Rascasse Audience Intelligence

Louis Tomlinson Audience in United States

A data profile of the people who buy, follow and care about Louis Tomlinson in United States — modelled from more than twelve digital signal sources. Louis Tomlinson has an estimated audience of 1,464,155 people in United States.

#301among Singer-songwriter in United States#3651among Person in United States#2175in Music & Radio

The average Louis Tomlinson fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, NFL, Billie Eilish, with strongest over-indexing on BTS (8.75× the country average).

Demographically, the Louis Tomlinson audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louis Tomlinson fan in United States is more female, around 27.6 years old, with strong Pet Ownership tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louis Tomlinson profile in United States.

Audience size
1.5M
in United States
Gender
74.8%♀
25.2% male
Age
27.6
average years
Country rank
#18089
Person in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louis Tomlinson fans

74.8% are female, 25.2% are male, average age 27.6.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Louis Tomlinson audience in United States
MetricValue
Female74.8%
Male25.2%
Average age27.6
Estimated audience size1,464,155
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Louis Tomlinson audience in United States
Age bracketShare%
16-1956%
20-2921%
30-3910%
40-498%
50+6%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Louis Tomlinson audience comes from United States.

Worldwide audience distribution share by country for Louis Tomlinson
CountryShare
United States25.6%
United Kingdom13.5%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louis Tomlinson audience in United States is strongest.

Fig. 05

Top regions by affinity

Louis Tomlinson fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.23×
02North Dakota~3K1.18×
03California~200K1.17×
04Pennsylvania~50K1.17×
05Utah~10K1.17×
06West Virginia~7K1.17×
07Indiana~30K1.16×
08Tennessee~30K1.15×
09Wisconsin~20K1.15×
10Illinois~50K1.13×
11Rhode Island~5K1.12×
12Minnesota~20K1.11×
13Kentucky~20K1.11×
14Connecticut~20K1.11×
15New Hampshire~6K1.11×
16New York~80K1.09×
17Ohio~50K1.09×
18Nevada~10K1.09×
19New Jersey~40K1.08×
20Michigan~40K1.06×
21Missouri~20K1.05×
22Texas~100K1.04×
23Virginia~30K1.01×
24Oklahoma~20K1.01×
25Iowa~10K1.01×
26Nebraska~7K1.01×
27Washington~30K1.00×
28Idaho~7K0.99×
29North Carolina~40K0.98×
30Oregon~20K0.98×
31Arkansas~10K0.96×
32Kansas~10K0.96×
33Washington, District of Columbia~4K0.96×
34Delaware~4K0.96×
35Arizona~30K0.95×
36Florida~90K0.94×
37Maryland~20K0.94×
38Georgia~40K0.93×
39Maine~5K0.92×
40Colorado~20K0.91×
41Louisiana~20K0.91×
42Alabama~20K0.90×
43Mississippi~10K0.90×
44South Dakota~3K0.90×
45South Carolina~20K0.87×
46Hawaii~5K0.87×
47Vermont~2K0.86×
48New Mexico~6K0.81×
49Alaska~2K0.80×
50Montana~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Louis Tomlinson, United States
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louis Tomlinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louis Tomlinson audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages13.03×
02Zayn MalikMusic & Radio12.66×
03One DirectionMusic & Radio11.56×
04BTSMusic & Radio8.75×
05Harry StylesMusic & Radio6.36×
06Billie EilishMusic & Radio6.23×
07KPop Demon HuntersMovies & TV2.77×
08Harry PotterMovies & TV2.63×
09Blues musicMusic & Radio2.39×
10Electronic musicMusic & Radio2.37×
11Target CorporationShopping2.36×
12Heavy metal musicMusic & Radio2.36×
13SpotifyInternet & Social Media2.31×
14EnergyHome & Garden2.21×
15Rhythm and blues musicMusic & Radio2.07×
16NFLSports1.97×
17Arts and musicArts & Culture1.61×
18MoviesMovies & TV1.59×
19EntertainmentMovies & TV1.57×
20MusicBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louis Tomlinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louis Tomlinson audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.76×
SustainabilityBALANCE1.72×
Luxury OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louis Tomlinson audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.61×
DIY MentalityTHRILL0.69×
Family OrientationCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louis Tomlinson have in United States?

Louis Tomlinson has an estimated audience of 1,464,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Louis Tomlinson fans?

74.8% of Louis Tomlinson fans are female, 25.2% are male, with an average age of 27.6 years.

03

Which brands do Louis Tomlinson fans like most?

Louis Tomlinson fans show strongest brand affinity for BTS (8.75×), NFL (1.97×), and Billie Eilish (6.23×) over the country average.

04

Where do Louis Tomlinson fans live in United States?

Louis Tomlinson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Louis Tomlinson fans also like?

Beyond Louis Tomlinson itself, the audience over-indexes on NFL (1.97×), Billie Eilish (6.23×), Spotify (2.31×), and Zayn Malik (12.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Louis Tomlinson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Tomlinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →