Apple cider vinegar Audience in United States

Apple cider vinegar logo

Apple cider vinegar has an estimated audience of 7,894,286 people in United States. 78.3% are female, 21.7% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Kabul, Vinegar, Apple cider, Lamar Odom, Gummi candy.

The average Apple cider vinegar fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kabul, Vinegar, Apple cider, with strongest over-indexing on Kabul (44.84× the country average). Demographically, the Apple cider vinegar audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Apple cider vinegar fans

Demographic split for Apple cider vinegar audience in United States
MetricValue
Female78.3%
Male21.7%
Average age46.3
Estimated audience size7,894,286

Audience persona

The typical Apple cider vinegar fan in United States is more female, around 46.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Kabul.

Top regions in United States

Top regions ranked by reach for Apple cider vinegar in United States
RegionReachAffinity
California1,058,1351.22×
Texas798,0051.18×
Florida601,6891.13×
New York586,5861.33×
Illinois322,8901.23×
Pennsylvania289,1351.09×
Georgia285,2381.17×
Ohio252,1901.04×
North Carolina249,3141.05×
New Jersey242,5111.21×
Michigan220,8651.07×
Virginia202,0291.05×
Tennessee179,6701.13×
Washington175,6821.11×
Maryland154,4641.14×
Indiana147,4961.02×
Missouri135,5271.07×
South Carolina130,9871.1×
Colorado127,4731.02×
Louisiana125,6091.23×
Arizona121,6010.75×
Wisconsin118,5701×
Minnesota117,8611.04×
Massachusetts109,3900.7×
Alabama106,9010.97×
Kentucky98,8311×
Oklahoma91,4961.04×
Oregon90,9181×
Connecticut87,3671.1×
Mississippi78,5261.21×
Nevada74,8870.98×
Arkansas71,0651.09×
Utah62,0730.88×
Iowa60,8290.94×
Kansas56,8000.91×
New Mexico36,9080.93×
Nebraska35,9780.91×
Idaho34,5200.87×
Hawaii34,4191.01×
West Virginia29,1420.79×
New Hampshire27,8060.89×
Washington, District of Columbia24,8421.05×
Rhode Island24,3190.97×
Maine24,3040.86×
Delaware19,9650.92×
Montana19,2900.88×
South Dakota14,9560.82×
North Dakota13,3970.83×
Vermont11,3310.82×
Alaska9,8250.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple cider vinegar audience
BrandAffinityCategory
Kabul44.84×Travel & Leisure
Vinegar19.8×Food & Beverages
Apple cider27.32×Food & Beverages
Lamar Odom31.04×Sports
Gummi candy12.7×Food & Beverages
Cider11.94×Food & Beverages
Ghastly47.09×Music & Radio
Zooba35.86×Games
Virus4.94×Health
Confectionery5.25×Food & Beverages
Haribo19.54×Food & Beverages
Candy3.78×Food & Beverages
Non-alcoholic beverage5.16×Food & Beverages
Sales promotion2.27×Shopping
Gluten6.5×Health
Kohl's2.4×Shopping
Macy's2.48×Shopping
Family1.62×Kids & Family
Mammal2.31×Pets & Animals
Old Navy2.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple cider vinegar audience
TraitClusterScore
Luxury OrientationPREMIUM2.74
Risk AppetiteTHRILL1.63
Healthy LifestyleBALANCE1.31
Family OrientationCONSERVATISM1.23
CreativityOPEN1.13
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Apple cider vinegar
CountryShare
United States49.7%
United Kingdom6.0%
India4.2%

See Apple cider vinegar audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Apple cider vinegar have in United States?

Apple cider vinegar has an estimated audience of 7,894,286 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple cider vinegar fans?

78.3% of Apple cider vinegar fans are female, 21.7% are male, with an average age of 46.3 years.

Which brands do Apple cider vinegar fans like most?

Apple cider vinegar fans show strongest brand affinity for Kabul (44.84×), Vinegar (19.8×), and Apple cider (27.32×) over the country average.

Where do Apple cider vinegar fans live in United States?

Apple cider vinegar fans in United States are most concentrated in California (reach 1,058,135), Texas (reach 798,005), and Florida (reach 601,689). These three regions account for the largest share of the active audience.

What other brands do Apple cider vinegar fans also like?

Beyond Apple cider vinegar itself, the audience over-indexes on Vinegar (19.8×), Apple cider (27.32×), Lamar Odom (31.04×), and Gummi candy (12.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple cider vinegar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.