Texas (reach 46,929), and Florida (reach 36,489). These three regions account for the largest share of the active audience.

What other brands do Leona Lewis fans also like?

Beyond Leona Lewis itself, the audience over-indexes on Hailee Steinfeld (44.51×), Gmail (18.08×), Zara Larsson (66.11×), and Fifth Harmony (101.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leona Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.