Galaxy (chocolate) Audience in United States

Galaxy (chocolate) has an estimated audience of 1,932,239 people in United States. 49.8% are female, 50.2% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Little Debbie, Kenneth Branagh, Butterfinger, Matthew Stafford, Indeed.com.

The average Galaxy (chocolate) fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Little Debbie, Kenneth Branagh, Butterfinger, with strongest over-indexing on Little Debbie (404.28× the country average). Demographically, the Galaxy (chocolate) audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Galaxy (chocolate) fans

Demographic split for Galaxy (chocolate) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age31.1
Estimated audience size1,932,239

Audience persona

The typical Galaxy (chocolate) fan in United States is balanced, around 31.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Little Debbie.

Top regions in United States

Top regions ranked by reach for Galaxy (chocolate) in United States
RegionReachAffinity
California276,4791.3×
Texas240,5421.45×
Florida146,0811.12×
New York112,5401.04×
Georgia65,5021.1×
Illinois63,7350.99×
Pennsylvania62,7600.96×
Ohio58,9670.99×
North Carolina58,0331×
Arizona53,0281.34×
Virginia49,9181.06×
Michigan49,2490.97×
New Jersey47,7350.97×
Washington46,6651.2×
Tennessee38,5430.99×
Massachusetts36,5180.96×
Indiana35,6331.01×
Maryland32,2410.97×
Missouri32,1481.03×
Colorado30,5121×
Nevada28,4791.52×
South Carolina28,1330.97×
Alabama28,0881.04×
Kentucky26,7241.1×
Wisconsin26,0000.89×
Oklahoma25,6661.2×
Louisiana25,4221.02×
Minnesota24,7770.89×
Oregon24,3311.1×
Utah17,9471.04×
Arkansas17,3011.09×
Connecticut16,6400.86×
Mississippi15,9291×
Kansas15,3551.01×
Iowa13,5950.85×
New Mexico11,4051.18×
West Virginia9,6301.07×
Idaho8,9660.93×
Nebraska8,3880.87×
Hawaii7,5480.91×
New Hampshire5,9270.78×
Maine5,6760.82×
Rhode Island4,9080.8×
Montana4,5920.86×
Washington, District of Columbia4,1530.72×
Alaska4,1511×
Delaware4,1360.78×
South Dakota3,7220.83×
North Dakota3,5810.9×
Wyoming2,4920.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Galaxy (chocolate) audience
BrandAffinityCategory
Little Debbie404.28×Food & Beverages
Kenneth Branagh121.33×Movies & TV
Butterfinger100.76×Food & Beverages
Matthew Stafford25×Sports
Indeed.com6.05×Business & Career
Dakota Johnson14.01×Movies & TV
Waffle House9.84×Food & Beverages
Google Maps5.41×Internet & Social Media
Capital One5.41×Business & Career
Iowa Hawkeyes football26.58×Sports
Jude Law17.41×Movies & TV
Banana bread19.5×Food & Beverages
Enterprise Rent-A-Car6.22×Cars & Mobility
WebEx27.99×Technology & Electronics
Circle K7.08×Shopping
Beetlejuice4.9×Movies & TV
Dallas Buyers Club34.91×Movies & TV
Khan Academy7.37×Business & Career
Giant Food Stores36.69×Shopping
CarGurus5.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Galaxy (chocolate) audience
TraitClusterScore
Convenience OrientationPREMIUM1.28
PatriotismCONSERVATISM1.26
Social Media UsageJOY1.22
Price SensitivityPREMIUM1.21
IndulgenceJOY1.2
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Galaxy (chocolate)
CountryShare
Japan15.7%
United States13.9%
India7.0%

See Galaxy (chocolate) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Galaxy (chocolate) have in United States?

Galaxy (chocolate) has an estimated audience of 1,932,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Galaxy (chocolate) fans?

49.8% of Galaxy (chocolate) fans are female, 50.2% are male, with an average age of 31.1 years.

Which brands do Galaxy (chocolate) fans like most?

Galaxy (chocolate) fans show strongest brand affinity for Little Debbie (404.28×), Kenneth Branagh (121.33×), and Butterfinger (100.76×) over the country average.

Where do Galaxy (chocolate) fans live in United States?

Galaxy (chocolate) fans in United States are most concentrated in California (reach 276,479), Texas (reach 240,542), and Florida (reach 146,081). These three regions account for the largest share of the active audience.

What other brands do Galaxy (chocolate) fans also like?

Beyond Galaxy (chocolate) itself, the audience over-indexes on Kenneth Branagh (121.33×), Butterfinger (100.76×), Matthew Stafford (25×), and Indeed.com (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Galaxy (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.