A data profile of the people who buy, follow and care about Ghastly in United States — modelled from more than twelve digital signal sources. Ghastly has an estimated audience of 433,208 people in United States.
The average Ghastly fan in United States is 35.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ice rink, Bruna Marquezine, Apple cider vinegar, with strongest over-indexing on Ice rink (99.79× the country average).
Demographically, the Ghastly audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ghastly fan in United States is more female, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice rink.
The key figures that characterise the Ghastly profile in United States.
62.0% are female, 38.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 35.9 |
| Estimated audience size | 433,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 17% | |
| 30-39 | 12% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Ghastly audience comes from United States.
| Country | Share |
|---|---|
| United States | 59.5% |
| United Kingdom | 8.3% |
| Canada | 6.4% |
Where the Ghastly audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~70K | 1.25× | |
| 02 | Hawaii | ~3K | 1.24× | |
| 03 | Washington | ~10K | 1.21× | |
| 04 | Oregon | ~7K | 1.19× | |
| 05 | Arizona | ~10K | 1.17× | |
| 06 | West Virginia | ~3K | 1.16× | |
| 07 | Nevada | ~6K | 1.15× | |
| 08 | Utah | ~5K | 1.15× | |
| 09 | Oklahoma | ~6K | 1.13× | |
| 10 | Kentucky | ~7K | 1.11× | |
| 11 | Alaska | ~1K | 1.11× | |
| 12 | Idaho | ~3K | 1.08× | |
| 13 | Texas | ~50K | 1.07× | |
| 14 | New Mexico | ~3K | 1.06× | |
| 15 | Indiana | ~10K | 1.05× | |
| 16 | Kansas | ~4K | 1.04× | |
| 17 | Florida | ~40K | 1.02× | |
| 18 | Colorado | ~8K | 1.02× | |
| 19 | New Hampshire | ~2K | 1.02× | |
| 20 | Tennessee | ~10K | 1.01× | |
| 21 | Missouri | ~8K | 1.00× | |
| 22 | Massachusetts | ~10K | 0.99× | |
| 23 | Arkansas | ~4K | 0.99× | |
| 24 | Nebraska | ~3K | 0.98× | |
| 25 | North Dakota | ~1K | 0.98× | |
| 26 | Pennsylvania | ~20K | 0.97× | |
| 27 | Ohio | ~20K | 0.97× | |
| 28 | Michigan | ~10K | 0.97× | |
| 29 | Virginia | ~10K | 0.97× | |
| 30 | Alabama | ~7K | 0.97× | |
| 31 | Iowa | ~4K | 0.97× | |
| 32 | Rhode Island | ~2K | 0.96× | |
| 33 | North Carolina | ~10K | 0.95× | |
| 34 | Connecticut | ~5K | 0.95× | |
| 35 | Mississippi | ~4K | 0.95× | |
| 36 | Montana | ~1K | 0.95× | |
| 37 | Maine | ~2K | 0.94× | |
| 38 | South Dakota | ~1K | 0.94× | |
| 39 | Illinois | ~20K | 0.93× | |
| 40 | Minnesota | ~7K | 0.93× | |
| 41 | Georgia | ~10K | 0.92× | |
| 42 | Maryland | ~8K | 0.92× | |
| 43 | Wisconsin | ~7K | 0.92× | |
| 44 | Louisiana | ~6K | 0.92× | |
| 45 | Delaware | ~1K | 0.90× | |
| 46 | New Jersey | ~10K | 0.89× | |
| 47 | Vermont | <1K | 0.89× | |
| 48 | New York | ~20K | 0.87× | |
| 49 | South Carolina | ~7K | 0.86× | |
| 50 | Washington, District of Columbia | ~1K | 0.82× |
The strongest cross-interests of the Ghastly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruna Marquezine | Movies & TV | 183.91× | ||
| 02 | Afrojack | Music & Radio | 104.74× | ||
| 03 | Ice rink | Travel & Leisure | 99.79× | ||
| 04 | Disclosure (band) | Music & Radio | 98.82× | ||
| 05 | Free Wifi | Internet & Social Media | 92.38× | ||
| 06 | Skrillex | Music & Radio | 87.61× | ||
| 07 | Alan Walker (DJ) | Music & Radio | 58.16× | ||
| 08 | Martin Garrix | Music & Radio | 52.38× | ||
| 09 | Curtain | Home & Garden | 49.04× | ||
| 10 | Apple cider vinegar | Food & Beverages | 47.09× | ||
| 11 | Steve Aoki | Music & Radio | 42.31× | ||
| 12 | Diplo | Music & Radio | 33.68× | ||
| 13 | D&R | Technology & Electronics | 22.86× | ||
| 14 | FAFSA | Business & Career | 17.64× | ||
| 15 | Sole proprietorship | Business & Career | 10.50× | ||
| 16 | Black comedy | Movies & TV | 10.44× | ||
| 17 | Scooby-Doo | Movies & TV | 9.25× | ||
| 18 | Middle school | Business & Career | 9.12× | ||
| 19 | High school | Business & Career | 7.68× | ||
| 20 | House music | Music & Radio | 5.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Urban Lifestyle | OPEN | 1.47× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.40× | |
| DIY Mentality | THRILL | 0.42× | |
| Quality Awareness | PREMIUM | 0.53× |
Ghastly has an estimated audience of 433,208 people in United States, concentrated in California and Texas.
62.0% of Ghastly fans are female, 38.0% are male, with an average age of 35.9 years.
Ghastly fans show strongest brand affinity for Ice rink (99.79×), Bruna Marquezine (183.91×), and Apple cider vinegar (47.09×) over the country average.
Ghastly fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Ghastly itself, the audience over-indexes on Bruna Marquezine (183.91×), Apple cider vinegar (47.09×), Skrillex (87.61×), and Curtain (49.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ghastly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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