A data profile of the people who buy, follow and care about Slope in United States — modelled from more than twelve digital signal sources. Slope has an estimated audience of 9,243,067 people in United States.
The average Slope fan in United States is 37.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Candy, Planet Fitness, Diaper bag, with strongest over-indexing on Candy (4.99× the country average).
Demographically, the Slope audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Slope fan in United States is balanced, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Candy.
The key figures that characterise the Slope profile in United States.
45.5% are female, 54.5% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 37.5 |
| Estimated audience size | 9,243,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Slope audience comes from United States.
| Country | Share |
|---|---|
| United States | 45.9% |
| Denmark | 10.2% |
| Canada | 7.0% |
Where the Slope audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~50K | 2.20× | |
| 02 | Kentucky | ~300K | 2.05× | |
| 03 | Arkansas | ~200K | 2.05× | |
| 04 | Oklahoma | ~200K | 1.96× | |
| 05 | Alabama | ~200K | 1.31× | |
| 06 | Hawaii | ~60K | 1.30× | |
| 07 | Iowa | ~100K | 1.28× | |
| 08 | Illinois | ~400K | 1.25× | |
| 09 | Montana | ~30K | 1.22× | |
| 10 | South Dakota | ~30K | 1.22× | |
| 11 | Michigan | ~300K | 1.17× | |
| 12 | North Carolina | ~300K | 1.15× | |
| 13 | Georgia | ~300K | 1.10× | |
| 14 | Colorado | ~200K | 1.09× | |
| 15 | Ohio | ~300K | 1.07× | |
| 16 | Vermont | ~20K | 1.06× | |
| 17 | New Jersey | ~300K | 1.05× | |
| 18 | Tennessee | ~200K | 1.04× | |
| 19 | Idaho | ~50K | 1.03× | |
| 20 | New York | ~600K | 1.00× | |
| 21 | Pennsylvania | ~300K | 1.00× | |
| 22 | Massachusetts | ~200K | 1.00× | |
| 23 | Missouri | ~200K | 1.00× | |
| 24 | Utah | ~90K | 0.97× | |
| 25 | Texas | ~800K | 0.96× | |
| 26 | New Mexico | ~50K | 0.96× | |
| 27 | Wisconsin | ~100K | 0.95× | |
| 28 | Minnesota | ~100K | 0.95× | |
| 29 | Rhode Island | ~30K | 0.95× | |
| 30 | Nevada | ~90K | 0.93× | |
| 31 | Kansas | ~70K | 0.91× | |
| 32 | Mississippi | ~70K | 0.89× | |
| 33 | Connecticut | ~90K | 0.86× | |
| 34 | California | ~900K | 0.85× | |
| 35 | New Hampshire | ~30K | 0.84× | |
| 36 | West Virginia | ~40K | 0.83× | |
| 37 | Louisiana | ~100K | 0.80× | |
| 38 | Arizona | ~200K | 0.77× | |
| 39 | Indiana | ~100K | 0.76× | |
| 40 | Delaware | ~20K | 0.75× | |
| 41 | Oregon | ~80K | 0.71× | |
| 42 | Nebraska | ~40K | 0.70× | |
| 43 | Virginia | ~200K | 0.68× | |
| 44 | Alaska | ~10K | 0.67× | |
| 45 | Washington | ~100K | 0.64× | |
| 46 | Maine | ~20K | 0.63× | |
| 47 | South Carolina | ~80K | 0.54× | |
| 48 | Florida | ~400K | 0.53× | |
| 49 | Maryland | ~90K | 0.52× | |
| 50 | Washington, District of Columbia | ~10K | 0.40× |
The strongest cross-interests of the Slope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy | Food & Beverages | 4.99× | ||
| 02 | Apple cider vinegar | Food & Beverages | 3.75× | ||
| 03 | Vinegar | Food & Beverages | 3.09× | ||
| 04 | Chocolate brownie | Food & Beverages | 2.81× | ||
| 05 | Diaper bag | Kids & Family | 2.74× | ||
| 06 | Confectionery | Food & Beverages | 2.20× | ||
| 07 | Ice cream | Food & Beverages | 2.09× | ||
| 08 | Pastry | Food & Beverages | 2.08× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 2.08× | ||
| 10 | Planet Fitness | Sports | 1.99× | ||
| 11 | Cupcake | Food & Beverages | 1.90× | ||
| 12 | Metaphysics | Business & Career | 1.80× | ||
| 13 | Dough | Food & Beverages | 1.77× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.76× | ||
| 15 | Cookbook | Food & Beverages | 1.66× | ||
| 16 | Milk | Food & Beverages | 1.62× | ||
| 17 | Mother's Day | Kids & Family | 1.59× | ||
| 18 | Bakery | Food & Beverages | 1.56× | ||
| 19 | Five Below | Shopping | 1.51× | ||
| 20 | KFC | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Indulgence | JOY | 1.29× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.90× | |
| Patriotism | CONSERVATISM | 0.94× |
Slope has an estimated audience of 9,243,067 people in United States, concentrated in California and Texas.
45.5% of Slope fans are female, 54.5% are male, with an average age of 37.5 years.
Slope fans show strongest brand affinity for Candy (4.99×), Planet Fitness (1.99×), and Diaper bag (2.74×) over the country average.
Slope fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Slope itself, the audience over-indexes on Planet Fitness (1.99×), Diaper bag (2.74×), Confectionery (2.2×), and Ice cream (2.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Slope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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