Rascasse Audience Intelligence

Chocolate chip Audience in United States

A data profile of the people who buy, follow and care about Chocolate chip in United States — modelled from more than twelve digital signal sources. Chocolate chip has an estimated audience of 3,984,767 people in United States.

#36among Sweet in United States#4330among Topic in United States#524in Food & Beverages

The average Chocolate chip fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chocolate brownie, Baking powder, Microwave oven, with strongest over-indexing on Chocolate brownie (6.98× the country average).

Demographically, the Chocolate chip audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate chip fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Chocolate brownie.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate chip profile in United States.

Audience size
4M
in United States
Gender
74.8%♀
25.2% male
Age
38.1
average years
Country rank
#8073
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate chip fans

74.8% are female, 25.2% are male, average age 38.1.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Chocolate chip audience in United States
MetricValue
Female74.8%
Male25.2%
Average age38.1
Estimated audience size3,984,767
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Chocolate chip audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Chocolate chip audience comes from United States.

Worldwide audience distribution share by country for Chocolate chip
CountryShare
United States37.9%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate chip audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate chip fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.22×
02Utah~40K1.22×
03California~500K1.21×
04Washington~100K1.19×
05Idaho~20K1.19×
06New York~300K1.13×
07Oregon~50K1.13×
08Texas~400K1.12×
09New Jersey~100K1.12×
10Connecticut~40K1.12×
11Kansas~30K1.11×
12Minnesota~60K1.10×
13Iowa~40K1.10×
14North Dakota~9K1.10×
15Illinois~100K1.09×
16Nebraska~20K1.09×
17Wisconsin~60K1.08×
18Massachusetts~80K1.04×
19South Dakota~10K1.04×
20Pennsylvania~100K1.03×
21Indiana~80K1.03×
22Missouri~70K1.03×
23Alaska~9K1.02×
24Oklahoma~40K1.01×
25Arizona~80K1.00×
26Nevada~40K1.00×
27Maine~10K1.00×
28Hawaii~20K0.97×
29Delaware~10K0.97×
30Florida~300K0.96×
31Ohio~100K0.96×
32Virginia~90K0.96×
33Arkansas~30K0.96×
34Montana~10K0.96×
35North Carolina~100K0.95×
36Maryland~70K0.95×
37Georgia~100K0.94×
38Kentucky~50K0.94×
39Rhode Island~10K0.94×
40New Hampshire~10K0.93×
41South Carolina~50K0.90×
42Louisiana~50K0.90×
43Tennessee~70K0.89×
44Vermont~6K0.89×
45New Mexico~20K0.86×
46West Virginia~20K0.86×
47Colorado~50K0.84×
48Alabama~50K0.82×
49Mississippi~30K0.82×
50Washington, District of Columbia~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Chocolate chip, United States
0.73×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate chip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate chip audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages10.47×
02Banana breadFood & Beverages8.93×
03Chocolate brownieFood & Beverages6.98×
04Potato chipFood & Beverages4.85×
05Microwave ovenHome & Garden3.87×
06Non-alcoholic beverageFood & Beverages3.39×
07Sugar substituteFood & Beverages3.03×
08Nothing Bundt CakesFood & Beverages2.84×
09CupcakeFood & Beverages2.50×
10PastryFood & Beverages2.42×
11Snack foodFood & Beverages2.21×
12Pizza HutFood & Beverages2.11×
13CandyFood & Beverages2.02×
14Real propertyHome & Garden1.98×
15BreakfastFood & Beverages1.84×
16Take-outFood & Beverages1.77×
17SubwayFood & Beverages1.73×
18Trader Joe'sShopping1.67×
19SupermanMovies & TV1.63×
20Organic foodFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate chip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate chip audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
Price SensitivityPREMIUM1.49×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate chip audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Risk AppetiteTHRILL0.78×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate chip have in United States?

Chocolate chip has an estimated audience of 3,984,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chocolate chip fans?

74.8% of Chocolate chip fans are female, 25.2% are male, with an average age of 38.1 years.

03

Which brands do Chocolate chip fans like most?

Chocolate chip fans show strongest brand affinity for Chocolate brownie (6.98×), Baking powder (10.47×), and Microwave oven (3.87×) over the country average.

04

Where do Chocolate chip fans live in United States?

Chocolate chip fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate chip fans also like?

Beyond Chocolate chip itself, the audience over-indexes on Baking powder (10.47×), Microwave oven (3.87×), Superman (1.63×), and Potato chip (4.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Chocolate chip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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