Rascasse Audience Intelligence

School district Audience in United States

A data profile of the people who buy, follow and care about School district in United States — modelled from more than twelve digital signal sources. School district has an estimated audience of 12,801,008 people in United States.

School district has an estimated audience of 12,801,008 people in United States. 70.6% are female, 29.4% are male, average age 42.4. Top brand affinities: Real property, Happiness, Planet Fitness, Diaper bag, Recreation.

Top brand affinities include Real property, Happiness, Planet Fitness, with strongest over-indexing on Real property (3.1× the country average).

Demographically, the School district audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

The typical School district fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Real property.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the School district profile in United States.

Audience size
12.8M
in United States
Gender
70.6%
29.4% male
Age
42.4
average years
Country rank
#2781
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of School district fans

70.6% are female, 29.4% are male, average age 42.4.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for School district audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.4
Estimated audience size12,801,008
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the School district audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

80.3%

of the worldwide School district audience comes from United States.

Worldwide audience distribution share by country for School district
CountryShare
United States80.3%
Taiwan10.1%
Canada2.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the School district audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for School district audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family3.13×
02Real propertyHome & Garden3.10×
03Middle schoolBusiness & Career2.48×
04MeteorologyHome & Garden2.38×
05Planet FitnessSports1.95×
06WeatherHome & Garden1.93×
07Discount storesShopping1.83×
08UniversityBusiness & Career1.81×
09MSNNews1.73×
10SubwayFood & Beverages1.69×
11RecreationTravel & Leisure1.67×
12HairstyleBeauty & Wellness1.65×
13IKEAHome & Garden1.65×
14Hobby LobbyHome & Garden1.64×
15BarsTravel & Leisure1.61×
16Nonprofit organizationPolitics & Society1.60×
17HappinessHealth1.59×
18LivestockPets & Animals1.55×
19Home AppliancesHome & Garden1.53×
20FlowerHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the School district audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by School district audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.03×
Career OrientationPOWER1.44×
Convenience OrientationPREMIUM1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by School district audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for School district. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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