Banana bread Audience in United States

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Banana bread has an estimated audience of 2,886,555 people in United States. 57.6% are female, 42.4% are male, average age 48.4. Top regions: California, Texas, Florida. Top brand affinities: Galaxy (chocolate), Biscoff Cookies, Aldi, Cookie, Chocolate brownie.

The average Banana bread fan in United States is 48.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Galaxy (chocolate), Biscoff Cookies, Aldi, with strongest over-indexing on Galaxy (chocolate) (26.54× the country average). Demographically, the Banana bread audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Banana bread fans

Demographic split for Banana bread audience in United States
MetricValue
Female57.6%
Male42.4%
Average age48.4
Estimated audience size2,886,555

Audience persona

The typical Banana bread fan in United States is more female, around 48.4 years old, with strong Sustainability tendencies and a notable affinity for Galaxy (chocolate).

Top regions in United States

Top regions ranked by reach for Banana bread in United States
RegionReachAffinity
California297,7700.94×
Texas187,9330.76×
Florida151,6920.78×
New York149,8410.93×
Illinois93,5200.97×
Pennsylvania93,1440.96×
Washington79,7781.38×
Michigan78,6571.04×
Ohio75,3100.85×
North Carolina67,9310.78×
New Jersey62,3380.85×
Georgia62,2160.7×
Virginia59,6530.85×
Massachusetts56,4290.99×
Wisconsin53,9521.24×
Minnesota53,3011.29×
Arizona52,7420.89×
Colorado50,5111.11×
Indiana50,4820.96×
Missouri49,7501.07×
Tennessee45,0190.78×
Oregon43,9141.33×
Maryland40,1660.81×
Connecticut31,3081.08×
Utah29,4541.14×
South Carolina29,0070.67×
Kentucky28,6940.79×
Iowa28,5111.2×
Oklahoma28,1430.88×
Kansas24,2571.07×
Alabama22,4700.56×
Nevada21,7790.78×
Louisiana21,4460.58×
Hawaii20,1961.63×
Arkansas19,2540.81×
Idaho18,9211.31×
Nebraska15,8331.09×
Maine15,3741.49×
New Hampshire14,0291.23×
Mississippi13,1440.55×
New Mexico12,5080.86×
Montana11,5481.44×
West Virginia11,2550.84×
Alaska10,0991.64×
Rhode Island8,2660.9×
South Dakota7,6651.15×
Vermont7,0761.4×
North Dakota6,9731.18×
Washington, District of Columbia5,9390.68×
Delaware5,6750.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banana bread audience
BrandAffinityCategory
Galaxy (chocolate)26.54×Food & Beverages
Biscoff Cookies23.56×Food & Beverages
Aldi2.45×Shopping
Cookie2.92×Food & Beverages
Chocolate brownie5.89×Food & Beverages
Reddit2.32×Internet & Social Media
Chocolate chip8.93×Food & Beverages
Cake2.4×Food & Beverages
Costco2.02×Shopping
Pinterest1.84×Internet & Social Media
Starbucks2.08×Food & Beverages
Chocolate2.29×Food & Beverages
Cereal2.94×Food & Beverages
Cookbook2.97×Food & Beverages
Hobby Lobby2.04×Home & Garden
Desserts1.99×Food & Beverages
Cheesecake4.68×Food & Beverages
Panda Express2.45×Food & Beverages
Recipes1.57×Food & Beverages
Friends1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banana bread audience
TraitClusterScore
SustainabilityBALANCE1.7
Family OrientationCONSERVATISM1.68
Healthy LifestyleBALANCE1.52
DIY MentalityTHRILL1.33
Convenience OrientationPREMIUM1.31
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Banana bread
CountryShare
United States40.0%
United Kingdom6.4%
Australia4.3%

See Banana bread audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Banana bread have in United States?

Banana bread has an estimated audience of 2,886,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Banana bread fans?

57.6% of Banana bread fans are female, 42.4% are male, with an average age of 48.4 years.

Which brands do Banana bread fans like most?

Banana bread fans show strongest brand affinity for Galaxy (chocolate) (26.54×), Biscoff Cookies (23.56×), and Aldi (2.45×) over the country average.

Where do Banana bread fans live in United States?

Banana bread fans in United States are most concentrated in California (reach 297,770), Texas (reach 187,933), and Florida (reach 151,692). These three regions account for the largest share of the active audience.

What other brands do Banana bread fans also like?

Beyond Banana bread itself, the audience over-indexes on Biscoff Cookies (23.56×), Aldi (2.45×), Cookie (2.92×), and Chocolate brownie (5.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banana bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.