Rascasse Audience Intelligence

Banana bread Audience in United States

A data profile of the people who buy, follow and care about Banana bread in United States — modelled from more than twelve digital signal sources. Banana bread has an estimated audience of 2,886,555 people in United States.

#43among Sweet in United States#5221among Topic in United States#661in Food & Beverages

The average Banana bread fan in United States is 48.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Galaxy (chocolate), Biscoff Cookies, Aldi, with strongest over-indexing on Galaxy (chocolate) (26.54× the country average).

Demographically, the Banana bread audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banana bread fan in United States is more female, around 48.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Galaxy (chocolate).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banana bread profile in United States.

Audience size
2.9M
in United States
Gender
57.6%♀
42.4% male
Age
48.4
average years
Country rank
#10635
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banana bread fans

57.6% are female, 42.4% are male, average age 48.4.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Banana bread audience in United States
MetricValue
Female57.6%
Male42.4%
Average age48.4
Estimated audience size2,886,555
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Banana bread audience in United States
Age bracketShare%
16-196%
20-2910%
30-3914%
40-4921%
50+48%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Banana bread audience comes from United States.

Worldwide audience distribution share by country for Banana bread
CountryShare
United States39.5%
United Kingdom6.3%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banana bread audience in United States is strongest.

Fig. 05

Top regions by affinity

Banana bread fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.75×
02Alaska~10K1.75×
03Montana~10K1.45×
04Vermont~7K1.44×
05Maine~10K1.42×
06Idaho~20K1.33×
07Washington~80K1.30×
08Oregon~40K1.29×
09Wisconsin~50K1.24×
10Minnesota~50K1.23×
11North Dakota~7K1.23×
12South Dakota~8K1.21×
13New Hampshire~10K1.20×
14Iowa~30K1.18×
15Utah~30K1.12×
16Nebraska~20K1.10×
17Colorado~50K1.06×
18Missouri~50K1.04×
19Connecticut~30K1.04×
20Kansas~20K1.04×
21Michigan~80K1.01×
22Massachusetts~50K0.96×
23Indiana~50K0.95×
24West Virginia~10K0.94×
25Pennsylvania~90K0.93×
26Illinois~90K0.92×
27Rhode Island~8K0.91×
28New Mexico~10K0.90×
29Arizona~50K0.89×
30California~300K0.87×
31Oklahoma~30K0.87×
32New York~100K0.85×
33Arkansas~20K0.84×
34Ohio~70K0.83×
35Virginia~60K0.83×
36Kentucky~30K0.83×
37New Jersey~60K0.81×
38Maryland~40K0.78×
39Nevada~20K0.78×
40North Carolina~70K0.77×
41Tennessee~40K0.77×
42Delaware~6K0.77×
43Florida~100K0.75×
44Texas~200K0.73×
45South Carolina~30K0.68×
46Georgia~60K0.67×
47Washington, District of Columbia~6K0.67×
48Alabama~20K0.61×
49Mississippi~10K0.61×
50Louisiana~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Banana bread, United States
0.58×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banana bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banana bread audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages26.54×
02Biscoff CookiesFood & Beverages23.56×
03Chocolate chipFood & Beverages8.93×
04Chocolate brownieFood & Beverages5.89×
05CheesecakeFood & Beverages4.68×
06CookbookFood & Beverages2.97×
07CerealFood & Beverages2.94×
08CookieFood & Beverages2.92×
09AldiShopping2.45×
10Panda ExpressFood & Beverages2.45×
11CakeFood & Beverages2.40×
12RedditInternet & Social Media2.32×
13ChocolateFood & Beverages2.29×
14StarbucksFood & Beverages2.08×
15Hobby LobbyHome & Garden2.04×
16CostcoShopping2.02×
17DessertsFood & Beverages1.99×
18McDonald'sFood & Beverages1.91×
19PinterestInternet & Social Media1.84×
20RecipesFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banana bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banana bread audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.54×
Community OrientationOPEN1.49×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banana bread audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
PatriotismCONSERVATISM0.93×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banana bread have in United States?

Banana bread has an estimated audience of 2,886,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Banana bread fans?

57.6% of Banana bread fans are female, 42.4% are male, with an average age of 48.4 years.

03

Which brands do Banana bread fans like most?

Banana bread fans show strongest brand affinity for Galaxy (chocolate) (26.54×), Biscoff Cookies (23.56×), and Aldi (2.45×) over the country average.

04

Where do Banana bread fans live in United States?

Banana bread fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Banana bread fans also like?

Beyond Banana bread itself, the audience over-indexes on Biscoff Cookies (23.56×), Aldi (2.45×), Cookie (2.92×), and Chocolate brownie (5.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Banana bread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banana bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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