Middle school Audience in United States

Middle school logo

Middle school has an estimated audience of 21,495,035 people in United States. 69.9% are female, 30.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Stadium Super Trucks, High school, School, Primary education, Old Navy.

The average Middle school fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stadium Super Trucks, High school, School, with strongest over-indexing on Stadium Super Trucks (634.09× the country average). Demographically, the Middle school audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Middle school fans

Demographic split for Middle school audience in United States
MetricValue
Female69.9%
Male30.1%
Average age40.5
Estimated audience size21,495,035

Audience persona

The typical Middle school fan in United States is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Stadium Super Trucks.

Top regions in United States

Top regions ranked by reach for Middle school in United States
RegionReachAffinity
California3,173,2851.34×
Texas3,079,3221.67×
Florida2,059,3751.42×
New York1,109,2990.92×
Georgia853,0471.29×
North Carolina816,5021.26×
Washington739,1791.71×
Virginia658,5611.26×
Illinois581,6900.81×
Pennsylvania510,4470.71×
Michigan509,5470.91×
New Jersey496,7890.91×
Ohio483,9920.73×
Colorado456,5191.35×
Maryland453,0611.23×
Tennessee445,8041.03×
Arizona374,9280.85×
Indiana366,6200.93×
Minnesota348,7561.13×
Missouri344,2670.99×
Nevada343,5151.65×
Massachusetts337,9490.8×
South Carolina329,3871.02×
Oregon318,1721.29×
Kentucky283,5681.05×
Wisconsin264,6570.82×
Oklahoma248,5321.04×
Alabama229,7420.77×
Kansas217,2391.28×
Louisiana193,2920.7×
Utah176,8850.92×
Iowa174,6120.99×
Connecticut173,3450.8×
Nebraska150,7401.4×
Mississippi134,9960.76×
New Mexico128,2681.19×
Arkansas126,0280.71×
Idaho120,7341.12×
West Virginia81,8950.82×
Hawaii71,7120.78×
Delaware56,4610.95×
Rhode Island56,1380.82×
New Hampshire56,0500.66×
South Dakota53,5421.08×
Maine49,4870.64×
Washington, District of Columbia49,4540.77×
Alaska45,4970.99×
North Dakota38,2170.87×
Montana37,7720.63×
Wyoming22,3430.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Middle school audience
BrandAffinityCategory
Stadium Super Trucks634.09×Sports
High school3.06×Business & Career
School1.56×Kids & Family
Primary education3.03×Kids & Family
Old Navy1.51×Fashion & Accessoires
Real Madrid C.F.1.79×Sports
Childbirth1.8×Kids & Family
1080i1.7×Technology & Electronics
Toddler1.8×Kids & Family
Pregnancy1.69×Kids & Family
Kindergarten2.19×Kids & Family
Offspring1.66×Home & Garden
Dog lovers1.81×Pets & Animals
Staples Inc.1.64×Business & Career
Cardinals2.69×Music & Radio
Scooby-Doo1.56×Movies & TV
FC Barcelona1.68×Sports
Tabloid (newspaper format)2.25×Literature
Five Below1.59×Shopping
School district2.48×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Middle school audience
TraitClusterScore
Family OrientationCONSERVATISM1.17
Price SensitivityPREMIUM1.17
Social Media UsageJOY1.14
CreativityOPEN1.06
Convenience OrientationPREMIUM1.05
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Middle school
CountryShare
United States21.5%
Japan15.9%
Brazil6.2%

See Middle school audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Middle school have in United States?

Middle school has an estimated audience of 21,495,035 people in United States, concentrated in California and Texas.

What is the gender split and age of Middle school fans?

69.9% of Middle school fans are female, 30.1% are male, with an average age of 40.5 years.

Which brands do Middle school fans like most?

Middle school fans show strongest brand affinity for Stadium Super Trucks (634.09×), High school (3.06×), and School (1.56×) over the country average.

Where do Middle school fans live in United States?

Middle school fans in United States are most concentrated in California (reach 3,173,285), Texas (reach 3,079,322), and Florida (reach 2,059,375). These three regions account for the largest share of the active audience.

What other brands do Middle school fans also like?

Beyond Middle school itself, the audience over-indexes on High school (3.06×), School (1.56×), Primary education (3.03×), and Old Navy (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Middle school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.