Rascasse Audience Intelligence

Middle school Audience in United States

A data profile of the people who buy, follow and care about Middle school in United States — modelled from more than twelve digital signal sources. Middle school has an estimated audience of 21,495,035 people in United States.

#1025among Topic in United States#167in Business & Career

The average Middle school fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stadium Super Trucks, High school, School, with strongest over-indexing on Stadium Super Trucks (634.09× the country average).

Demographically, the Middle school audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Middle school fan in United States is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Stadium Super Trucks.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle school profile in United States.

Audience size
21.5M
in United States
Gender
69.9%♀
30.1% male
Age
40.5
average years
Country rank
#1496
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle school fans

69.9% are female, 30.1% are male, average age 40.5.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Middle school audience in United States
MetricValue
Female69.9%
Male30.1%
Average age40.5
Estimated audience size21,495,035
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Middle school audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3924%
40-4923%
50+20%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Middle school audience comes from United States.

Worldwide audience distribution share by country for Middle school
CountryShare
United States21.5%
Japan15.9%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle school audience in United States is strongest.

Fig. 05

Top regions by affinity

Middle school fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.56×
02Nevada~300K1.55×
03Washington~600K1.51×
04Nebraska~200K1.44×
05Florida~2M1.33×
06Kansas~200K1.32×
07California~3M1.28×
08Georgia~800K1.25×
09Colorado~400K1.24×
10North Carolina~800K1.21×
11Maryland~400K1.20×
12Oregon~300K1.20×
13New Mexico~100K1.19×
14South Dakota~60K1.19×
15Virginia~600K1.18×
16Kentucky~300K1.10×
17South Carolina~400K1.09×
18Oklahoma~300K1.08×
19Idaho~100K1.08×
20Minnesota~300K1.06×
21Iowa~200K1.04×
22Alaska~50K1.02×
23Tennessee~400K0.99×
24North Dakota~40K0.98×
25Missouri~300K0.97×
26Delaware~60K0.95×
27Wyoming~30K0.95×
28New York~1M0.93×
29New Jersey~500K0.92×
30Indiana~400K0.91×
31Utah~200K0.89×
32Arizona~400K0.87×
33Wisconsin~300K0.87×
34Michigan~500K0.86×
35Alabama~300K0.86×
36Rhode Island~60K0.86×
37Illinois~600K0.84×
38Hawaii~80K0.84×
39West Virginia~80K0.83×
40Connecticut~200K0.80×
41Mississippi~100K0.80×
42Washington, District of Columbia~50K0.78×
43Pennsylvania~500K0.76×
44Arkansas~100K0.76×
45Massachusetts~300K0.75×
46Louisiana~200K0.75×
47Ohio~500K0.73×
48Maine~60K0.73×
49Montana~40K0.73×
50New Hampshire~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Middle school, United States
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Middle school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Middle school audience
#·InterestCategoryAffinity×
01Stadium Super TrucksSports634.09×
02High schoolBusiness & Career3.06×
03Primary educationKids & Family3.03×
04CardinalsMusic & Radio2.69×
05School districtPolitics & Society2.48×
06Tabloid (newspaper format)Literature2.25×
07KindergartenKids & Family2.19×
08Child developmentBusiness & Career2.15×
09Dog loversPets & Animals1.81×
10ChildbirthKids & Family1.80×
11ToddlerKids & Family1.80×
12Real Madrid C.F.Sports1.79×
131080iTechnology & Electronics1.70×
14PregnancyKids & Family1.69×
15FC BarcelonaSports1.68×
16OffspringHome & Garden1.66×
17Staples Inc.Business & Career1.64×
18Five BelowShopping1.59×
19SchoolKids & Family1.56×
20Old NavyFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Middle school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Middle school audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.27×
TravellingTHRILL1.23×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Middle school audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.00×
Risk AppetiteTHRILL1.03×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Middle school have in United States?

Middle school has an estimated audience of 21,495,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Middle school fans?

69.9% of Middle school fans are female, 30.1% are male, with an average age of 40.5 years.

03

Which brands do Middle school fans like most?

Middle school fans show strongest brand affinity for Stadium Super Trucks (634.09×), High school (3.06×), and School (1.56×) over the country average.

04

Where do Middle school fans live in United States?

Middle school fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Middle school fans also like?

Beyond Middle school itself, the audience over-indexes on High school (3.06×), School (1.56×), Primary education (3.03×), and Old Navy (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Middle school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Middle school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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