Rascasse Audience Intelligence

Apple cider vinegar Audience in United States

A data profile of the people who buy, follow and care about Apple cider vinegar in United States — modelled from more than twelve digital signal sources. Apple cider vinegar has an estimated audience of 7,894,286 people in United States.

#13among Alcohol in United States#2749among Topic in United States#337in Food & Beverages

The average Apple cider vinegar fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kabul, Lamar Odom, Vinegar, with strongest over-indexing on Kabul (44.84× the country average).

Demographically, the Apple cider vinegar audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apple cider vinegar fan in United States is more female, around 46.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Kabul.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple cider vinegar profile in United States.

Audience size
7.9M
in United States
Gender
78.3%♀
21.7% male
Age
46.3
average years
Country rank
#4476
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apple cider vinegar fans

78.3% are female, 21.7% are male, average age 46.3.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Apple cider vinegar audience in United States
MetricValue
Female78.3%
Male21.7%
Average age46.3
Estimated audience size7,894,286
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Apple cider vinegar audience in United States
Age bracketShare%
16-195%
20-2912%
30-3920%
40-4929%
50+33%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Apple cider vinegar audience comes from United States.

Worldwide audience distribution share by country for Apple cider vinegar
CountryShare
United States49.6%
United Kingdom6.0%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple cider vinegar audience in United States is strongest.

Fig. 05

Top regions by affinity

Apple cider vinegar fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.33×
02Louisiana~100K1.24×
03New York~500K1.18×
04Georgia~300K1.16×
05Maryland~200K1.13×
06California~1M1.12×
07Illinois~300K1.12×
08Texas~800K1.11×
09New Jersey~200K1.11×
10Tennessee~200K1.10×
11Arkansas~70K1.09×
12Florida~600K1.07×
13South Carolina~100K1.07×
14Alabama~100K1.07×
15Pennsylvania~300K1.06×
16Connecticut~80K1.06×
17Michigan~200K1.04×
18Washington~200K1.04×
19Oklahoma~90K1.04×
20Minnesota~100K1.03×
21Hawaii~30K1.03×
22Missouri~100K1.02×
23Ohio~200K1.01×
24North Carolina~200K1.01×
25Washington, District of Columbia~20K1.00×
26Virginia~200K0.99×
27Indiana~100K0.99×
28Wisconsin~100K0.99×
29Kentucky~100K0.99×
30Rhode Island~20K0.97×
31Delaware~20K0.97×
32Oregon~90K0.96×
33Kansas~60K0.96×
34New Mexico~40K0.96×
35Colorado~100K0.95×
36Nevada~70K0.95×
37Iowa~60K0.95×
38South Dakota~20K0.93×
39Nebraska~40K0.92×
40North Dakota~10K0.92×
41New Hampshire~30K0.91×
42Montana~20K0.91×
43Idaho~40K0.90×
44Maine~30K0.89×
45West Virginia~30K0.88×
46Utah~60K0.87×
47Vermont~10K0.87×
48Alaska~10K0.86×
49Arizona~100K0.85×
50Massachusetts~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Apple cider vinegar, United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple cider vinegar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple cider vinegar audience
#·InterestCategoryAffinity×
01GhastlyMusic & Radio47.09×
02KabulTravel & Leisure44.84×
03ZoobaGames35.86×
04Lamar OdomSports31.04×
05Apple ciderFood & Beverages27.32×
06VinegarFood & Beverages19.80×
07HariboFood & Beverages19.54×
08Gummi candyFood & Beverages12.70×
09CiderFood & Beverages11.94×
10GlutenHealth6.50×
11ConfectioneryFood & Beverages5.25×
12Non-alcoholic beverageFood & Beverages5.16×
13VirusHealth4.94×
14CandyFood & Beverages3.78×
15Macy'sShopping2.48×
16Kohl'sShopping2.40×
17Old NavyFashion & Accessoires2.35×
18MammalPets & Animals2.31×
19Sales promotionShopping2.27×
20FamilyKids & Family1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple cider vinegar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple cider vinegar audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.77×
CreativityOPEN1.68×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple cider vinegar audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.13×
SustainabilityBALANCE1.23×
Career OrientationPOWER1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple cider vinegar have in United States?

Apple cider vinegar has an estimated audience of 7,894,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apple cider vinegar fans?

78.3% of Apple cider vinegar fans are female, 21.7% are male, with an average age of 46.3 years.

03

Which brands do Apple cider vinegar fans like most?

Apple cider vinegar fans show strongest brand affinity for Kabul (44.84×), Lamar Odom (31.04×), and Vinegar (19.8×) over the country average.

04

Where do Apple cider vinegar fans live in United States?

Apple cider vinegar fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Apple cider vinegar fans also like?

Beyond Apple cider vinegar itself, the audience over-indexes on Lamar Odom (31.04×), Vinegar (19.8×), Apple cider (27.32×), and Gummi candy (12.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Apple cider vinegar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple cider vinegar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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