Candy Audience in United States

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Candy has an estimated audience of 33,950,311 people in United States. 66.2% are female, 33.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Sabrina Carpenter, Marshalls, Confectionery, Love Island, Slope.

The average Candy fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sabrina Carpenter, Marshalls, Confectionery, with strongest over-indexing on Sabrina Carpenter (4.06× the country average). Demographically, the Candy audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Candy fans

Demographic split for Candy audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.0
Estimated audience size33,950,311

Audience persona

The typical Candy fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Candy in United States
RegionReachAffinity
California3,892,9771.04×
Texas3,875,9681.33×
Florida2,323,2071.01×
New York1,726,0280.91×
Illinois1,240,5401.1×
Georgia1,227,2471.17×
Pennsylvania1,225,2121.07×
Ohio1,170,7851.12×
North Carolina1,153,7801.13×
Michigan955,8301.08×
Virginia822,8641×
New Jersey796,4130.92×
Indiana775,6391.25×
Arizona761,2301.1×
Tennessee758,8121.11×
Washington690,7991.01×
Missouri630,4771.15×
Maryland604,4811.04×
Massachusetts584,9360.87×
South Carolina576,9301.13×
Louisiana571,4211.31×
Minnesota555,3421.14×
Alabama555,1161.17×
Wisconsin513,3401.01×
Kentucky496,1451.17×
Colorado488,8770.91×
Oklahoma449,5531.19×
Oregon374,9780.96×
Mississippi360,9961.29×
Arkansas356,5031.27×
Nevada328,9311×
Utah308,6581.02×
Kansas306,2791.14×
Iowa303,4991.09×
Connecticut302,9050.89×
Nebraska189,1831.11×
New Mexico167,1430.98×
West Virginia166,4921.05×
Idaho158,5520.93×
Hawaii105,8450.73×
Maine91,2120.75×
New Hampshire90,3590.68×
Rhode Island84,7930.78×
Delaware81,4840.87×
South Dakota72,9060.93×
Montana63,7840.68×
North Dakota61,9790.89×
Washington, District of Columbia61,5200.6×
Alaska48,2200.66×
Vermont35,7840.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candy audience
BrandAffinityCategory
Sabrina Carpenter4.06×Music & Radio
Marshalls2.54×Fashion & Accessoires
Confectionery3.07×Food & Beverages
Love Island5.15×Movies & TV
Slope4.99×Music & Radio
Hobby Lobby1.57×Home & Garden
Dollar Tree1.56×Shopping
Chocolate1.59×Food & Beverages
Cookie1.78×Food & Beverages
T.J.Maxx1.76×Shopping
Internet celebrity2.09×Internet & Social Media
Bridgit Mendler7.65×Movies & TV
Nordstrom rack1.51×Fashion & Accessoires
Haribo7.1×Food & Beverages
Healthy habits1.68×Health
Jake Paul3.31×Internet & Social Media
ULTA Beauty1.56×Beauty & Wellness
Offspring1.56×Home & Garden
Bakery1.53×Food & Beverages
Pastry1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candy audience
TraitClusterScore
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.14
Healthy LifestyleBALANCE1.12
Early Adopter MentalityPOWER1.12
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Candy
CountryShare
United States18.6%
Brazil9.3%
Japan6.8%

See Candy audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Candy have in United States?

Candy has an estimated audience of 33,950,311 people in United States, concentrated in California and Texas.

What is the gender split and age of Candy fans?

66.2% of Candy fans are female, 33.8% are male, with an average age of 38.0 years.

Which brands do Candy fans like most?

Candy fans show strongest brand affinity for Sabrina Carpenter (4.06×), Marshalls (2.54×), and Confectionery (3.07×) over the country average.

Where do Candy fans live in United States?

Candy fans in United States are most concentrated in California (reach 3,892,977), Texas (reach 3,875,968), and Florida (reach 2,323,207). These three regions account for the largest share of the active audience.

What other brands do Candy fans also like?

Beyond Candy itself, the audience over-indexes on Marshalls (2.54×), Confectionery (3.07×), Love Island (5.15×), and Slope (4.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.