Chocolate chip Audience in United States

Chocolate chip logo

Chocolate chip has an estimated audience of 3,984,767 people in United States. 74.8% are female, 25.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: edureka, Arnold Palmer, Assetto Corsa, Pot roast, Mortgage insurance.

The average Chocolate chip fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include edureka, Arnold Palmer, Assetto Corsa, with strongest over-indexing on edureka (22.77× the country average). Demographically, the Chocolate chip audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chocolate chip fans

Demographic split for Chocolate chip audience in United States
MetricValue
Female74.8%
Male25.2%
Average age38.1
Estimated audience size3,984,767

Audience persona

The typical Chocolate chip fan in United States is more female, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for Chocolate chip in United States
RegionReachAffinity
California537,5831.23×
Texas382,1561.12×
Florida266,4000.99×
New York260,7931.17×
Illinois147,7151.11×
Pennsylvania135,2851.01×
Michigan122,9041.18×
North Carolina119,5951×
Georgia117,5420.96×
Ohio117,4780.96×
New Jersey110,7341.09×
Washington103,6681.3×
Virginia93,2160.96×
Massachusetts85,2451.09×
Arizona80,3880.99×
Indiana75,2331.03×
Tennessee74,9780.94×
Missouri68,4811.07×
Maryland66,5020.97×
Minnesota65,3421.14×
Wisconsin63,8171.06×
Colorado57,1140.91×
South Carolina54,3090.91×
Oregon53,3681.17×
Louisiana46,3480.9×
Utah46,1131.29×
Alabama45,7560.82×
Kentucky45,6250.91×
Oklahoma45,6241.03×
Connecticut45,2691.13×
Nevada38,4971×
Iowa35,1161.07×
Kansas33,5841.07×
Arkansas30,5080.93×
Mississippi25,5640.78×
Idaho25,1821.26×
Nebraska21,2841.07×
Hawaii16,0930.94×
New Mexico16,0710.8×
West Virginia14,8110.8×
Maine14,6071.02×
New Hampshire14,4560.92×
Rhode Island11,2780.89×
Montana10,5070.95×
Delaware9,1940.84×
Washington, District of Columbia8,5680.72×
South Dakota8,5150.92×
Alaska8,5001×
North Dakota8,3441.02×
Vermont5,8700.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate chip audience
BrandAffinityCategory
edureka22.77×Business & Career
Arnold Palmer3.19×Sports
Assetto Corsa5×Games
Pot roast3.66×Food & Beverages
Mortgage insurance1.65×Business & Career
Layne Staley2.25×Music & Radio
Artistic inspiration2.06×Arts & Culture
Certified diabetes educator4.5×Business & Career
Cachorro1.72×Pets & Animals
English literature2.1×Literature
Gaelic football2.08×Sports
Tezz2.05×Movies & TV
Picnic1.91×Kids & Family
Assassin's Creed: Brotherhood2.95×Games
Information technology consulting1.76×Technology & Electronics
life is good1.65×Music & Radio
Biblical inspiration2.21×Politics & Society
Ichiro Suzuki2.63×Sports
Tierra Cali1.9×Travel & Leisure
Colorado River1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate chip audience
TraitClusterScore
Healthy LifestyleBALANCE1.41
Convenience OrientationPREMIUM1.4
Price SensitivityPREMIUM1.35
IndulgenceJOY1.25
CreativityOPEN1.24
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Chocolate chip
CountryShare
United States38.3%
United Kingdom6.3%
Japan6.1%

See Chocolate chip audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chocolate chip have in United States?

Chocolate chip has an estimated audience of 3,984,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate chip fans?

74.8% of Chocolate chip fans are female, 25.2% are male, with an average age of 38.1 years.

Which brands do Chocolate chip fans like most?

Chocolate chip fans show strongest brand affinity for edureka (22.77×), Arnold Palmer (3.19×), and Assetto Corsa (5×) over the country average.

Where do Chocolate chip fans live in United States?

Chocolate chip fans in United States are most concentrated in California (reach 537,583), Texas (reach 382,156), and Florida (reach 266,400). These three regions account for the largest share of the active audience.

What other brands do Chocolate chip fans also like?

Beyond Chocolate chip itself, the audience over-indexes on Arnold Palmer (3.19×), Assetto Corsa (5×), Pot roast (3.66×), and Mortgage insurance (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.