Rascasse Audience Intelligence

Candy Audience in United States

A data profile of the people who buy, follow and care about Candy in United States — modelled from more than twelve digital signal sources. Candy has an estimated audience of 33,950,311 people in United States.

#531among Topic in United States#74in Food & Beverages

The average Candy fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabrina Carpenter, Marshalls, Confectionery, with strongest over-indexing on Sabrina Carpenter (4.06× the country average).

Demographically, the Candy audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Candy fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Sabrina Carpenter.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Candy profile in United States.

Audience size
34M
in United States
Gender
66.2%♀
33.8% male
Age
38.0
average years
Country rank
#756
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candy fans

66.2% are female, 33.8% are male, average age 38.0.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Candy audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.0
Estimated audience size33,950,311
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Candy audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Candy audience comes from United States.

Worldwide audience distribution share by country for Candy
CountryShare
United States18.6%
Brazil9.3%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candy audience in United States is strongest.

Fig. 05

Top regions by affinity

Candy fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K1.37×
02Mississippi~400K1.32×
03Texas~4M1.29×
04Arkansas~400K1.28×
05Indiana~800K1.22×
06Alabama~600K1.20×
07Georgia~1M1.18×
08Kentucky~500K1.18×
09Oklahoma~400K1.17×
10Nebraska~200K1.17×
11Missouri~600K1.14×
12South Carolina~600K1.13×
13Iowa~300K1.13×
14Kansas~300K1.13×
15Ohio~1M1.11×
16North Carolina~1M1.10×
17Minnesota~500K1.09×
18Illinois~1M1.07×
19Tennessee~700K1.07×
20West Virginia~200K1.07×
21Pennsylvania~1M1.06×
22Michigan~900K1.05×
23Arizona~700K1.05×
24South Dakota~80K1.04×
25California~4M1.02×
26Maryland~600K1.01×
27Utah~300K1.00×
28Wisconsin~500K0.99×
29New Mexico~200K0.99×
30Virginia~800K0.98×
31Nevada~300K0.98×
32North Dakota~70K0.98×
33Florida~2M0.97×
34Idaho~200K0.95×
35Washington~600K0.94×
36Oregon~400K0.94×
37New Jersey~800K0.92×
38Delaware~90K0.91×
39Connecticut~300K0.90×
40New York~1.5M0.86×
41Massachusetts~600K0.86×
42Colorado~500K0.86×
43Rhode Island~90K0.82×
44Maine~90K0.76×
45Hawaii~100K0.75×
46Alaska~50K0.75×
47Montana~70K0.71×
48New Hampshire~90K0.70×
49Vermont~40K0.64×
50Washington, District of Columbia~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Candy, United States
0.61×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Candy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Candy audience
#·InterestCategoryAffinity×
01Bridgit MendlerMovies & TV7.65×
02HariboFood & Beverages7.10×
03Love IslandMovies & TV5.15×
04SlopeMusic & Radio4.99×
05Sabrina CarpenterMusic & Radio4.06×
06ConfectioneryFood & Beverages3.07×
07MarshallsFashion & Accessoires2.54×
08Internet celebrityInternet & Social Media2.09×
09CookieFood & Beverages1.78×
10T.J.MaxxShopping1.76×
11PastryFood & Beverages1.70×
12Healthy habitsHealth1.68×
13ChocolateFood & Beverages1.59×
14Five BelowShopping1.58×
15Hobby LobbyHome & Garden1.57×
16Dollar TreeShopping1.56×
17ULTA BeautyBeauty & Wellness1.56×
18OffspringHome & Garden1.56×
19BakeryFood & Beverages1.53×
20Nordstrom rackFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Candy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Candy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
ExtroversionTHRILL1.27×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Candy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.81×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Candy have in United States?

Candy has an estimated audience of 33,950,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Candy fans?

66.2% of Candy fans are female, 33.8% are male, with an average age of 38.0 years.

03

Which brands do Candy fans like most?

Candy fans show strongest brand affinity for Sabrina Carpenter (4.06×), Marshalls (2.54×), and Confectionery (3.07×) over the country average.

04

Where do Candy fans live in United States?

Candy fans in United States are most concentrated in California (reach ~4M), Texas (reach ~4M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Candy fans also like?

Beyond Candy itself, the audience over-indexes on Marshalls (2.54×), Confectionery (3.07×), Slope (4.99×), and Love Island (5.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Candy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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