Louis Tomlinson Audience in Germany
Louis Tomlinson has an estimated audience of 251,786 people in Germany. 67.8% are female, 32.2% are male, average age 26.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Music, Harry Potter, Live events, FIFA World Cup.
The average Louis Tomlinson fan in Germany is 26.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Music, Harry Potter, with strongest over-indexing on Borussia Dortmund (2.39× the country average). Demographically, the Louis Tomlinson audience skews more female with an average age of 26.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Louis Tomlinson fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 26.4 |
| Estimated audience size | 251,786 |
Audience persona
The typical Louis Tomlinson fan in Germany is more female, around 26.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,227 | 1.13× |
| Bayern | 51,375 | 1.27× |
| Baden-Württemberg | 38,805 | 1.13× |
| Niedersachsen | 26,452 | 1.08× |
| Hessen | 20,006 | 1.04× |
| Rheinland-Pfalz | 13,589 | 1.08× |
| Berlin | 12,913 | 1.15× |
| Sachsen | 12,204 | 0.99× |
| Schleswig-Holstein | 9,651 | 1.07× |
| Thüringen | 6,974 | 1.09× |
| Brandenburg | 6,426 | 0.82× |
| Hamburg | 6,093 | 1.07× |
| Mecklenburg-Vorpommern | 3,909 | 0.81× |
| Sachsen-Anhalt | 2,981 | 0.46× |
| Saarland | 2,483 | 0.8× |
| Bremen | 2,182 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.39× | Sports |
| Music | 2.18× | Business & Career |
| Harry Potter | 2.14× | Movies & TV |
| Live events | 2.1× | Music & Radio |
| FIFA World Cup | 2.44× | Sports |
| Reading | 1.87× | Literature |
| TK Maxx | 2.83× | Shopping |
| UEFA Champions League | 2.29× | Sports |
| Real Madrid C.F. | 2.69× | Sports |
| FC Bayern Munich | 1.96× | Sports |
| IKEA | 2.17× | Home & Garden |
| H&M | 2.29× | Shopping |
| Spotify | 2.23× | Internet & Social Media |
| Bundesliga | 1.95× | Sports |
| Food | 1.52× | Food & Beverages |
| Ariana Grande | 4.74× | Music & Radio |
| COS | 4.29× | Shopping |
| Bonprix | 2.81× | Shopping |
| Contemporary art | 2.92× | Arts & Culture |
| Twitch | 2.8× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.88 |
| Sustainability | BALANCE | 1.76 |
| Mindfulness | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 14.6% |
| Germany | 4.6% |
See Louis Tomlinson audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Louis Tomlinson have in Germany?
Louis Tomlinson has an estimated audience of 251,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Louis Tomlinson fans?
67.8% of Louis Tomlinson fans are female, 32.2% are male, with an average age of 26.4 years.
Which brands do Louis Tomlinson fans like most?
Louis Tomlinson fans show strongest brand affinity for Borussia Dortmund (2.39×), Music (2.18×), and Harry Potter (2.14×) over the country average.
Where do Louis Tomlinson fans live in Germany?
Louis Tomlinson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,227), Bayern (reach 51,375), and Baden-Württemberg (reach 38,805). These three regions account for the largest share of the active audience.
What other brands do Louis Tomlinson fans also like?
Beyond Louis Tomlinson itself, the audience over-indexes on Music (2.18×), Harry Potter (2.14×), Live events (2.1×), and FIFA World Cup (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Louis Tomlinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.