Rascasse Audience Intelligence

Louis Tomlinson Audience in Germany

A data profile of the people who buy, follow and care about Louis Tomlinson in Germany — modelled from more than twelve digital signal sources. Louis Tomlinson has an estimated audience of 272,592 people in Germany.

#248among Singer-songwriter in Germany#4012among Person in Germany#2367in Music & Radio

The average Louis Tomlinson fan in Germany is 26.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Music, Borussia Dortmund, with strongest over-indexing on FIFA World Cup (2.44× the country average).

Demographically, the Louis Tomlinson audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Louis Tomlinson fan in Germany is more female, around 26.4 years old, with strong Pet Ownership tendencies and a notable affinity for FIFA World Cup.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louis Tomlinson profile in Germany.

Audience size
273K
in Germany
Gender
67.8%♀
32.2% male
Age
26.4
average years
Country rank
#18599
Person in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louis Tomlinson fans

67.8% are female, 32.2% are male, average age 26.4.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Louis Tomlinson audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age26.4
Estimated audience size272,592
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Louis Tomlinson audience in Germany
Age bracketShare%
16-1961%
20-2919%
30-399%
40-498%
50+4%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Louis Tomlinson audience comes from Germany.

Worldwide audience distribution share by country for Louis Tomlinson
CountryShare
United States25.6%
United Kingdom13.5%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louis Tomlinson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Louis Tomlinson fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.19×
02Thüringen~7K1.14×
03Hamburg~6K1.13×
04Berlin~10K1.12×
05Schleswig-Holstein~10K1.10×
06Nordrhein-Westfalen~60K1.09×
07Baden-Württemberg~40K1.07×
08Niedersachsen~30K1.06×
09Rheinland-Pfalz~10K1.04×
10Bremen~2K1.01×
11Sachsen~10K1.00×
12Hessen~20K0.98×
13Brandenburg~7K0.85×
14Mecklenburg-Vorpommern~4K0.85×
15Saarland~3K0.85×
16Sachsen-Anhalt~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Louis Tomlinson, Germany
0.66×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louis Tomlinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louis Tomlinson audience
#·InterestCategoryAffinity×
01Ariana GrandeMusic & Radio4.74×
02COSShopping4.29×
03Contemporary artArts & Culture2.92×
04TK MaxxShopping2.83×
05BonprixShopping2.81×
06Real Madrid C.F.Sports2.69×
07FIFA World CupSports2.44×
08Borussia DortmundSports2.39×
09HermèsFashion & Accessoires2.38×
10UEFA Champions LeagueSports2.29×
11H&MShopping2.29×
12SpotifyInternet & Social Media2.23×
13MusicBusiness & Career2.18×
14IKEAHome & Garden2.17×
15Harry PotterMovies & TV2.14×
16Live eventsMusic & Radio2.10×
17FC Bayern MunichSports1.96×
18BundesligaSports1.95×
19ReadingLiterature1.87×
20FoodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louis Tomlinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louis Tomlinson audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.72×
Design AffinityPREMIUM1.70×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louis Tomlinson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.47×
Family OrientationCONSERVATISM0.58×
ExtroversionTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louis Tomlinson have in Germany?

Louis Tomlinson has an estimated audience of 272,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Louis Tomlinson fans?

67.8% of Louis Tomlinson fans are female, 32.2% are male, with an average age of 26.4 years.

03

Which brands do Louis Tomlinson fans like most?

Louis Tomlinson fans show strongest brand affinity for FIFA World Cup (2.44×), Music (2.18×), and Borussia Dortmund (2.39×) over the country average.

04

Where do Louis Tomlinson fans live in Germany?

Louis Tomlinson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Louis Tomlinson fans also like?

Beyond Louis Tomlinson itself, the audience over-indexes on Music (2.18×), Borussia Dortmund (2.39×), FC Bayern Munich (1.96×), and Live events (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Louis Tomlinson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Louis Tomlinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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