School district Audience in United States
School district has an estimated audience of 12,801,008 people in United States. 70.6% are female, 29.4% are male, average age 42.4. Top brand affinities: Capital One, Google Maps, AccuWeather, Autism Awareness, Khan Academy.
Top brand affinities include Capital One, Google Maps, AccuWeather, with strongest over-indexing on Capital One (13.46× the country average). Demographically, the School district audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of School district fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 42.4 |
| Estimated audience size | 12,801,008 |
Audience persona
The typical School district fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 13.46× | Business & Career |
| Google Maps | 10.94× | Internet & Social Media |
| AccuWeather | 15.74× | Home & Garden |
| Autism Awareness | 19.03× | Health |
| Khan Academy | 16.84× | Business & Career |
| Circle K | 14× | Shopping |
| Indeed.com | 8.02× | Business & Career |
| Diane Keaton | 11.84× | Movies & TV |
| CarGurus | 11.17× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Kendra Scott | 18.58× | Fashion & Accessoires |
| Aaron Rodgers | 10.54× | Sports |
| Google News | 9.32× | News |
| Beetlejuice | 7.31× | Movies & TV |
| Billy Bob Thornton | 13.11× | Movies & TV |
| Catherine Zeta-Jones | 17.16× | Movies & TV |
| Bruce Willis | 10.83× | Movies & TV |
| DeviantArt | 10.45× | Internet & Social Media |
| Microblogging | 12.67× | Technology & Electronics |
| Mandy Moore | 22.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.53 |
| Extroversion | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.3% |
| Taiwan | 10.1% |
| Canada | 2.9% |
See School district audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for School district. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.