Rascasse Audience Intelligence

Galaxy (chocolate) Target Market in United States

A data profile of the people who buy, follow and care about Galaxy (chocolate) in United States — modelled from more than twelve digital signal sources. Galaxy (chocolate) has an estimated audience of 2,042,198 people in United States.

#1423among Brand in United States#849in Food & Beverages

The average Galaxy (chocolate) fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Iowa Hawkeyes football, Dean Martin, Little Debbie, with strongest over-indexing on Iowa Hawkeyes football (139.43× the country average).

Demographically, the Galaxy (chocolate) audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Galaxy (chocolate) fan in United States is balanced, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Iowa Hawkeyes football.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Galaxy (chocolate) profile in United States.

Audience size
2M
in United States
Gender
49.8%♀
50.2% male
Age
31.1
average years
Country rank
#13996
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Galaxy (chocolate)

49.8% are female, 50.2% are male, average age 31.1.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Galaxy (chocolate) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age31.1
Estimated audience size2,042,198
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Galaxy (chocolate) audience in United States
Age bracketShare%
16-1936%
20-2928%
30-3919%
40-4912%
50+4%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Galaxy (chocolate) audience comes from United States.

Worldwide audience distribution share by country for Galaxy (chocolate)
CountryShare
Japan15.0%
United States13.8%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Galaxy (chocolate) audience in United States is strongest.

Fig. 05

Top regions by affinity

Galaxy (chocolate) customers by region in United States
#RegionReachAffinity×
01Nevada~30K1.44×
02Texas~200K1.36×
03Louisiana~30K1.36×
04California~300K1.31×
05Arizona~50K1.30×
06New Mexico~10K1.16×
07Oklahoma~20K1.15×
08Kentucky~30K1.14×
09Washington~40K1.12×
10West Virginia~10K1.10×
11Florida~100K1.08×
12Alaska~4K1.08×
13Georgia~60K1.07×
14New York~100K1.06×
15Arkansas~20K1.06×
16Indiana~40K1.05×
17Alabama~30K1.05×
18Missouri~30K1.02×
19Oregon~20K1.02×
20Utah~20K1.02×
21Tennessee~40K1.01×
22Kansas~20K1.01×
23South Dakota~5K1.01×
24Mississippi~20K1.00×
25Virginia~50K0.99×
26Ohio~60K0.98×
27South Carolina~30K0.98×
28New Jersey~50K0.97×
29Idaho~9K0.97×
30Wyoming~3K0.97×
31Illinois~60K0.96×
32North Carolina~60K0.96×
33Pennsylvania~60K0.95×
34Maryland~30K0.95×
35Colorado~30K0.95×
36North Dakota~4K0.94×
37Massachusetts~40K0.93×
38Hawaii~8K0.93×
39Michigan~50K0.92×
40Montana~5K0.92×
41Wisconsin~30K0.89×
42Connecticut~20K0.89×
43Nebraska~8K0.87×
44Minnesota~20K0.84×
45Iowa~10K0.84×
46Rhode Island~5K0.83×
47New Hampshire~6K0.82×
48Maine~6K0.81×
49Delaware~4K0.80×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Galaxy (chocolate), United States
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Galaxy (chocolate) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Galaxy (chocolate) audience
#·InterestCategoryAffinity×
01Iowa Hawkeyes footballSports139.43×
02ButterfingerFood & Beverages112.00×
03Little DebbieFood & Beverages99.76×
04Dean MartinMusic & Radio98.28×
05Candy CandyLiterature59.82×
06Giant Food StoresShopping41.78×
07Kenneth BranaghMovies & TV40.41×
08Dallas Buyers ClubMovies & TV38.21×
09Banana breadFood & Beverages26.54×
10Matthew StaffordSports22.09×
11Gangs of New YorkMovies & TV20.00×
12Boiled eggFood & Beverages19.88×
13Casey AffleckMovies & TV19.78×
14Kate BosworthMovies & TV17.20×
15Tilda SwintonMovies & TV16.62×
16Edward NortonMovies & TV14.54×
17Jude LawMovies & TV13.59×
18Regina HallMovies & TV13.21×
19Waffle HouseFood & Beverages10.06×
20Jimmy John'sFood & Beverages5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Galaxy (chocolate) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Galaxy (chocolate) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.95×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Galaxy (chocolate) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Galaxy (chocolate)'s target market in United States?

Galaxy (chocolate)'s target market in United States covers an estimated 2,042,198 people, concentrated in California and Texas.

02

What is the gender split and age of Galaxy (chocolate) customers?

49.8% of the Galaxy (chocolate) audience are female, 50.2% are male, with an average age of 31.1 years.

03

Which brands do Galaxy (chocolate) fans like most?

Galaxy (chocolate) fans show strongest brand affinity for Iowa Hawkeyes football (139.43×), Dean Martin (98.28×), and Little Debbie (99.76×) over the country average.

04

Where do Galaxy (chocolate) fans live in United States?

Galaxy (chocolate) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Galaxy (chocolate) fans also like?

Beyond Galaxy (chocolate) itself, the audience over-indexes on Dean Martin (98.28×), Little Debbie (99.76×), Butterfinger (112×), and Matthew Stafford (22.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Galaxy (chocolate) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Galaxy (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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