Louis Tomlinson Audience in United States

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Louis Tomlinson has an estimated audience of 1,364,097 people in United States. 74.8% are female, 25.2% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Billie Eilish, Harry Potter, BTS, Spotify, NFL.

The average Louis Tomlinson fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Billie Eilish, Harry Potter, BTS, with strongest over-indexing on Billie Eilish (6.23× the country average). Demographically, the Louis Tomlinson audience skews more female with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Louis Tomlinson fans

Demographic split for Louis Tomlinson audience in United States
MetricValue
Female74.8%
Male25.2%
Average age27.6
Estimated audience size1,364,097

Audience persona

The typical Louis Tomlinson fan in United States is more female, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Billie Eilish.

Top regions in United States

Top regions ranked by reach for Louis Tomlinson in United States
RegionReachAffinity
California184,4281.23×
Texas129,9111.11×
Florida88,6330.96×
New York87,7481.15×
Pennsylvania55,4361.21×
Illinois53,7721.18×
Ohio44,5481.06×
North Carolina42,0591.02×
Georgia40,9960.98×
New Jersey40,2571.16×
Michigan40,0751.12×
Virginia34,6061.04×
Massachusetts33,9261.26×
Tennessee31,7801.16×
Indiana29,8941.2×
Washington27,0210.99×
Arizona25,6500.92×
Missouri23,5781.07×
Maryland22,6440.97×
Wisconsin21,0561.03×
Minnesota20,4811.05×
Colorado19,9900.93×
Kentucky19,7411.15×
South Carolina17,9940.88×
Alabama16,9700.89×
Louisiana16,5490.94×
Oklahoma15,2261.01×
Oregon15,1100.97×
Utah14,5091.19×
Connecticut14,0461.03×
Nevada12,6890.96×
Iowa11,2191×
Arkansas10,7880.96×
Kansas10,3880.97×
Mississippi9,7380.87×
West Virginia7,1001.12×
Nebraska6,8571×
Idaho6,5690.96×
New Hampshire5,8041.08×
Hawaii5,2470.89×
New Mexico5,2170.76×
Rhode Island4,7271.09×
Maine4,3540.89×
Washington, District of Columbia3,7940.93×
Delaware3,7701×
North Dakota2,9351.05×
Montana2,7100.72×
South Dakota2,6390.84×
Alaska1,9390.66×
Vermont1,8520.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louis Tomlinson audience
BrandAffinityCategory
Billie Eilish6.23×Music & Radio
Harry Potter2.63×Movies & TV
BTS8.75×Music & Radio
Spotify2.31×Internet & Social Media
NFL1.97×Sports
Target Corporation2.36×Shopping
Arts and music1.61×Arts & Culture
Electronic music2.37×Music & Radio
Movies1.59×Movies & TV
Music1.52×Business & Career
Blues music2.39×Music & Radio
Heavy metal music2.36×Music & Radio
One Direction11.56×Music & Radio
KPop Demon Hunters2.77×Movies & TV
Zayn Malik12.66×Music & Radio
Entertainment1.57×Movies & TV
Rhythm and blues music2.07×Music & Radio
Energy2.21×Home & Garden
Korean hip hop4.1×Music & Radio
Galaxy (chocolate)13.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louis Tomlinson audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.22
SustainabilityBALANCE2.09
Pet OwnershipJOY1.83
TraditionCONSERVATISM1.6
Community OrientationOPEN1.51
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Louis Tomlinson
CountryShare
United States24.9%
United Kingdom14.6%
Germany4.6%

See Louis Tomlinson audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Louis Tomlinson have in United States?

Louis Tomlinson has an estimated audience of 1,364,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Louis Tomlinson fans?

74.8% of Louis Tomlinson fans are female, 25.2% are male, with an average age of 27.6 years.

Which brands do Louis Tomlinson fans like most?

Louis Tomlinson fans show strongest brand affinity for Billie Eilish (6.23×), Harry Potter (2.63×), and BTS (8.75×) over the country average.

Where do Louis Tomlinson fans live in United States?

Louis Tomlinson fans in United States are most concentrated in California (reach 184,428), Texas (reach 129,911), and Florida (reach 88,633). These three regions account for the largest share of the active audience.

What other brands do Louis Tomlinson fans also like?

Beyond Louis Tomlinson itself, the audience over-indexes on Harry Potter (2.63×), BTS (8.75×), Spotify (2.31×), and NFL (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Tomlinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.