Chocolate chip Audience in United States

Chocolate chip has an estimated audience of 3,984,767 people in United States. 74.8% are female, 25.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Moto Guzzi, Chocolate brownie, Superman, Bachelor of Business Administration, Take-out.

The average Chocolate chip fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Moto Guzzi, Chocolate brownie, Superman, with strongest over-indexing on Moto Guzzi (25.76× the country average). Demographically, the Chocolate chip audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chocolate chip fans

Demographic split for Chocolate chip audience in United States
MetricValue
Female74.8%
Male25.2%
Average age38.1
Estimated audience size3,984,767

Audience persona

The typical Chocolate chip fan in United States is more female, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Chocolate chip in United States
RegionReachAffinity
California537,5831.23×
Texas382,1561.12×
Florida266,4000.99×
New York260,7931.17×
Illinois147,7151.11×
Pennsylvania135,2851.01×
Michigan122,9041.18×
North Carolina119,5951×
Georgia117,5420.96×
Ohio117,4780.96×
New Jersey110,7341.09×
Washington103,6681.3×
Virginia93,2160.96×
Massachusetts85,2451.09×
Arizona80,3880.99×
Indiana75,2331.03×
Tennessee74,9780.94×
Missouri68,4811.07×
Maryland66,5020.97×
Minnesota65,3421.14×
Wisconsin63,8171.06×
Colorado57,1140.91×
South Carolina54,3090.91×
Oregon53,3681.17×
Louisiana46,3480.9×
Utah46,1131.29×
Alabama45,7560.82×
Kentucky45,6250.91×
Oklahoma45,6241.03×
Connecticut45,2691.13×
Nevada38,4971×
Iowa35,1161.07×
Kansas33,5841.07×
Arkansas30,5080.93×
Mississippi25,5640.78×
Idaho25,1821.26×
Nebraska21,2841.07×
Hawaii16,0930.94×
New Mexico16,0710.8×
West Virginia14,8110.8×
Maine14,6071.02×
New Hampshire14,4560.92×
Rhode Island11,2780.89×
Montana10,5070.95×
Delaware9,1940.84×
Washington, District of Columbia8,5680.72×
South Dakota8,5150.92×
Alaska8,5001×
North Dakota8,3441.02×
Vermont5,8700.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate chip audience
BrandAffinityCategory
Moto Guzzi25.76×Cars & Mobility
Chocolate brownie6.57×Food & Beverages
Superman1.71×Movies & TV
Bachelor of Business Administration22.77×Business & Career
Take-out2.76×Food & Beverages
Potato chip4.28×Food & Beverages
Real property2.59×Home & Garden
Nothing Bundt Cakes3.47×Food & Beverages
Pizza Hut1.9×Food & Beverages
Texas Roadhouse1.81×Food & Beverages
Dollar General1.69×Shopping
Snack food2.06×Food & Beverages
Candy2.2×Food & Beverages
Breakfast1.85×Food & Beverages
Kroger1.83×Food & Beverages
Musical theatre1.98×Movies & TV
Organic food1.65×Food & Beverages
Microwave oven2.46×Home & Garden
Confectionery2.16×Food & Beverages
Banana bread6.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate chip audience
TraitClusterScore
Healthy LifestyleBALANCE1.41
Convenience OrientationPREMIUM1.4
Price SensitivityPREMIUM1.35
IndulgenceJOY1.25
CreativityOPEN1.24
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Chocolate chip
CountryShare
United States38.3%
United Kingdom6.3%
Japan6.1%

See Chocolate chip audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chocolate chip have in United States?

Chocolate chip has an estimated audience of 3,984,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate chip fans?

74.8% of Chocolate chip fans are female, 25.2% are male, with an average age of 38.1 years.

Which brands do Chocolate chip fans like most?

Chocolate chip fans show strongest brand affinity for Moto Guzzi (25.76×), Chocolate brownie (6.57×), and Superman (1.71×) over the country average.

Where do Chocolate chip fans live in United States?

Chocolate chip fans in United States are most concentrated in California (reach 537,583), Texas (reach 382,156), and Florida (reach 266,400). These three regions account for the largest share of the active audience.

What other brands do Chocolate chip fans also like?

Beyond Chocolate chip itself, the audience over-indexes on Chocolate brownie (6.57×), Superman (1.71×), Bachelor of Business Administration (22.77×), and Take-out (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.